Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
However, as simple as this definition is, when we talk about “landing pages” in online marketing, we usually mean a page that is specifically designed to receive and convert traffic from an online marketing campaign. Using this alternate definition, a home page wouldn’t qualify as a “landing page“—it isn’t designed to convert traffic from a specific marketing campaign.
A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer. Sales funnels have been around much longer than web marketing, but the online world is the best thing to ever happen to sales funnels because websites and email marketing make sales funnels easier to build.
Einstein himself has long been quoted in defining insanity as doing the same thing over and over and expecting different results. The essence of funnel hacking is not a search for different results, but rather a hunt for successful models to learn from, implement in a similar fashion, and ultimately achieve the same (or better) results. This how-to guide will help you get started.
The image above is a glimpse at one of my webinars that I created in LeadPages. I embedded my live webinar presentation into a webinar template in LeadPages and also added a chat box (not pictured) below the webinar so that attendees could communicate and ask questions. Webinar software can be very pricy, but this solution allows you to do them nearly for free by embedding a live Google Hangouts broadcast. LeadPages is a great option for anyone getting started with webinars.
I’ve checked out a few of Russell Brunson’s content, on youtube, and he seems to really know his stuff. To be honest, at first I was skeptical and thought he could be a fraud but then I had a read of his book. It was actually really interesting and full of useful advice, also I seen that he’s speaking at Grant Cardone’s 10X seminar (or something like that), I know he’s legit so Russell – and his program – must be too!
Like many of the other landing pages in this post, Shopify's trial landing page keeps it simple. The user-oriented headline is just a few words, for example, and the page relies on simple bullets, not paragraphs, to communicate the trial's details and benefits. There are only a few fields you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.
BUT – I do think that ClickFunnels has a full suite of options for any niche site builder, and that you should consider it if you are thinking that you are going to start outsourcing some of your work. If you are running an Amazon FBA business, having a ClickFunnels subscription may be worth considering; especially if you run paid traffic to your products on your own ecommerce site.
That really depends on what you want to accomplish. If you want a basic site, you could upload a theme, or use your hosting company’s theme builder and get online but that doesn’t mean you’ll get what you want necessarily. WordPress itself is a basic, open-sourced software tool that really does nothing. It will take a bit of know-how and expertise to learn how to use, but if you are above-average tech savvy (or learn things quickly), you can figure out how to get online.
Inside of each of these you can quite literally edit everything. I can double click here, I can bold, I can unbold, all that good stuff. You can open the gearshift or the gear mechanism icon and over here you can do all your editing, you can choose fonts, you can choose sizes, spacing. You can do everything. The flexibility offered by ClickFunnels is unmatched. Then you can hit preview and then in your preview screen you can see your live page. You'll know, if you do sign up for ClickFunnels under my affiliate link, this is my email address for unlimited support and also that's how you can access the bonuses that are provide, just by simply emailing me and saying, "Hey buddy, give me the bonuses you promised me." And then I will email those back to you. I've got a special members area that, again, I've built inside of ClickFunnels because you can build membership funnels, membership platforms, inside of ClickFunnels. It's really awesome and very powerful as well.
The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.
As you can see, the pros definitely outweigh the cons. Some of the cons are pretty nitpicky, including the URLs being messy, but that’s more of a personal preference than anything. I know there are lots of other landing page builders that people will use, including Thrive Architect by Thrive Themes. For me, I’ve found the funnel step integration to be some of the easiest funnel software to design though.
Here’s an example. To create your prospect experience in the Awareness stage, think about and articulate what you will do or say to your prospects when you first meet them. Then think about how your interaction will make them feel. Consider your prospects and their needs as you’re doing this. Then, document your actions and your prospect’s experience for this stage. Repeat this throughout the entire sales funnel.
Your sales copy concerns will be the target of this course. Intended to inform you in creating highly reliable sales copy you can utilize for your funnels or your clients’ funnels. This is a terrific course if you want to master sales copy development that focuses on your market’s requirements, desires, obstacles and profile for a targeted marketing message.
Just found your post in my study of sales funnels. You bring the heart to it. This is really the missing link to online success. Thank you for explaining it so easily. Am not compelled to download the free traffic course because I can imagine the quality of info it would have not to mention returning to the site to have my buffer on other interesting content. Thanks.
When a prospect converts on your first page, they can be segmented and directed to targeted pages to further drive them through your sales channel. They work because, well, contrary to what some inbound marketers believe - not every customer is ready and willing to buy from you or register for your event immediately after they’ve clicked on your PPC or social ad.
Study everything about the presentation of their product or service. How does the site look? Does it have a lot of white space or is it text heavy? What are they offering as a takeaway? What is the call to action? Where is the call to action? Are there multiple calls to action? What type of images are they using? Is there video? Do they use testimonials? As you begin to see patterns emerge on successful sites, take note. These are the things you'll want to integrate as part of your initial framework and represent the foundation of your funnel hacking.
Again, that's just my quick tour through ClickFunnels for you. Showed you a couple of things obviously, there's hours and hours and hours of progress that you have whenever you dive in the ClickFunnels. I hope this was helpful. If you have any questions please make a comment or email me, let me know what they are. I'm happy to pull the kimono back, show you around, answer your questions and even help you with strategic marketing advice. If you're still watching this video and you sign up for ClickFunnels with my link, just make sure you click the link below and start a 14 day free trial, then email me, Josh@GroovyMarketing.biz, and I'll make sure that I send you everything that you get with becoming an affiliate under me, which is simply starting your account, and I'll send you six of my highest converting funnels absolutely free, so that you can get going on production and not just architecture.
Hi Willie. You make some very good points, and yes they are not exactly the same as ClickFunnels is capable of doing much more. I just put LeadPages (and Samcart) in there because they are both popular and there is some overlap with ClickFunnels (lead generation & checkout pages). So I just wanted to put them in for comparison purposes for people who might want just those specific capabilities, and not the whole kitchen sink that ClickFunnels provides.
This post is all about how to make money using affiliate marketing websites. I get questions all the time through my blog, my email list, my fan page...about affiliate marketing. I just wanted to share a quick story with you and also just walk you through the recipe of what it takes to have a six-figure affiliate marketing business because it's not as hard or as complicated as it may seem in your online research.
Muzzle, a mac app that silences on-screen notifications, fully embraces this show don't tell mentality on their otherwise minimal landing page. Visitors to the page are greeted with a rapid-fire onslaught of embarrassing notifications in the upper left of the screen. Not only is the animation hilarious, it also manages to compellingly convey the app's usefulness without lengthly descriptions.