If you’re using an email service like Mailchimp, then you might be stumped on how to send content upgrades without adding subscribers to a gazillion lists and thereby paying for your subscribers multiple times. LeadPages makes this a very simple fix. To do so, you just need to create a new “LeadPage” or “LeadBox” in LeadPages and then upload your freebie, which will automatically be emailed to your new subscriber after they opt-in. It’s an excellent solution if you want to grow your list with content upgrades, but don’t know how to figure it out tech-wise.
Muzzle, a mac app that silences on-screen notifications, fully embraces this show don't tell mentality on their otherwise minimal landing page. Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app's usefulness without lengthly descriptions.
So, I was happy to take her under contract and put something together for her. As you can see, this right here is inside of what we call an opt-in funnel. The way you create an opt-in funnel, if you're wondering, is this easy button right here. With one click you get an option, what's your goal, collect email, sell a product, host a webinar. I also have some unbelievable webinar funnels that maybe I can ... If I have time I'll show you later in this video, but real quick, when you choose collect emails you're obviously going to name it, and grouping and tagging is very important, I will do that with this one.
Overall: Amazing. A lot of the benefit isn't even the program itself, it's in the way it helps you market the right way. Simply buying into what the company is helping people do and becoming a student of their philosophy on business and marketing will make a huge difference in your business. Aside from that, the program is simply the best out there.
Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here -- not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.
If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.