Thanks Matt, yes that’s right. Regarding leads it’s both really! I certainly want to generate more of the right niche/ quality prospects. In short there are 2 distinctly areas; general enquiries which I have a good process for ( but could be improved) the biggest challenge is taking colder leads through the funnel. The sales process can sometimes be quite long, so whilst a well placed offer can work to get someone over line. It’s not very strong for those who are researching etc, hence I need advice about funnel building for regular front of mind contact plus education and industry authority. Does that make sense? Thanks Pete
You must know by now that the sales funnel defies gravity. Not every lead who enters your funnel finds their way to the bottom. Sometimes, even all the qualified leads don’t reach the bottom of the funnel. This can be due to the negligence of sales reps to engage with the lead, or simply because the lead is not ready to take the next step. It’s important for sales reps not to perceive a qualified lead leaving the funnel at any point as a lost opportunity. CRM helps you win back lost opportunities through lead nurturing.
After you’ve met or spoken to the lead, and if they’re committed to buy, you’ll have to quantify the value of the opportunity. This is where the sales pipeline in CRM helps; you can track each opportunity with maximum visibility. Visual sales pipeline provides an overview of your deals by stage, allowing you to see how leads are moving down the sales funnel. It also gives sales reps a quick estimate of their targets, and urges them to close more leads in the funnel.
The first stage in setting up sales funnel reporting is to understand your sales process fully (perhaps using a technique like flowcharting). While sales processes are often quite similar from company-to-company, there can be points of difference depending, for example, on the size of the order and the consequences to the client of making the wrong purchase decision.

The Instant Traffic Hacks course teaches you how to acquire traffic via different channels, effectively driving them into your funnels as a result. Your funnels are useless if there is no web traffic being sent to them, so this class teaches you how to harness web traffic from affiliate marketing tactics, social media channels, SEO tactics, and more.
It works because it’s simple. The CTA is clear. The design is trustworthy. In addition, the visibility of the signup button remains across all the pages, both at the bottom and the top of the landing pages. That’s a best practice. It also works because visually, they show you exactly what you’ll be getting when you sign up. There are screenshots of the application and not a lot of text. Mint is very benefits-focused.
“I think it’s great that the moment we come to this landing page we immediately know what HubSpot is offering. Both the H1 and the H2 are bolded which is a bit distracting. When viewing the landing page on iPhone the main header text comes up perfectly right under the top gif, which looks really clean. Overall the content does a great job showcasing why we would want these ebook templates. The biggest problems right now is I can’t read the orange text on the FAQ’s, the ebook examples are blurry, and the image behind the form at the bottom distracts from the CTA button. I’d worry people would have a hard time finding that CTA button. I’d also worry that people would not be able to see the arrows to navigate the example ebooks and like to test having less blurry example ebooks. I also think it would be worth testing not having sharing buttons on the landing page, as that could also distract visitors.”

The only problem is, most businesses don’t know how to talk about themselves or what they are selling in ways that matter to their potential customers. Why? Well, all businesses struggle with egocentrism. After all, you spend all day, every day thinking about and improving your product or offer. It’s natural to want to talk about all the special things that make your business unique!

The messaging on the page reinforces the reason for their click, reducing or removing confusion and therefore increasing conversion rates. This improves overall user experience and reduces the bounce rate (individuals leaving the site without converting or navigating to another portion of the site) for the page. Good message matching can increase conversion by up to 50% in many cases.[13]
“The danger here is, that navigation links present the visitor with the opportunity to exit the landing page without them converting. Studies from ConversionXL suggest that removing navigation links from the middle of the funnel landing pages seeing 16% and 28% lift in conversions, while top of the funnel landing pages are seeing an insignificant 0-4% increase in conversion rates.
To be honest, I haven’t really explored LeadPages’ sales page templates a whole lot because I tend to design them myself in WordPress. However, when I created my free Pinterest e-book, I decided to create a sales page-esque landing page, which gave more information about the freebie, much like a sales page would. I also used one of LeadPages’ sales page templates to design it.
Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 
OK, ok…that said, it may take you awhile to get acquainted and comfortable with all the Clickfunnels features — there are a lot of details you’ll have to figure out once your sales funnel is built. Things like what domain you’re going to assign it to (you can buy one for an easy $20 through Clickfunnels or attach it to an existing domain), your SEO data, if you’re going to integrate it with your email platform, creating split test pages, testing your live funnel, etc, etc.

CRM software like Pipedrive has automation tools, activity reminders, and activity schedulers that help you plan and execute activities that coincide with the stages of your sales funnel. Pipedrive also makes it easier to implement your sales funnel by showcasing upcoming and overdue activities, which keeps you focused on the activities throughout the entire sales process that matter.
Landing pages originated with the IT departments of Microsoft in late 2003 in response to poor online sales of Office.[5] The process was tedious and time-consuming. As a result, in 2009, several startups, including Unbounce, were formed to simplify and streamline the process. The rise of cloud computing and e-commerce around 2009 provided ideal conditions for these startups to flourish.[5] Since then the customer requirements changed, requesting integrations with other solutions such as email marketing, lead nurturing and customer relationship management systems.
LeadPages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of purdy templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list. LeadPages also has templates for things like sales pages — it’s a very robust tool! I literally use it everyday.
ClickFunnels limits your access to certain types of pages and funnels based on your account level(ClickFunnels pricing of $97+ gets you all the access), but you get full split testing capabilities. The problem with Leadpages Pricing is that you don't get split testing capabilities at their startup price point. This is not good, nor something you want to miss out on. You have to split test as a marketer or you are flying blind. I explain more in this post on split testing.
Pros: Easy drag and drop platform. One of the best things about CF is that you can share a template to another user. We have benefitted greatly from having funnels shared to us by other users so that we didn't have to build it from the ground up - change it to our look and feel, but the funnel itself is already in place. Also, their tech support is out of this world. Incredibly helpful for any question!! If they can't provide a link to already-created-FAQ help, they make a simple video from inside your own account and SHOW you how to do what you are trying to get help with. Highly recommend CF. You can get a free 14-day trial here: https://webclass.clickfunnels.com/signupnow/?cf_affiliate_id=1228584&affiliate_id=1228584&aff_sub=dashboard&aff_sub2=fhauto
Disclaimer: I am an affiliate of Click Funnels and will get paid a commission if you choose to start an account by using one of my links in this post...at no additional cost to you. Plus, if you do use my links I will provide you with bonus materials ...AND I will share with you my highest converting funnels directly from my account. Sound crazy? Try me.  Check out the below section that covers the bonuses I include.
They even run a program to win your dream car. All you have to do is get 100 new people to sign up for ClickFunnels, and they’ll cover the monthly payment on a new car of your choice. So once you’ve signed up for ClickFunnels, played around with it a bit, and fallen in love with your awesome new funnels, consider promoting it to your list or blog for a bit of extra cash (and maybe even a brand new car!). Learn more about their “Dream Car” program here.
Overall: This software is a nice one-stop to create positive outcomes from (and for) visitors to our website. Before we tried ClickFunnels we were putting a lot of stress (i.e. asking a lot of) on our IT and web developer because every time we wanted to start a campaign we asked him to create a funnel using multiple software applications. With this software, it eliminates the need to bog down our web department as ClickFunnels allows one user to create, manage, and monitor a website funnel.
Hello – at first looking at the Imbound plugins for landing pages – call-to-action -and Imbound forms- I thought “what a great system plugin for WordPress. However – after creating a landing page and then tring to utilize the call to action by placing the shortcode in the landing page – it does not show up.These are the most important function of them all! So then I created an Imbound form instead for Email and although it seems to work – I find out later when testing it does not send out any email when tested. I wondered why I did not get any responses – not even one! Not to my notification email or to the one who subscribes. Unfortunately I jumped the gun and advertised the landing page, and now I do not know whether I have gotten any responses or not. I tried to get support earlier on when attempting to use these plugins because the help videos just disappeared after navigating away one time. I cannot find any directions or videos – nor can I get any support response. So it seems to be a good idea gone bad to me. Mistakes and malfunctions can and do happen with a lot of plugins, but the worst thing in the world is not getting any support what-so-ever! So I suppose there is not a lot of “going Premium” with these plugins.
Then you have a thank you page. This shows your appreciation for your customer, while also encouraging a deeper relationship with your business. For example, someone gave you their email on the Leadbox™ in exchange for a free eBook. You can now have a page that thanks them for signing up, gives them the eBook, and encourages them to purchase the associated workbook that enhances their eBook purchase. Watch Hubspot’s tutorial to create a thank you page that nurtures leads.
1. What is the goal? In an ideal world, what would visitors do upon reaching your landing page? Would they buy something? Fill out a form? Sign up for a newsletter? Download an ebook? Toss aside their keyboard, break out a harmonica, and play a sweet blues rift? The first step for any strategy is determining goals. (You have to define conversions before you can track conversions.)
Funnel Hacks System is a training program bundled with a 6-month access to a full ClickFunnels suite. This includes the ClickFunnels platform, Actionetics and Backpack. What sets it apart from other offers is that Funnel Hacks comes not only with the full ClickFunnels suite, but also with training and guides to make the most out of your ClickFunnels experience.
Unfortunately, most people instinctively distrust marketing material. Generally speaking, most marketers tell the story that puts their offer in the best possible light. After all, marketers make money off of telling people their product is great. Maybe your offer is as good as you say it is, but it’s hard to believe someone who gets paid to talk about how awesome their offer is.

MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.

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Clickfunnels: Review, Demo, Pricing and Features: