Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
Here’s an example. To create your prospect experience in the Awareness stage, think about and articulate what you will do or say to your prospects when you first meet them. Then think about how your interaction will make them feel. Consider your prospects and their needs as you’re doing this. Then, document your actions and your prospect’s experience for this stage. Repeat this throughout the entire sales funnel.
A/B testing, or A/B split testing, is a method for testing two versions of a webpage: version "A" and version "B". The goal is to test multiple versions of webpages (e.g., home page vs. product page) or one specific element that changes between variation A and variation B (such as having a lead form on the left hand side or having it placed on the right hand side), FAQ to determine which version is most appealing/effective. This testing method may also be known as A/B/n split testing; the n denoting more than 2 tests being measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method.[11]
Again, that's just my quick tour through ClickFunnels for you. Showed you a couple of things obviously, there's hours and hours and hours of progress that you have whenever you dive in the ClickFunnels. I hope this was helpful. If you have any questions please make a comment or email me, let me know what they are. I'm happy to pull the kimono back, show you around, answer your questions and even help you with strategic marketing advice. If you're still watching this video and you sign up for ClickFunnels with my link, just make sure you click the link below and start a 14 day free trial, then email me, Josh@GroovyMarketing.biz, and I'll make sure that I send you everything that you get with becoming an affiliate under me, which is simply starting your account, and I'll send you six of my highest converting funnels absolutely free, so that you can get going on production and not just architecture.
ClickFunnels limits your access to certain types of pages and funnels based on your account level(ClickFunnels pricing of $97+ gets you all the access), but you get full split testing capabilities. The problem with Leadpages Pricing is that you don't get split testing capabilities at their startup price point. This is not good, nor something you want to miss out on. You have to split test as a marketer or you are flying blind. I explain more in this post on split testing.
Click Funnels has a basic email auto-responder in place. So, let’s say someone signed up for a webinar, it can do email sequences and some cool smart triggering so that if someone leaves early, they’ll get a different email sequence and things like that. If you want to do broadcasts and things like that, however, you will need an auto-responder. Russell recommends AWeber or GetResponse. That’s the only tool you should need on top of Click Funnels.
Setting up your sales funnel is the key to creating powerful prospect experiences. It is important that you map them out ahead of time to ensure your sales process is in alignment with the customer’s journey. A CRM tool like Pipedrive, set up to mirror your sales funnel activities, can then help you manage and stay focused on the most important tasks during each stage in the process.

As you can see, the layout is here on the right hand side, you can see the control panel or the toolbar, and all of these things, obviously, have everything to do with what's on the page here. Once you're on the page you have the settings menu, it's going to be a lot of stuff here. You don't always have to just go through these things one thing at a time, a lot of times these are going to be already preset the way you like them, but the meta tags in the social settings you always want to update. So that, for instance the social image is when you copy and paste a URL into a social media platform like Facebook and that's how picture shows up sometimes. Well, that's where that picture comes from. Then of course, up here where it says 'start here', you can see that that's what's here as well.
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online. People inevitably ask me, "What is Clickfunnels?". So, technically speaking, it is a funnel builder for online businesses who want to get their message and product into the marketplace in the most efficient way possible. Efficient meaning, high conversion rates. Sales funnels built with Clickfunnels do collectively over $1 Billion dollars every year and Clickfunnels has active about 50,000 users. I can confidently say that Clickfunnels can accommodate any industry, any niche, any vertical. Sales funnels can be manipulated and optimized so easily using Clickfunnels giving the end user the best opportunity to make more money online and scale a modern business platform.
You’re going to get Click Funnels for free for 6 months or 12 months as per your subscription. Thus, a year from now, you’re going to get an email that states “What level would you like to be on? Clickfunnels offers two plans i.e. $97/month, and $297/month plan. You simply go ahead and let the support team know what plan makes the most sense for you at that point. You don’t have to make the decision right now. You can just make your mind up at that point. Use funnel hacks to create an insane amount of funnels. In fact, make it a goal to generate as much money as you can this current year, and that way, when the re-bill comes through it won’t even make a difference.
They have already started mentioning big names in the Internet Marketing industry whose landing pages they have published to the marketplace which continue to build and expand LeadPages‘ authority. Some of these names include Ezra Firestone (Smart Marketer), James Schramko (Super Fast Business) and Ryan Deis s(Digital Marketing)….but no Russell Brunson 😛 (by the way, all those guys are killing it as of late, so kudos to them!)
Pros: Clickfunnels helps you build & test Marketing funnels at scale with ease. Its easy to setup & get going with your first marketing funnel. It's features like the autoresponder, A/B testing of landing page variations, is awesome. There is a great community to around it - it helps anybody with a problem & how to solve it. There are courses on using the funnel itself - which makes it probably the best education system for setting up marketing funnels & making them work for your business. There is a set of partners or service provides who can do it all you as well.
Marketing your website is a complex process. As SEO becomes increasingly difficult and Social Media becomes increasingly time-consuming, nothing could be more important than spending time mapping out your very own “Content Marketing Sales Funnel.” In this post, I’ll walk you through the essential steps for building an online sales funnel to help you convert more of your tire-kickers into happy, repeat customers with massive Lifetime Customer Value. And, while I’m at it, I’m going to show you more pictures of funnels than you’ll probably ever see again. 🙂 Let’s get started…
That really depends on what you want to accomplish. If you want a basic site, you could upload a theme, or use your hosting company’s theme builder and get online but that doesn’t mean you’ll get what you want necessarily. WordPress itself is a basic, open-sourced software tool that really does nothing. It will take a bit of know-how and expertise to learn how to use, but if you are above-average tech savvy (or learn things quickly), you can figure out how to get online.
Cons: Certain functions don't always seem to be where they should be. Also, you can make a change to the path of a funnel and it won't take. You don't receive any sort of message to tell you why, it just doesn't work. After putting in a ticket, I learned that you can't have the same path name for two funnels, even if they are under different URLs. Not sure why this is the case.
Cons: Despite the promised functionality, Backpack and Actionetics are highly limited. In 2-3 years, the functionality may be unparalleled, but at the moment the little bugs make it an extremely frustrating process. I can't find a good reason to pay the additional money when there are alternatives like Mailchimp for a far better CRM and other decent affiliate solutions out there.
Also known as click-through landing pages, nurturing visitors directly on your site is a more advanced marketing technique. They’re sort of a combination of lead generation and direct sales landing pages. Their purpose is to warm leads through a sales funnel directly on your site. They keep visitors clicking through and converting as you guide them through your on-site sales path. You don’t necessarily need a personalized, segmented email automation campaign you might implement with lead generation (or a dropped sales cart).
ClickFunnels’ funnel builder allows you to construct a range of bespoke funnels, including opt-in funnels, product launch funnels, sales funnels, membership funnels, auto-webinars, and regular webinar funnels. Perusing a vast selection of page templates, you’ll be able to construct a funnel which meets your personal needs. You can also add elements to your pages according to your desires, with the intuitive user interface of the funnel builder making the whole process incredibly easy, allowing you to drag and drop the elements wherever you please in order to be effective.
You can change the name to your company name or your product name or say 'hi' to your prospect, whatever it is. The rest of the stuff is very useful. The page description and keywords, very useful in SEO, if you are paying attention to SEO, but most people using ClickFunnels aren't overly concerned with SEO because they're driving traffic with either JV, Joint Venture Partners or affiliate partners who have email lists, or they're driving traffic with Google AdWords or Facebook Ads, something like that.
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Are easy to scan at a quick glance. It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast!


