I just wanted to make that clear so that's all out in front and on the table. I'll get to that in a minute, but first I wanted to add some value and show you around ClickFunnels, but specifically a lot of people ask me, "Hey Josh, is this solution really worth it?" My question really back is, "How much do you really have to lose?" First of all, they offer a 14 day trial, plus, even if you paid for one or two months, the $97 a month plan, which is their StartUp Plan here, and it's plenty for those of you who are just now building sales funnels or you maybe you have a lead pages or optimized press or Instapage and you just want a little bit more horse power, ClickFunnels is the way to go.
Valued at $9770, the Funnel Hacks System is a training program style to stroll you through the entire funnel building procedure and guide you to creating effective funnels for whatever marketing purpose you can think of. When you avail of this offer, you do not just get training for ClickFunnels, but a full access to ClickFunnels Etison suite as well.
If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.
Quite literally ClickFunnels is going to organize and arrange the two pages, the only two pages you need to build a massive email list, and they're going to show them to you right here. And they've got all these templates that you can choose from. As you can see over here, the final steps is quite literally the chronological or the stage-by-stage steps that your funnel will need to appear in and then you have these templates over here on the side that you can choose from at any given moment, that are really great. And they will sort them in converting order.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
1. What is the goal? In an ideal world, what would visitors do upon reaching your landing page? Would they buy something? Fill out a form? Sign up for a newsletter? Download an ebook? Toss aside their keyboard, break out a harmonica, and play a sweet blues rift? The first step for any strategy is determining goals. (You have to define conversions before you can track conversions.)
Now I know you might think, this is the whole reason the software was created so you can see who’s moving through the funnel. But LeadPages could have definitely implemented a simple system where they could link up funnels in the same way (and probably will in the near future). It makes it super straight forward to see which funnel is working and which parts of your funnel need tweaking.
Easily build stunning opt-in campaigns that capture leads, convert customers, and integrate across all your favorite digital marketing tools: from Facebook ads to ecommerce. When you connect Drip and Leadpages together, you'll be able to send all your leads directly to your Drip account and trigger email campaigns and workflows. Not only do you have a great new way to capture hot leads, you'll stay engaged with your leads through email to keep them informed and ready to jump at your latest offer.
Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly.
Creating my first Clickfunnel, which was a Video Sales Page with an upsell, downsell, and offer wall (arguably one of the more complex funnels) took me a good 6–8 weeks…that was with working on it a little every day, and having lots of back and forth with their awesome support team. It also probably took me longer because I got impatient (which Russell Brunson says happens with most entrepreneurs) and ditched his admittedly fun and useful Clickfunnels game (their training tool) to just start building.
If your landing page is tied to an email campaign, make sure that the landing page echoes the look and feel of the email. If the designs of the two are wildly different, your landing page visitors may wonder if they’ve ended up in the right place. The easiest way to do this is to carry over fonts, images, and colors from your email to your landing page.
Most likely, your customer is now at a point of decision. It’s your job to offer them something so valuable they’re compelled to take action right now. One way to do this is through a webinar that ends with a call-to-action. Let’s say your webinar is about “How to Get in Shape.” At the end of the webinar, you might offer a low introductory price for a membership to your online fitness classes. You might also create sales pages or sales emails. How you do this is up to you. The point is to continue offering amazing content to your customers. And, of course, to close the deal with a sale.
Above are some of the most popular Leadpages templates on the web. To be honest, I love these and also love how they are constantly adding new designs to their portfolio. It's exactly why I've been a customer for a long time. You can even sort them by conversion rate, which gives you a little more piece of mind when you are facing decision fatigue already as a marketer.
Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.
The penultimate stage of the sales process is working out the fine details and establishing a commitment to the deal. Once the lead is ready to make a purchase, sales reps present proposal, terms of contract, and other agreements to successfully win their business. The outcome of the opportunity may sway either way— win or loss—depending on the prospect’s interests at this stage. Although sales reps set the table for success, when it comes to closing—win rates are quite unpredictable.
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.
And If you would like full access to the ClickFunnels suite for the best price, then Funnel Hacks can also be an excellent means of receiving it too. In addition, if you’re thinking about using systems such as Actionetrics, Backpack, and ClickFunnels, but you’re unsure about signing up for them full-time, Funnel Hacks is a great way to receive fulll access to these tools (along with training sessions) which can help you decide whether you’re ready to commit to the full version or not.
I am currently using LeadPages and was thinking of moving to Clickfunnels after my 14 day trial (depending on how it goes). It gets a bit annoying doing the integrations sometimes, especially that you have to always remember to connect the flow for things to work. That’s why so far I really appreciate the all-in-one feature that ClickFunnels have. I am also planning to sell my own products in the nearest future and really appreciate you letting us know about how to save $$$ by using ‘Funnel Hacks’
Your sales funnel is healthy if you have enough prospects going through it. If you’re moving enough prospects through the funnel with the experiences and interactions you create and if you are able to profitably convert enough prospects into paying customers, your sales funnel is healthy. See our article on Sales Metrics – 17 Reports That Improve Your Sales Pipeline Performance to help measure your sales funnel health.
The number and name of each stage may vary based on business type and sales process. But what the sales funnel represents is straightforward. You start with a lot of prospects who know your business. Sales reps qualify those prospects, and out of those, only some will proceed to the next stage to have a conversation with you. As sales reps continue to nurture leads towards the close, they trickle down the funnel until you’re left with actual customers.
Think about that the next time you're building out a sales funnel. This complex and intricate concept in business can literally take you from a complete unknown to a global powerhouse quickly through the art of scaling out a highly-converting offer. Don't try to take shortcuts or implement hacks, and put in the time if you're looking to eventually reap the benefits and results.
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Adopting a CRM positively impacts sales teams’ performance. But, what most users miss to realize is that CRM software is not just a customer database; it’s also the most beneficial tool for managing the sales funnel and pipeline. CRM helps you define your sales process, identify leaks in the sales funnel, and streamline the conversion process to bring leads down to the bottom of the funnel.
This is a very important part in measuring conversion and will play a big role in how widespread the templates are used so they don’t become saturated. Personally, one of the only drawbacks (if you could even call it a drawback) to LeadPages is that they were so good, that now most well known (and even novice) internet marketers are using the platform for Facebook Ads left right and center.
The Instant Traffic Hacks course teaches you how to acquire traffic via different channels, effectively driving them into your funnels as a result. Your funnels are useless if there is no web traffic being sent to them, so this class teaches you how to harness web traffic from affiliate marketing tactics, social media channels, SEO tactics, and more.
“Now, for the vinegar. Starting with the headline, if creating headlines was a waste of time, why do I need this product at all? And why write headlines at all in the first place? Do their customers really say to themselves (in their owns heads), ‘this is a waste of time?’ Probably not. They say something more like ‘I don’t want to do this,’ ‘I suck at this,’ or ‘I hate writing.’ Big difference. They attempted to call out a problem, but in this case there’s a big disconnect and it’s negative for no real reason. Instead, if they want to call out a problem, they need to pick one that the market connects to.
A good practice when managing your sales funnel in a CRM is to be consistent in updating the lead stage. As leads progress down the funnel, you must be able to analyze the number of leads by stage in order to ensure your funnel is always full to the brim with leads. It’s also important to know what stage each lead is at to know what to do next. So once the lead has been contacted, move the lead from new to contacted stage. Actually, the CRM can move it down the funnel automatically.
Pros: Clickfunnels is one of the market leaders when it comes to setting up a sales funnel quickly. They have a proven model of a low-priced introductory offer, then an order bump, up-sell or down-sell. They also integrate with a lot of different software, so you can build a solid email and buyer list. If you're looking to set up a funnel quickly (to test an idea, for example), Clickfunnels is for you.
Once you choose your opt-in template then you're ready to customize, which is what I've done over here with my client's opt-in funnel. The other thing that you do, and if you've learned anything about marketing online or any kind of marketing for that matter, is A/B split testing, is very important so that you can know what works and what doesn't and you can make your campaigns better and better, smarter and smarter and more and more effective. So, there's a little preview window and once you've run enough traffic to these A and B variance then you can actually declare a winner, and then allow that to be your control or your control variant. To edit these pages you simply click on at page and it takes you into the page editor or the webpage editor.
Connecting with prospects at the moment they express interest increases your chances of conversion. Set up this Leadpages-Gmail integration, and we'll take care of everything: It will automatically send an email from your Gmail account to the recipients of your choice whenever a new form submission is received on Leadpages, reaching out with a customized message even while you're busy with other tasks.
This is the stage where growth hacking, not to be confused with funnel hacking, comes into play. The purpose of the refinement or growth hacking stage is to analyze funnel results at each impression point to determine where you're losing customers. You will find customers dropping off at multiple points. Recognize the most critical points, prioritize and attack there first. Make changes and move forward, continuing to observe and accept that this stage has no end game. The quest for improved conversions requires continual analysis, refinement and experimentation.
Match the corresponding ad text. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. Don’t send someone to a page about camping tents if your ad was about sleeping bags. And don’t send them to a generic page and make them search for the product they were looking for.
Now most importantly, this introduces a marketplace of landing pages for LeadPages customers where consumers will be able to purchase pages off other members (100% commissions are given to members). This is going to the largest pool of landing pages with a simple editor interface. This will also lead to 3rd party websites like LeadPages Ninjas and PSDtoLP to start designing + programming pages into LeadPages for customers who want to start making some revenue in the marketplace.
What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.