Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. This same color theory should be implemented into your site design. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Paul Olyslager has a nice guide on CTA buttons worth checking out. Test various colors, placements, and sizes to see what works!
If your landing page is tied to an email campaign, make sure that the landing page echoes the look and feel of the email. If the designs of the two are wildly different, your landing page visitors may wonder if they’ve ended up in the right place. The easiest way to do this is to carry over fonts, images, and colors from your email to your landing page.
Then of course, when you're done you hit save and you exit. And opt-in funnels always have thank you pages, so that when people do opt-in the next page sets expectations, gives instruction, allows them to download the resource that you promised them. So, you can provide buttons, images. Inside the buttons you've always got a opportunity to provide a downloadable URL, which also you can host inside of ClickFunnels via your digital assets menu. And the digital assets menu is, of course, inside your account menu here. So much flexibility, so much power inside of ClickFunnels. It's really outrageous.
Within traffic sources, there’s also the return path. Put simply, these are the methods you use to draw customers back into the funnel once they have fallen out, so that you have a second chance at influencing their buying decision. These return paths act somewhat like a follow-up, but in a less direct manner: they remind website visitors that you have a great product/ discount/ free trial/ etc.
However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
Remove unnecessary words — Every word existing on your page must be necessary. If you can remove a word without it reducing how enticing, clear, or useful a sentence is, remove it. (Excess verbiage increases the visitor's labor, which triggers their impulse to skim.) A tip: avoid clichés like revolutionary, incredibly powerful, best-ever, and so on. Other products claim these qualities, so visitors are blind to them. It's better to specifically describe how you're different.
Make it easy to convert. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. The next step should always be obvious. This strategy varies depending on what your desired conversion is. If it’s form submissions, make that form a piece of irresistible eye candy. If it’s downloads, make a button that is begging to be clicked.
Once you have selected your funnel, you need to have a template. With ClickFunnels, you are treated to a variety of templates and all of them are tested and proven to work. With a throng of proven and tested templates at your disposal, ClickFunnels accelerates your A/B testing phase because you don’t have to weed out templates that are not performing.
Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning.
That really depends on what you want to accomplish. If you want a basic site, you could upload a theme, or use your hosting company’s theme builder and get online but that doesn’t mean you’ll get what you want necessarily. WordPress itself is a basic, open-sourced software tool that really does nothing. It will take a bit of know-how and expertise to learn how to use, but if you are above-average tech savvy (or learn things quickly), you can figure out how to get online.
“Next, there is too much copy about them compared to the copy for the customer and that story doesn’t do anything to increase confidence in the quality of the product. In fact, it sounds like they did what everyone else does to create a free blog post, but they decided to charge money just for the hell of it. If they are such CRO experts, why not talk about finding the solution as curating the best 200+ headlines they’ve used for clients that helped boost conversion rates in the real-world? That’s just one of many angles they could go.
Pros: ClickFunnels has a broader scope compared to LeadPages (which is brilliant for lead generation) and it's easier to add upsells and downsells. One of the best things about ClickFunnels is that you can navigate it and create sales funnels with no coding required - no need for HTML, CSS or technical savvy knowledge. THere's a multitude of free templates and paid templates for a professional design even if you don't have any design skills; the drag-and-drop editor stands out.
Pros: Easy drag and drop platform. One of the best things about CF is that you can share a template to another user. We have benefitted greatly from having funnels shared to us by other users so that we didn't have to build it from the ground up - change it to our look and feel, but the funnel itself is already in place. Also, their tech support is out of this world. Incredibly helpful for any question!! If they can't provide a link to already-created-FAQ help, they make a simple video from inside your own account and SHOW you how to do what you are trying to get help with. Highly recommend CF. You can get a free 14-day trial here: https://webclass.clickfunnels.com/signupnow/?cf_affiliate_id=1228584&affiliate_id=1228584&aff_sub=dashboard&aff_sub2=fhauto
Actionetics is ClickFunnels’ e-mail automation application which is native to ClickFunnels. Producing e-mails and messages are facilitated with the e-mail builder which has a nearly similar characteristic to the funnel builder. Another cool aspect of Actionetics is its Action Funnels function. Action Funnels let you hyper-segment contacts to set off specific actions whether it is internal or external. Internal actions consist of being eliminated to an email list, added to email list, etc. External actions include being able to get email series.