For instance, you may be in a local business or you might be trying to do SEO or something like that. I have a local lead generation business where I build local websites for limo services and plastic surgeons and moving companies, garage door repair, you name it, and they act as great websites for those folks as well. So, I can give you a head start, but I wanted to show you kind of an opt-in funnel that I've been building for one of my author clients. She's an author. She's super smart, super successful, but she's always had the majority of her business offline and she's wanted to move her sales funnel online and specifically she wanted to use ClickFunnels. So, she signed up for ClickFunnels under my account, but then she also said, "Hey Josh, I need you to go ahead and help me build this, since this is kind of a must first crack at online distribution and sales."
A sales funnel illustrates your customer’s journey and works by increasing the level of engagement and trust in each interaction with your prospect. It typically contains six stages, starting with awareness and ending with loyal customers. Each stage has more meaningful activities than the last. While not all prospects will reach the end of the funnel, those who do are actively engaged and therefore more serious about buying your product or service.
other hand, does the same thing and much, much more. You can edit the template in any way that you wish; you can move things around with the click of a button, you can do webinars, you can do sales funnels, you can do membership sites. You have a shopping cart and an affiliate platform. Leadpages is like a calculator. It’s awesome in its own way, but in comparison, ClickFunnels is more like an iPhone.
Bottom line, there’s a few things I’d like to highlight for the pages available. ClickFunnels only lets you access certain pages and funnels based on your account level ($97+ gets you all the access) where LeadPages lets you access everything from $37. Having said that, as seen in the pricing table, split tests are not included in a LeadPages basic plan.

This page also happens to be their home page, so there are options for “Download,” “Sign Up” and “Log In” in the header (and that’s ignoring all of the clickable elements in the footer!). All of these options make it hard to know exactly what you are supposed to do on this page. In fact, if you scroll below the fold, you may not even be sure what you’re signing up for.
Russell Brunson, the founder of Clickfunnels & DotcomSecrets, is the creator of Funnel Hacks System. The Funnel Hacks is a video training program, under which you'll learn that how to run a successful business online using ClickFunnels. It’s a step-by-step training from Russell Brunson that how he reverse-engineered, his competitor's sales funnel, and become successful online.
Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning. 

ClickFunnels integrates with Stripe, Paypal, and other types of payment processors, making it extremely easy to integrate if you take payments online for your services. It also allows for custom code to be inserted pretty much anywhere in a given page, which allows for you to truly customize your landing page, and even provide other checkout options like PayPal for your customers. You can also provide different price points and pricing options for your customers, built right into the landing pages.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.  
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Clickfunnels: Review, Demo, Pricing and Features: