In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.
Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?
One important warning: Let’s not forget that you are in business. And as a business owner you have something of value to offer your customers in exchange for their cash. That’s a fair and equitable relationship. So please don’t take my nurturing metaphor too far here. Your goal isn’t simply to placate your list — your goal is to build a profitable business that provides VALUE in exchange for VALUE.
So What Is The Funnel Hacks System & Masterclass? The Funnel Hacks System is a training program which included 6-month access to ClickFunnels full suite, allowing you to harness the power of modern marketing to its fullest. The Funnel Hacks system gives you access to a bundle of tools, including the ClickFunnels platform in its entirety, as well as Actionetics and Backpack, two compelling tools. The unique thing about Funnel Hacks, however, is that it comes with guides and training sessions which teach you how to use funnels effectively and how to take advantage of ClickFunnels’ innate power.
“Moving on, the lack of proof. There is only 1 split-test. The rest is where they’ve been featured in, a way too quick explanation of their experience, and 2 testimonials. Long story short, they need more significant results-related proof, which includes split-tests/case studies, but also how “real” number of people saving time, being more productive…etc.
Of course, some of you are makers and originators and you really want to build your own thing and that's totally fine. I would just say, make sure you adhere to direct response principles and philosophies when it comes to creating your funnels, that is something that's super easy, but the best way, as Russell Bronson of ClickFunnels, he's the founder of ClickFunnels and DotComSecrets. He's a big proponent of what we call funnel hacking. Funnel hacking is something also that I've written about on my blog. As a matter of fact, I'm hoping this link works. Yeah. GroovyMarketing.biz/funnelhacking. I've created a funnel hacking playbook.
The full Etison suite allows you to set up an unlimited number of funnels, meaning that the marketing possibilities are endless. Similarly, you are also able to host an unlimited number of users in your membership funnel, which is very useful. You can also set up an unlimited number of pages per funnel, giving you unparalleled control and power. Put simply, the Etison suite gives you limitless power and access with regards to marketing funnels.
LeadPages is *not* the same thing as your email marketing software, such as Mailchimp, ConvertKit, or Infusionsoft. LeadPages helps you get more subscribers, but does not allow you to send regular emails to your list. So, LeadPages can be used to grow your email list and then you can use another service to communicate with that list. Make sense? In that case, why would someone want to use LeadPages? Because they offer tons of templates to help you make high-converting landing pages and allow you to easily send content upgrades.
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Depending on your business and industry, you could have 1,000 prospects at the top of your funnel. However, towards the end of your funnel, you may have 25 prospects. While these 25 prospects are more likely to convert than the ones at the top of the sales funnel, at the very end, there may only be five customers who’ve made a purchase and only two that are repeat customers.
The first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive and feels less like a chore. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.
That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.
Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?
Cons: The biggest issue for me is that all the work that is done on the Clickfunnels platform is at risk if they ever change their terms of service. I'm not saying that they ever would, but if company is ever sold, I could see a new owner possibly changing the fee structure or something like that. I've been stung before, so I believe this is a con compared to having your funnels in Wordpress. The other main con is the pricing. It's not cheap compared to similar functionality on Wordpress using a good quality theme.
“There’s more bad than good about this page unfortunately. As soon as you load it, you have a clear headline, which leads into a clear description, and a call to action. Great. However, the video lacks subtitles, and there’s no way to see how long it is. It’s not a particularly exciting and engaging video, it doesn’t tell me too much about what I’ll get, it’s more about them.
Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
Interesting programme and a very thorough review. I will be honest I used to drink the Russell Brunson kool-aid, when he first released the Clickfunnels Bootcamp I signed up straight away, I mean who doesn’t want to retire in 100 days? That should have been my first clue, I already told myself that I wouldn’t fall into a get rich quick schemes again but Russell was different,he came with a stellar reputation, surely he wouldn’t use deceptive marketing tactics? Wrong,the actual Bootcamp is good but the advertising for it really rubs me the wrong way know. I suppose what I am trying to say is that I reckon Funnel hacks is probably a good programme, but $997 to learn how to build sales funnels? and even then you are limited to only Clickfunnels and not something like WordPress which is flexible and used widely, even if had the budget, this is a programme I would take a pass on.
But with ClickFunnels I’ve submitted 3 tickets with at least a combined 800 words of suggestions and bugs and each time was responded back in 12 hours with a name behind the computer who I can actually reach out to. They also went above and beyond telling me xxx programmer and xxx designer are working on the issue and other users have faced the same ones.
Unbounce is flush with features, highly customizable and offers an easy-to-use interface for both page design and testing (something we’ll get into in a minute). Even if you are just learning to use their interface, Unbounce comes equipped with a variety of built-in templates (and you can buy more from ThemeForest), making it easy to put a decent page together and start testing.
The Funnel Hacks system is ideal for entrepreneurs who are interested in marketing their products and services via the ClickFunnels system, as well as for businesses who are interested in using ClickFunnels but lack the basic training or knowledge required to use it. If you would like full access to the ClickFunnels suite, then Funnel Hacks can also be a great means of receiving it too. In addition, if you’re thinking about using systems such as Actionetrics, Backpack, and ClickFunnels, but you’re unsure about signing up for them full-time, Funnel Hacks is a great way to receive limited-time access to these tools (along with training sessions) which can help you decide whether you’re ready to commit to the full version or not.
Being a few years beyond the Millennial generation, I was in need of a conversation with a Clickfunnels representative to answer my questions. A rep immediately emailed back some link that were in no way helpful. I emailed back to again request a conversation. A rep called Nicholas replied that they are not allowed to talk on the phone. Pathetic. Cutomer service is a zero.
Significant improvements can be seen through testing different copy text, form layouts, landing page images and background colours. However, not all elements produce the same improvements in conversions, and by looking at the results from different tests, it is possible to identify the elements that consistently tend to produce the greatest increase in conversions.
It's crucial to follow-up with leads while they are warm, but it's not always easy because of all the manual steps it takes. This integration automates those steps for you. When new Leadpages forms are submitted, Lead Connect automatically calls your sales team and the first person to accept the call is connected with the person who filled out the form.
By now, your customers trust you (as they should!). They’ve received all the benefits from the top of the funnel (the freebie they registered for on your website), and the middle of the funnel (be it emails with great content from you or otherwise), and they have some sense of who you are as a person. This is where you ask for the sale (hello, bottom of your funnel!). You want to continue to engage, of course, but you also want to offer something of even more value to your customers.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.