So What Is The Funnel Hacks System & Masterclass? The Funnel Hacks System is a training program which included 6-month access to ClickFunnels full suite, allowing you to harness the power of modern marketing to its fullest. The Funnel Hacks system gives you access to a bundle of tools, including the ClickFunnels platform in its entirety, as well as Actionetics and Backpack, two compelling tools. The unique thing about Funnel Hacks, however, is that it comes with guides and training sessions which teach you how to use funnels effectively and how to take advantage of ClickFunnels’ innate power.
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
The first major difference between your normal website and your landing pages is that your landing pages shouldn’t have your usual site navigation. Instead, the only clickable links should be your call to action, and possibly a link to more information for those who are undecided. Linking your logo to your regular home page can also be a good idea.
That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.
Above are some of the most popular Leadpages templates on the web. To be honest, I love these and also love how they are constantly adding new designs to their portfolio. It's exactly why I've been a customer for a long time. You can even sort them by conversion rate, which gives you a little more piece of mind when you are facing decision fatigue already as a marketer.
A sales funnel illustrates your customer’s journey and works by increasing the level of engagement and trust in each interaction with your prospect. It typically contains six stages, starting with awareness and ending with loyal customers. Each stage has more meaningful activities than the last. While not all prospects will reach the end of the funnel, those who do are actively engaged and therefore more serious about buying your product or service.
The messaging on the page reinforces the reason for their click, reducing or removing confusion and therefore increasing conversion rates. This improves overall user experience and reduces the bounce rate (individuals leaving the site without converting or navigating to another portion of the site) for the page. Good message matching can increase conversion by up to 50% in many cases.
Cons: There seems to be a lot of issues with their back end server infrastructure and cache updates. Elements and page orders, etc. do not always update as you expect them to, as well as their server systems have proven to be only about 90% reliable. Not a problem at low traffic volumes, but a huge issue for anyone driving thousands of users per hour to their sites. Support is also not that knowledgable or helpful, though they try their best.
The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion.
“Now, for the vinegar. Starting with the headline, if creating headlines was a waste of time, why do I need this product at all? And why write headlines at all in the first place? Do their customers really say to themselves (in their owns heads), ‘this is a waste of time?’ Probably not. They say something more like ‘I don’t want to do this,’ ‘I suck at this,’ or ‘I hate writing.’ Big difference. They attempted to call out a problem, but in this case there’s a big disconnect and it’s negative for no real reason. Instead, if they want to call out a problem, they need to pick one that the market connects to.
If you do an interview or guest post, you can send people directly to your landing page. It doesn’t help you as much to send people to your blog or website’s homepage. People sent directly to your homepage have too many options, may not find what they’re interested in, and more often than not, will leave. So, if you’re doing a podcast interview or guest post, it would be better to send people to a landing page where they can opt-in. Once you have someone’s email address, you’re able to communicate and build a relationship with them. It’s much different than if they simply visited your blog once, two weeks ago. You catch my drift?
The number and name of each stage may vary based on business type and sales process. But what the sales funnel represents is straightforward. You start with a lot of prospects who know your business. Sales reps qualify those prospects, and out of those, only some will proceed to the next stage to have a conversation with you. As sales reps continue to nurture leads towards the close, they trickle down the funnel until you’re left with actual customers.
Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here -- not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.
“Moving on, the lack of proof. There is only 1 split-test. The rest is where they’ve been featured in, a way too quick explanation of their experience, and 2 testimonials. Long story short, they need more significant results-related proof, which includes split-tests/case studies, but also how “real” number of people saving time, being more productive…etc.
Again, that's just my quick tour through ClickFunnels for you. Showed you a couple of things obviously, there's hours and hours and hours of progress that you have whenever you dive in the ClickFunnels. I hope this was helpful. If you have any questions please make a comment or email me, let me know what they are. I'm happy to pull the kimono back, show you around, answer your questions and even help you with strategic marketing advice. If you're still watching this video and you sign up for ClickFunnels with my link, just make sure you click the link below and start a 14 day free trial, then email me, Josh@GroovyMarketing.biz, and I'll make sure that I send you everything that you get with becoming an affiliate under me, which is simply starting your account, and I'll send you six of my highest converting funnels absolutely free, so that you can get going on production and not just architecture.