Unbounce also features a powerful mobile optimization design platform, which is becoming increasingly important in today’s mobile-centered world. Furthermore, it integrates with most customer relationship management (CRM) platforms like Salesforce (and you really should be using a CRM) as well as Google Analytics, Zoho, Campaign Monitor and 60+ other 3rd party apps, allowing you to track your landing page results and leads in a variety of ways.
Total-experience testing, or experience testing, is a type of experiment-based testing in which the entire website experience of the visitor is examined using technical capabilities of the website platform (e.g., ATG, Blue Martini Software, etc.). Rather than creating multiple websites, total-experience testing uses the website platform to create several persistent experiences, and monitors which one is preferred by the customers.
Landing pages originated with the IT departments of Microsoft in late 2003 in response to poor online sales of Office. The process was tedious and time-consuming. As a result, in 2009, several startups, including Unbounce, were formed to simplify and streamline the process. The rise of cloud computing and e-commerce around 2009 provided ideal conditions for these startups to flourish. Since then the customer requirements changed, requesting integrations with other solutions such as email marketing, lead nurturing and customer relationship management systems.
Cons: The customer support has gotten worse recently. They used to have live chat on their site, now they use some weird ticketing software that I do not like. I will say this, there support is very good but a lot slower than I'd like. When they do get back to me, it typically solved my problem immediately. But sometimes it takes a full day or more for them to respond. This can be valuable lost time for a business, especially if you're running ads to a page that stops working.
Click Funnels has a basic email auto-responder in place. So, let’s say someone signed up for a webinar, it can do email sequences and some cool smart triggering so that if someone leaves early, they’ll get a different email sequence and things like that. If you want to do broadcasts and things like that, however, you will need an auto-responder. Russell recommends AWeber or GetResponse. That’s the only tool you should need on top of Click Funnels.
Inception Secrets – Do you suck at writing sales copy? Most people do. But that’s about to change with the Inception Secrets training. Make your way through the training course and you will emerge a sales copy master. Use these skills to make amazing copy for your own funnels, or charge for your newly acquired skill and help other marketers with their copy.
When it comes to Backpack, you are not short of useful marketing features either! Backpack is a native application that you can use it for managing affiliate marketing processes. The backpack allows you to seamlessly integrate affiliate programs into sales funnels, giving you enhanced power and information. With Backpack, you can effectively view your affiliate progress, see your affiliate profile, assess your due payments, set up commission plans and tiers, and manage your affiliate funnels.
Cons: There are some bugs in the software which can make the process of building out a page a bit annoying. For our use case uploading images can be bugged at times, and the membership site part of the process was a bit confusing with saving and naming pages and urls, but overall this is a great tool that does what we needed in empowering our team to do more without needing to learn the nuances of html and css.
OK, ok…that said, it may take you awhile to get acquainted and comfortable with all the Clickfunnels features — there are a lot of details you’ll have to figure out once your sales funnel is built. Things like what domain you’re going to assign it to (you can buy one for an easy $20 through Clickfunnels or attach it to an existing domain), your SEO data, if you’re going to integrate it with your email platform, creating split test pages, testing your live funnel, etc, etc.
Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?
Remove unnecessary words — Every word existing on your page must be necessary. If you can remove a word without it reducing how enticing, clear, or useful a sentence is, remove it. (Excess verbiage increases the visitor's labor, which triggers their impulse to skim.) A tip: avoid clichés like revolutionary, incredibly powerful, best-ever, and so on. Other products claim these qualities, so visitors are blind to them. It's better to specifically describe how you're different.
This is definitely a great investment to get when you can afford to pay for it. If not, get the Dotcom Secrets and Expert Secrets book for a starter as those cover quite a few things that is inside Funnel Hacks as well, and it is at a much lower cost as well. You’ll definitely learn a lot from those books combined with what you learn in Wealthy Affiliate.
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.
Unfortunately, most people instinctively distrust marketing material. Generally speaking, most marketers tell the story that puts their offer in the best possible light. After all, marketers make money off of telling people their product is great. Maybe your offer is as good as you say it is, but it’s hard to believe someone who gets paid to talk about how awesome their offer is.
Have clickable share buttons. Many people are more than happy to post about a recent purchase or share a resource they have found helpful. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement.
Instead of watching long dry videos while scouring help files and FAQs, you will slowly be introduced to every feature of ClickFunnels through an engaging game. With simple tasks like building your first funnel and adding a domain broken down step-by-step, you’ll climb from novice to pro in no time. Simple rewards like badges, a funnel recipe e-book, and even a t-shirt keep you motivated throughout the whole experience.
Hi Willie. You make some very good points, and yes they are not exactly the same as ClickFunnels is capable of doing much more. I just put LeadPages (and Samcart) in there because they are both popular and there is some overlap with ClickFunnels (lead generation & checkout pages). So I just wanted to put them in for comparison purposes for people who might want just those specific capabilities, and not the whole kitchen sink that ClickFunnels provides.
For example, an ecommerce site might model their visitors in a funnel, and identify that there is a large dropoff in users between visiting the shopping cart and actually completing the transaction. Using this data, the company can then form hypothesis as to why this is the case and test ideas for improving conversion rate, such as reducing form fields, establishing trust with seals, or offering limited time offers.
“The danger here is, that navigation links present the visitor with the opportunity to exit the landing page without them converting. Studies from ConversionXL suggest that removing navigation links from the middle of the funnel landing pages seeing 16% and 28% lift in conversions, while top of the funnel landing pages are seeing an insignificant 0-4% increase in conversion rates.
If your landing page is tied to an email campaign, make sure that the landing page echoes the look and feel of the email. If the designs of the two are wildly different, your landing page visitors may wonder if they’ve ended up in the right place. The easiest way to do this is to carry over fonts, images, and colors from your email to your landing page.
Reconnaissance is all about scoping out the territory and checking out your competition to see who's leading the charge. Talk to anyone with an entrepreneurial mindset and you'll quickly see they have a vision. Those on the verge of a new project launch continually search for the necessary components to help them realize that vision. Part of that search is envisioning every detail of the end product. It should begin by researching similar product sites. Evaluating both successful and not so successful businesses allows you to take note of what the best of the best are doing. This shortens your learning curve. There's no need to start from scratch when you can learn from those who have already mastered the process.
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Make it easy to convert. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. The next step should always be obvious. This strategy varies depending on what your desired conversion is. If it’s form submissions, make that form a piece of irresistible eye candy. If it’s downloads, make a button that is begging to be clicked.
People not in your market — Learn how appealing and comprehensible your copy is to those who aren't familiar with your market or product. Do you give them enough context to want to know more? This will help cover the common problem where your site over-assumes base-level knowledge on behalf of your audience. This is important because there may be a lot of people on the edge of your market who'd become customers if they merely better understood why they should be.
So, with all that said, as you can see, that Funnel Hacks is a pretty amazing deal. You observe that having a one-year Clickfunnels Enterprise account would usually cost you $297 per month, Which comes out to be about $3,600 per year. You’re getting this account for free when you invest in Funnel Hacks. You're saving $300 a month just by starting out.
Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.
Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly.
MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.