In online marketing, a landing page, sometimes known as a "lead capture page", "static page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.[1] The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.[2]
Actionetics is ClickFunnels’ email automation software, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels following certain internal/external triggers.

Cons: I've tried out the product after being slammed with 3-4 emails per day. Funny thing is I did a 14-day trial and was already planning on sticking around, not sure why I needed to get so many emails every day that was a bit annoying. After I upgraded I realized that all the best funnels were additional fees, and also the email automation was additional fees as well. The cost insist cheap for this software. I see some value if you really are focused on your business, this is not for a passive user as the fees add up quickly.

It’s also an e-commerce platform that allows you to sell subscription products, build membership sites (for your online course or whatever), opt-in pages, or e-commerce sites. It’s brilliant for multi-level sales pages, because it has upsells, downsells, cross-sells, offer pages, and offer bumps that are automatically built in with its sales funnel templates.
Since a personal growth coaching business is different from a printable artwork business, ClickFunnels helps you work with the taste that fits your potential traffic. These templates are the result of intense market research and analysis. If you don’t know which funnel is the best for your offer, get the Free Cookbook. You’ll find the recipe for each funnel in the book, plus all the information you need to build your funnel. (It’s free and a must to read!)
Pros: Everything is included. Everything you need from an online marketing/funnels standpoint is all included. No piecing together pieces of software or programs here and there. Integrations are so easy and everything just works. Documentation is superb if you have any questions. You need to implement funnels from a strategy standpoint and every alternative is just much more complicated.
Pros: Man oh man do I love ClickFunnels. I've been using them for 4+ years and am a huge fan. Not only is the price point super affordable, but if you want to get into selling online and want an all-in-one solution, it's ClickFunnels. My current company is a bit more established to have the core of our business run on ClickFunnels, but I use it all the time to test out new offerings or programs before having our development team hard-code it onto our main website.
As you can see, the pros definitely outweigh the cons. Some of the cons are pretty nitpicky, including the URLs being messy, but that’s more of a personal preference than anything. I know there are lots of other landing page builders that people will use, including Thrive Architect by Thrive Themes. For me, I’ve found the funnel step integration to be some of the easiest funnel software to design though.
Because the pages are part of your overall site architecture, you can use robust site testing tools like Optimizely or VWO to really improve your page/site performance. Unfortunately, while most landing page tools have built-in A/B testing features, they typically lack the options and level of detail available from more dedicated site testing tools.
Opting in for the Funnel Hacks System will entitle you all the benefits mentioned above for only $997. Obviously, this is a steal of the price if you only consider the cost for the ClickFunnels Etison Suite alone which will set you back $1782 if you choose to acquire just the ClickFunnels suite. However, if you choose to sign up to the Funnel Hacks System, you not only get access to the Etison Suite, but also to a whole lot of trainings not only for funnel building, but also for sales marketing and sales.
Pros: Man oh man do I love ClickFunnels. I've been using them for 4+ years and am a huge fan. Not only is the price point super affordable, but if you want to get into selling online and want an all-in-one solution, it's ClickFunnels. My current company is a bit more established to have the core of our business run on ClickFunnels, but I use it all the time to test out new offerings or programs before having our development team hard-code it onto our main website.
other hand, does the same thing and much, much more. You can edit the template in any way that you wish; you can move things around with the click of a button, you can do webinars, you can do sales funnels, you can do membership sites. You have a shopping cart and an affiliate platform. Leadpages is like a calculator. It’s awesome in its own way, but in comparison, ClickFunnels is more like an iPhone.
Anyone can learn how to make a basic WordPress site without coding but if you need anything more elaborate or extensive for your business, it can get quite tricky. WordPress offers thousands of plugins for a reason, with thousands of themes to choose from before that. If you are a new business owner, never had an online presence, you should probably consult with a design team first (which could cost you).
Pros: I have 10 different companies that I manage. I use click funnel pages for everything. I can create a landing page for a Facebook ad, Instagram ad, YouTube and any promotion I need! Their platform is very user friendly. You can create something super simple or create an expert page. They integrate with many other platforms. I can add paypal and aweber to my click funnel pages. Support is awesome!
If I was just starting out I would recommend starting with LeadPages so you have pre-made designs which are less customizable so you can get your head around what’s going on. But if you’ve had a bit of experience or are in the more advanced level, then I think getting a mid ranged ClickFunnels plan would be more appropriate. Either way, I don’t think you should cancel one account before the other, until you have had some time to play around and try them both out.
Within traffic sources, there’s also the return path. Put simply, these are the methods you use to draw customers back into the funnel once they have fallen out, so that you have a second chance at influencing their buying decision. These return paths act somewhat like a follow-up, but in a less direct manner: they remind website visitors that you have a great product/ discount/ free trial/ etc.
Actionetics is ClickFunnels’ e-mail automation application which is native to ClickFunnels. Producing e-mails and messages are facilitated with the e-mail builder which has a nearly similar characteristic to the funnel builder. Another cool aspect of Actionetics is its Action Funnels function. Action Funnels let you hyper-segment contacts to set off specific actions whether it is internal or external. Internal actions consist of being eliminated to an email list, added to email list, etc. External actions include being able to get email series.
Easily conduct lifecycle email marketing without spending time on data entry by setting up this automation. From then on, for each new form submission received on Leadpages Zapier will add a new subscriber or update an existing subscriber within your Drip marketing list, so you can rest assured those leads will get your messaging without any manual effort.
In fact, by the time a potential customer actually reaches out to a person in your organization, 70% of the decision-making process will already have taken place. Puts into perspective why you need to have online and website-based tools to act as proxies! (See Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons and Inbound Marketing and ZMOT: Perfect Together?)

Also known as click-through landing pages, nurturing visitors directly on your site is a more advanced marketing technique. They’re sort of a combination of lead generation and direct sales landing pages. Their purpose is to warm leads through a sales funnel directly on your site. They keep visitors clicking through and converting as you guide them through your on-site sales path. You don’t necessarily need a personalized, segmented email automation campaign you might implement with lead generation (or a dropped sales cart).
Cons: Despite the promised functionality, Backpack and Actionetics are highly limited. In 2-3 years, the functionality may be unparalleled, but at the moment the little bugs make it an extremely frustrating process. I can't find a good reason to pay the additional money when there are alternatives like Mailchimp for a far better CRM and other decent affiliate solutions out there.
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So, with all that said, as you can see, that Funnel Hacks is a pretty amazing deal. You observe that having a one-year Clickfunnels Enterprise account would usually cost you $297 per month, Which comes out to be about $3,600 per year. You’re getting this account for free when you invest in Funnel Hacks. You're saving $300 a month just by starting out.
This is a great addition which Leadpages and ClickFunnels both offer to all their accounts. It makes lead magnets super easy to use and works a charm when you are using lots of them at once. The only issue I have with these is that you can’t use this with a double opt in. So you need to make sure that if you’re using this on one main list, that it’s a single opt in process.
Cons: The biggest issue for me is that all the work that is done on the Clickfunnels platform is at risk if they ever change their terms of service. I'm not saying that they ever would, but if company is ever sold, I could see a new owner possibly changing the fee structure or something like that. I've been stung before, so I believe this is a con compared to having your funnels in Wordpress. The other main con is the pricing. It's not cheap compared to similar functionality on Wordpress using a good quality theme.

Adopting a CRM positively impacts sales teams’ performance. But, what most users miss to realize is that CRM software is not just a customer database; it’s also the most beneficial tool for managing the sales funnel and pipeline. CRM helps you define your sales process, identify leaks in the sales funnel, and streamline the conversion process to bring leads down to the bottom of the funnel.
The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.
A sales funnel reflects the prospect’s journey or path that takes them from awareness to customer. It encompasses actions you take to create this journey or experience. Pipeline stages are the stages of opportunities or deals. They reflect the sales process from the salesperson’s perspective. See our article, 8 Sales Pipeline Stages Every Sales Team Should Have.
Now, as a marketing consultant who works with hundreds of active small business owners, I’ve built my entire business using the Clickfunnels platform. It’s worked so well, and my passion for helping business owners make more money faster, I’ve started an exclusive Sales Funnel Mastermind for twelve, motivated entrepreneurs per year. You can learn more about my “inner circle” at this page (BTW, I built it in Clickfunnels).
As your sales reps qualify leads and identify opportunities, they’ll create an opportunity, aka deal in the CRM. Sales managers want to know the value of each deal and total deals by stage to prioritize the team’s efforts on high-value deals. In addition to this data being available in the CRM’s visual sales pipeline, you can also create detailed reports to further analyze deals, and add them to a dashboard to actively monitor their progress.
“There’s more bad than good about this page unfortunately. As soon as you load it, you have a clear headline, which leads into a clear description, and a call to action. Great. However, the video lacks subtitles, and there’s no way to see how long it is. It’s not a particularly exciting and engaging video, it doesn’t tell me too much about what I’ll get, it’s more about them.
Creating your own landing page can be a challenge. Because they're so conversion-focused, getting something wrong is super easy. My recommendation is to look into the many landing page template providers out there - something that's already designed by UX experts and professional designers. A good landing page builder (like Wishpond) makes something which can be overwhelming and complicated quick and easy.
Cons: The advance funnels are not easy & make you work to understand the concept & how to implement it for your business. So you will have to spend quite some time to understand how to make advanced funnels work for you. Seems archaic with its interface & editor while compared to other competitors. A limited number of templates is a handicap at times. Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.
Actionetics is ClickFunnels‘ email automation application which is native to ClickFunnels. Creating emails and messages are made easy with the email builder which has an almost similar characteristic to the funnel builder. Another cool thing about Actionetics is its Action Funnels feature. Action Funnels let you hyper-segment contacts to trigger certain actions whether it is internal or external. Internal actions include being removed to an email list, added to email list, etc. External actions include being able to receive email sequences.

Are you interested in a funnel that’s currently making $17,947 per day? Not per month, that’s per day! If we told you that you could ethically “knock off” this funnel in less than 10 minutes, I bet you’d be interested right? Well, you can do just that! Here we’re going to show you how this funnel works, giving you a tour of the various pages and showing you why they are so effective at generating revenue and retaining leads.

“Next, there is too much copy about them compared to the copy for the customer and that story doesn’t do anything to increase confidence in the quality of the product. In fact, it sounds like they did what everyone else does to create a free blog post, but they decided to charge money just for the hell of it. If they are such CRO experts, why not talk about finding the solution as curating the best 200+ headlines they’ve used for clients that helped boost conversion rates in the real-world? That’s just one of many angles they could go.


Generally speaking, the more competitive your industry, the more effective and customized your landing page needs to be. You have to set yourself apart from the competition and a template usually won’t cut it. If you know you need a focused, conversion-optimized page to make your online marketing profitable, Instapage probably isn’t your best option.
Your sales copy concerns will be the target of this course. Intended to inform you in creating highly reliable sales copy you can utilize for your funnels or your clients’ funnels. This is a terrific course if you want to master sales copy development that focuses on your market’s requirements, desires, obstacles and profile for a targeted marketing message.

You can configure the lead scoring rules to match your ideal buyer persona by simply adding or subtracting points for the lead property. For example, if your business is purely local, then for a lead to become your customer the minimum criteria is to be within your service area. Add 20 points. If the lead doesn’t belong to an industry you serve, subtract 10 points. In addition to that, you can also customize scores for email, application and web activity. Bring everything together, and you have a list of hot, warm and cold leads in the sales funnel for your sales reps to focus and close more deals faster.


Above are some of the most popular Leadpages templates on the web. To be honest, I love these and also love how they are constantly adding new designs to their portfolio. It's exactly why I've been a customer for a long time. You can even sort them by conversion rate, which gives you a little more piece of mind when you are facing decision fatigue already as a marketer.

A good landing page should naturally lead a user to the conclusion that converting is in their best interest. To do that, however, you need to know exactly what you want them to do and why they might not want to do it. Then, throughout your landing page, you address their concerns and sell them on the value of what they get in exchange for converting.

Depending on your business and industry, you could have 1,000 prospects at the top of your funnel. However, towards the end of your funnel, you may have 25 prospects. While these 25 prospects are more likely to convert than the ones at the top of the sales funnel, at the very end, there may only be five customers who’ve made a purchase and only two that are repeat customers.


For instance, you may be in a local business or you might be trying to do SEO or something like that. I have a local lead generation business where I build local websites for limo services and plastic surgeons and moving companies, garage door repair, you name it, and they act as great websites for those folks as well. So, I can give you a head start, but I wanted to show you kind of an opt-in funnel that I've been building for one of my author clients. She's an author. She's super smart, super successful, but she's always had the majority of her business offline and she's wanted to move her sales funnel online and specifically she wanted to use ClickFunnels. So, she signed up for ClickFunnels under my account, but then she also said, "Hey Josh, I need you to go ahead and help me build this, since this is kind of a must first crack at online distribution and sales."
Imagine an autoresponder that doesn't just send emails, but allows you to track which channels your visitors are coming from, segment them based on actions they take and who they are (what they do in your funnels, how socially connected they are, what they purchase and more!), create custom follow up sequences (email, text messages and more!) for each visitor and FINALLY see the TRUE Lifetime Value of each of your customers!
Unique visitors instead of total visits — If you're counting every visit in the denominator of the equation, you're including return visits too. This doesn't make sense if someone can only convert once (e.g. signup for an account). Consider how they might check out the site a few times before converting. If so, don't let that deflate your conversion metric. Instead, count the unique number of visitors in any given period. And make your period at least as long as the average time it takes for someone to convert after first visiting your site.

So after about a day of work, I had my five basic pages set up and ready to go. Or so I thought. When you’re doing everything yourself, it is easy to miss the little details. One of the positive points of WordPress is that it’s SEO friendly. Your pages get indexed in Google very easily. The problem is that there are some pages you do not want to be indexed, especially download and thank you pages. I caught the mistake before doing too much damage. After a little more research I was able to remove the pages from my site index. It took a few days before they stopped appearing in Google searches.
A sales funnel reflects the prospect’s journey or path that takes them from awareness to customer. It encompasses actions you take to create this journey or experience. Pipeline stages are the stages of opportunities or deals. They reflect the sales process from the salesperson’s perspective. See our article, 8 Sales Pipeline Stages Every Sales Team Should Have.
However, if you're a beginner it's still the way to go because they have drag and drop one click solutions for anybody that is not tech savvy or doesn't know code, that's why ClickFunnels exist. I am personally a customer of the Etison Suite, so if you're an advanced affiliate marketer or direct response marketer, you have an email list that's pretty substantial, you've done online business before or even offline business, local businesses, real estate agents, dentists, lawyers, authors, you name it, Etison Suite or the StartUp Plan is a great option for you if you're wanting to enhance your marketing funnel and your sales funnel conversions online.
The reason I call this the ideal scenario is because it assumes that you found Spotify from your Google search for "streaming music." In reality, Spotify worked to attract you to their service through YouTube ads, social media advertising, and other marketing channels. After all these efforts, the Google search was just the last piece that pushed you over the edge.
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