Become an authority in your industry and/or region. If you're known far and wide for being an industry expert, you'll have prospects seeking you out rather than the other way around. Consider planning lunch and learn sessions or organizing webinars on a regular basis. As your brand recognition grows, you may even attract inbound links to your site which will benefit your SEO.
OK, ok…that said, it may take you awhile to get acquainted and comfortable with all the Clickfunnels features — there are a lot of details you’ll have to figure out once your sales funnel is built. Things like what domain you’re going to assign it to (you can buy one for an easy $20 through Clickfunnels or attach it to an existing domain), your SEO data, if you’re going to integrate it with your email platform, creating split test pages, testing your live funnel, etc, etc.
4. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. from Twitter or Facebook. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
“1. Use a sticky navigation bar: A ‘sticky’ navigation bar can help people explore ‘Edgar’ in a comfortable and controlled manner. People like to explore websites without them feeling that they are losing control. Even if they never use the navigation bar, it can still have a positive impact on the overall experience. Not having control can potentially trigger a feeling of stress which can cause people to leave the site and therefore increase bounce rates. (Think of the analogy of a GPS in your car)
I'm not sure how the algorithm works (or if there's one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I'm sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.
Let’s be clear—leads won’t automatically move down the funnel. Sales reps have to continue to do their part of selling and allow the CRM to update the lead’s stage in the funnel by completing certain actions. You can setup workflow automations in the CRM to change lead stages. For example, after you’ve contacted a lead, the CRM will automatically update the lead’s stage based on the last activity.
One important warning: Let’s not forget that you are in business. And as a business owner you have something of value to offer your customers in exchange for their cash. That’s a fair and equitable relationship. So please don’t take my nurturing metaphor too far here. Your goal isn’t simply to placate your list — your goal is to build a profitable business that provides VALUE in exchange for VALUE.
“Moving on, the lack of proof. There is only 1 split-test. The rest is where they’ve been featured in, a way too quick explanation of their experience, and 2 testimonials. Long story short, they need more significant results-related proof, which includes split-tests/case studies, but also how “real” number of people saving time, being more productive…etc.
After you’ve met or spoken to the lead, and if they’re committed to buy, you’ll have to quantify the value of the opportunity. This is where the sales pipeline in CRM helps; you can track each opportunity with maximum visibility. Visual sales pipeline provides an overview of your deals by stage, allowing you to see how leads are moving down the sales funnel. It also gives sales reps a quick estimate of their targets, and urges them to close more leads in the funnel.
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.
Cons: There are some bugs in the software which can make the process of building out a page a bit annoying. For our use case uploading images can be bugged at times, and the membership site part of the process was a bit confusing with saving and naming pages and urls, but overall this is a great tool that does what we needed in empowering our team to do more without needing to learn the nuances of html and css.
It’s easily integrated with a custom domain, so you can set up your landing pages, membership site and/or sales funnels on your own website, or a custom domain. It has a plugin that allows you to integrate it with WordPress as well, although you can’t take payments on your own WordPress site if you charge your customers for services, as they have their own set of SSL requirements when taking payments. You can also start your funnel on your website, and host the next steps of the funnel where payments are taken on the default platform for ClickFunnels.
Total-experience testing, or experience testing, is a type of experiment-based testing in which the entire website experience of the visitor is examined using technical capabilities of the website platform (e.g., ATG, Blue Martini Software, etc.). Rather than creating multiple websites, total-experience testing uses the website platform to create several persistent experiences, and monitors which one is preferred by the customers.
Special Clickfunnels discount pricing is only available on your first invoice. After that, you have to pay regular Clickfunnels subscription charges i.e. $297/month for Clickfunnels Etison Suite or $97/month for Clickfunnels Startup Plan. However, the customer has the option to buy Funnel Hacks subscription for the maximum duration of 12 months through Paypal to get the maximum benefit from the deal.
Now all of this landing page theory is nice, but reading about landing page design and actually designing an effective landing page are two very different things. If you want to create landing pages for your marketing campaigns, you have two basic options: 1) build the pages directly on your site or 2) create the landing pages using a landing page tool.
“It’s clear that the goal on this page is to get someone to leave their email address, but there is a lot to distract them, the very first link is to ‘Powered by SumoMe’ at the very top of the page, the social share icons are an overlay that appears after page load. You need to test all these, how many people click these, how many social shares do you get from the share widget, how valuable is the evidence that many people have shared the page – is it worth the distraction. How many people click SumoMe and don’t complete the form – testing will tell you all of this.
Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. This same color theory should be implemented into your site design. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Paul Olyslager has a nice guide on CTA buttons worth checking out. Test various colors, placements, and sizes to see what works!
Bottom line, there’s a few things I’d like to highlight for the pages available. ClickFunnels only lets you access certain pages and funnels based on your account level ($97+ gets you all the access) where LeadPages lets you access everything from $37. Having said that, as seen in the pricing table, split tests are not included in a LeadPages basic plan.
Of course, I shouldn’t be editing the live version of the site. But, editing an off-line version and making the switchover is something I find tricky. My strategy when something like this happened was twofold. First, I would post on WordPress forums asking for help. And while I awaited an answer from the community, I would begin a painful trial and error process.
Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here -- not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.
SOAP & Seinfeld Email Sequences – So you’re building a list right? But do you know how to leverage your list to the max? It’s all in the follow up emails. This course teaches you the most effective follow up techniques for both immediately after a new subscriber joins you list and to continuing building a long term relationship. The money is in the list, nurture it.
“On my first pass, I actually missed the logos near the top. Then going back, I didn’t actually know why the logos were there – social proof works when connected, so I’d add a title like ‘As featured on’ or whatever is relevant.Also consider using the brand colors – believe it or not the mind connects the color before the form – so seeing the McDonalds arches, the yellow hits your retained memory faster than the shape…
It works because it’s simple. The CTA is clear. The design is trustworthy. In addition, the visibility of the signup button remains across all the pages, both at the bottom and the top of the landing pages. That’s a best practice. It also works because visually, they show you exactly what you’ll be getting when you sign up. There are screenshots of the application and not a lot of text. Mint is very benefits-focused.