In particular, if someone makes it through to the end of your landing page, you have a final opportunity to convince them to convert (incidentally, this is a good place for another CTA). With your closing argument/reinforcing statement, you should summarize everything you covered in the rest of your landing page and then throw in any additional selling points you think might seal the deal.
Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?

Are you interested in a funnel that’s currently making $17,947 per day? Not per month, that’s per day! If we told you that you could ethically “knock off” this funnel in less than 10 minutes, I bet you’d be interested right? Well, you can do just that! Here we’re going to show you how this funnel works, giving you a tour of the various pages and showing you why they are so effective at generating revenue and retaining leads.
Of course, I shouldn’t be editing the live version of the site. But, editing an off-line version and making the switchover is something I find tricky. My strategy when something like this happened was twofold. First, I would post on WordPress forums asking for help. And while I awaited an answer from the community, I would begin a painful trial and error process.
I know a lot of advanced internet marketers have teams of VA’s who handle their pages and set ups (as do I), so you want to make sure that they know what they’re doing. Most (good/smart) VAs will be able to learn LeadPages pretty quickly as it’s been around for a while, but just make sure you have them learn how to use ClickFunnels effectively because the worst thing is spending money on the new software only to have realized nothings been happening the entire time!
Pros: Easy drag and drop platform. One of the best things about CF is that you can share a template to another user. We have benefitted greatly from having funnels shared to us by other users so that we didn't have to build it from the ground up - change it to our look and feel, but the funnel itself is already in place. Also, their tech support is out of this world. Incredibly helpful for any question!! If they can't provide a link to already-created-FAQ help, they make a simple video from inside your own account and SHOW you how to do what you are trying to get help with. Highly recommend CF. You can get a free 14-day trial here: https://webclass.clickfunnels.com/signupnow/?cf_affiliate_id=1228584&affiliate_id=1228584&aff_sub=dashboard&aff_sub2=fhauto

Affiliate Disclaimer: I hope you enjoyed this LeadPages review. Please note that any links inside this article may be affiliate links to LeadPages. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, thanks! Any money we make keeps this site running and allows us to keep producing high-quality reviews.


If you do an interview or guest post, you can send people directly to your landing page. It doesn’t help you as much to send people to your blog or website’s homepage. People sent directly to your homepage have too many options, may not find what they’re interested in, and more often than not, will leave. So, if you’re doing a podcast interview or guest post, it would be better to send people to a landing page where they can opt-in. Once you have someone’s email address, you’re able to communicate and build a relationship with them. It’s much different than if they simply visited your blog once, two weeks ago. You catch my drift?

“On my first pass, I actually missed the logos near the top. Then going back, I didn’t actually know why the logos were there – social proof works when connected, so I’d add a title like ‘As featured on’ or whatever is relevant.Also consider using the brand colors – believe it or not the mind connects the color before the form – so seeing the McDonalds arches, the yellow hits your retained memory faster than the shape…

This means that you can recognize a LeadPage (Landing Page) from a mile away and when people (the normal non-internet marketers) start noticing the similarity between all these page designs it’ll be more obvious that people are trying to squeeze a lead out of them. Having said that, I’m confident the crew at LeadPages will be smart enough to adapt and start churning out more high-quality pages more often to give their users more variety.
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
I am currently using LeadPages and was thinking of moving to Clickfunnels after my 14 day trial (depending on how it goes). It gets a bit annoying doing the integrations sometimes, especially that you have to always remember to connect the flow for things to work. That’s why so far I really appreciate the all-in-one feature that ClickFunnels have. I am also planning to sell my own products in the nearest future and really appreciate you letting us know about how to save $$$ by using ‘Funnel Hacks’

You can expect this post to be updated quite regularly as I am really excited to see where this goes. Like I mentioned earlier, I’ll endeavour to keep this post updated as much as possible as new features and changes come up for both companies. I think the internet marketing space will be changing a fair bit in the coming 12-24 months as more people start new online platforms like these to compete for a slice of the pie. *(Also a note, that I am using affiliate links within this post, so if you do want to go purchase either of these two powerhouses, clicking a link will pass me off a little commission!)*

The habit of doing something to further your goals every day, no matter how small, creates a much larger impact than a massive spurt of movement in a handful of days. The problem with doing it in spurts once in a while is once your done working on it for say 5-6 hours you might be spent. So when you go back the next day to work some more, your remember how tired you were yesterday. Then it starts to become overwhelming and you start to work less and less. You want to stay excited about your business this is going to be your empire.
Testing can be conducted sequentially or in parallel. In sequential testing, often the easiest to implement, the various versions of the webpages are made available online for a specified time period. In parallel (split) testing, both versions are made available, and the traffic is divided between the two. The results of sequential split testing can be skewed by differing time periods and traffic patterns in which the different tests are run.
Total-experience testing, or experience testing, is a type of experiment-based testing in which the entire website experience of the visitor is examined using technical capabilities of the website platform (e.g., ATG, Blue Martini Software, etc.). Rather than creating multiple websites, total-experience testing uses the website platform to create several persistent experiences, and monitors which one is preferred by the customers.[citation needed]
However, as simple as this definition is, when we talk about “landing pages” in online marketing, we usually mean a page that is specifically designed to receive and convert traffic from an online marketing campaign. Using this alternate definition, a home page wouldn’t qualify as a “landing page“—it isn’t designed to convert traffic from a specific marketing campaign.
Chris, thank you so very much for that. I am new to all of this and feel so overwhelmed in trying to figure out what system to use and how to put it all together. I have written 3 ebooks and have a course to go with one. One is a free give-away. I didn’t know where to start, but wanted to just do the free give-away in exchange for the emails. Later on, I thought I’d offer the course that goes with that book. What do you recommend? Do you think I should just stick with Leadpages and collect the emails and then when I’m ready to offer the course, use ClickFunnels? Can the names collected in LeadPages be integrated into ClickFunnels? I’m still trying to work this all out. Thanks for any help/guidance you can give.

Quite literally ClickFunnels is going to organize and arrange the two pages, the only two pages you need to build a massive email list, and they're going to show them to you right here. And they've got all these templates that you can choose from. As you can see over here, the final steps is quite literally the chronological or the stage-by-stage steps that your funnel will need to appear in and then you have these templates over here on the side that you can choose from at any given moment, that are really great. And they will sort them in converting order.


Quite literally ClickFunnels is going to organize and arrange the two pages, the only two pages you need to build a massive email list, and they're going to show them to you right here. And they've got all these templates that you can choose from. As you can see over here, the final steps is quite literally the chronological or the stage-by-stage steps that your funnel will need to appear in and then you have these templates over here on the side that you can choose from at any given moment, that are really great. And they will sort them in converting order.
At the top of the funnel, no one knows who you are — sure, maybe your mom and a few potential customers know you, but the point of this stage is to get your name out there. You want to create buzz around your product or simply credibility around your brand. This is where you want to spend some time thinking about your personal brand. I’ve helped countless entrepreneurs go from bland to brand on the Internet, and let me tell you, it’s a game of followers, social media influence, and massive online publishing (be it articles like this one and otherwise). Some have even brought on our publicist as a way to get TV placements.

However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking. But it’s helpful to have a specific number to compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landing page, or some other number, based on your own goals.
Pros: Clickfunnels helps you build & test Marketing funnels at scale with ease. Its easy to setup & get going with your first marketing funnel. It's features like the autoresponder, A/B testing of landing page variations, is awesome. There is a great community to around it - it helps anybody with a problem & how to solve it. There are courses on using the funnel itself - which makes it probably the best education system for setting up marketing funnels & making them work for your business. There is a set of partners or service provides who can do it all you as well.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages. 
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