A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer. Sales funnels have been around much longer than web marketing, but the online world is the best thing to ever happen to sales funnels because websites and email marketing make sales funnels easier to build.
If you don’t want to have to use a web designer for your landing pages, there are options for creating great landing pages without any technical knowledge. Unbounce is one of the easiest to use, and lets you create landing pages without any IT experience. They have best-practices templates available that you can customize (or design your own page entirely from scratch), and flexible pricing (including a free plan for sites with limited traffic). Unbounce also integrates with Google Analytics for tracking your traffic, and Qualaroo for gathering user input.
Bottom line, there’s a few things I’d like to highlight for the pages available. ClickFunnels only lets you access certain pages and funnels based on your account level ($97+ gets you all the access) where LeadPages lets you access everything from $37. Having said that, as seen in the pricing table, split tests are not included in a LeadPages basic plan.
However, as simple as this definition is, when we talk about “landing pages” in online marketing, we usually mean a page that is specifically designed to receive and convert traffic from an online marketing campaign. Using this alternate definition, a home page wouldn’t qualify as a “landing page“—it isn’t designed to convert traffic from a specific marketing campaign.
There are popular and widely used systems in each software group. But are they automatically the best fit for your enterprise’s specific needs? A market-leading software application may have thousands of subscribers, but does it offer what you require? For this reason, do not blindly shell out for popular systems. Read at least a few ClickFunnels reviews and consider the aspects that you wish to have in the software such as the fees, main tools, available integrations etc. Then, select a few systems that fit your wants. Check out the free trials of these platforms, read online opinions, get clarifications from the maker, and do your research thoroughly. This profound research is certain to help you choose the finest software platform for your company’s unique wants.
At this time, Leadpages does not provide the IP addresses of subscribers. Please note, if you're looking to identify the geographical location of your subscribers, it's best to set up a field on your form that asks for their location, as IP addresses are not the most accurate indicator for a subscribers residence. Furthermore, filtering by IP addresses when deciding who to send subsequent emails to could incorrectly include subscribers of a location not intended to be left out.
Now your marketing automation funnel is giving you a boost at every stage: It responded within five minutes of their first contact, and that helped get you the chance to make your pitch. Now, after the pitch, you're ready to stay in contact and respond to objections in a friendly, targeted way. (And if they love the pitch, automation can help you stay in close touch until closing.)