That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.

Open-ended experimentation. This approach is similar to closed-ended experimentation except that more variations will be added for testing and experimentation will not stop when a winner is found. This method is used by large corporation to dynamically improve their conversion rates and improve user experience. Landing page can also be adjusted dynamically as the experiment results change to further enhance user experience.

You can expect this post to be updated quite regularly as I am really excited to see where this goes. Like I mentioned earlier, I’ll endeavour to keep this post updated as much as possible as new features and changes come up for both companies. I think the internet marketing space will be changing a fair bit in the coming 12-24 months as more people start new online platforms like these to compete for a slice of the pie. *(Also a note, that I am using affiliate links within this post, so if you do want to go purchase either of these two powerhouses, clicking a link will pass me off a little commission!)*
We can’t stress this enough—the biggest challenge for a sales rep is to be able to identify qualified sales leads. Experienced sales reps probably know how to qualify their leads over time, and therefore effectively work on the right opportunities. But for the rest of them, this is still a burning issue. The struggle to pick out qualified leads in the funnel forces sales reps to chase them all. The result—getting nowhere.
Cons: The advance funnels are not easy & make you work to understand the concept & how to implement it for your business. So you will have to spend quite some time to understand how to make advanced funnels work for you. Seems archaic with its interface & editor while compared to other competitors. A limited number of templates is a handicap at times. Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.
This post is all about how to make money using affiliate marketing websites. I get questions all the time through my blog, my email list, my fan page...about affiliate marketing. I just wanted to share a quick story with you and also just walk you through the recipe of what it takes to have a six-figure affiliate marketing business because it's not as hard or as complicated as it may seem in your online research.
Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?
Total-experience testing, or experience testing, is a type of experiment-based testing in which the entire website experience of the visitor is examined using technical capabilities of the website platform (e.g., ATG, Blue Martini Software, etc.). Rather than creating multiple websites, total-experience testing uses the website platform to create several persistent experiences, and monitors which one is preferred by the customers.[citation needed]
The final stage is closing the opportunity in your pipeline. Your prospect either turns into a customer or simply leaves the pipeline as a lost opportunity. If the deal is won, you move the deal to the won stage in the pipeline and begin onboarding your new customer. Some deals may slip through the cracks for reasons that are beyond the control of your sales techniques, like budget constraints. It is important to keep a record of your lost deals too so you can track the reasons why you lost them, and nurture those prospects in the future to win back their business and relationship.
Actionetics is ClickFunnels’ email automation software, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels following certain internal/external triggers.
I'm going to show you some examples of just really kind of the fire power that ClickFunnels brings to the table. What you're seeing here is literally the inside of my ClickFunnels account and just real fast, I want to just scroll down and let you see the kind of activity that I create inside my ClickFunnels account. These are all active or semi-active funnels that I use on a weekly basis for my business. You might be wondering, "Well, Josh, what do you do for business?" And I do a few things. I have a few streams of revenue, if you will, businesses. One would be SalesFunnelMadness.com, which is right here. I talk about ClickFunnels, I talk about building sales funnels and I help people build their sales funnels.
They have already started mentioning big names in the Internet Marketing industry whose landing pages they have published to the marketplace which continue to build and expand LeadPages‘ authority. Some of these names include Ezra Firestone (Smart Marketer), James Schramko (Super Fast Business) and Ryan Deis s(Digital Marketing)….but no Russell Brunson 😛 (by the way, all those guys are killing it as of late, so kudos to them!)
Landing pages, on the other hand, are perfectly suited to content that’s shorter. They also have the advantage of only having to load once, which can be a big consideration for companies targeting people in rural areas or developing nations, where bandwidth and connection speeds could be an issue. The downside to landing pages is that they can get overwhelming with a lot of content, and can come across as spammy if not well-designed.
The Etison Suite features are same as basic plus: One time payments, Manage email lists, Subscripition plans, Send broadcast emails, Social contact profiles, Track opens and clicks, Lead scoring, Auto responder series, Action funnels, Location based emails, Social media based emails, Flexible & advance segmentation, Action scores, Visual email builder, Complete customization, Billing integrations.

CRM software like Pipedrive has automation tools, activity reminders, and activity schedulers that help you plan and execute activities that coincide with the stages of your sales funnel. Pipedrive also makes it easier to implement your sales funnel by showcasing upcoming and overdue activities, which keeps you focused on the activities throughout the entire sales process that matter.
With ClickFunnels, users are treated to a a variety of pre-built sales funnels and all they have to do is choose the one that matches their business requirements. Selling a subscription and peddling an e-book may be similar in terms of them trying to make a sale, but they need to be handled differently. ClickFunnels saves you the time and effort to start organizing your sales funnels from scratch and speeds up your sales funnel setup.
ClickFunnels limits your access to certain types of pages and funnels based on your account level(ClickFunnels pricing of $97+ gets you all the access), but you get full split testing capabilities. The problem with Leadpages Pricing is that you don't get split testing capabilities at their startup price point. This is not good, nor something you want to miss out on. You have to split test as a marketer or you are flying blind. I explain more in this post on split testing.

Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
Pros: Funnels involve many moving parts, pages, and pieces. Having designed these for years myself, I expected Clickfunnels to be another newbie tool, but it's so so much more. You can easily set up funnels for specific markets, tying them together and tracking in a way that's visual (not Kanban, but close) and easy to understand. Instead of complex interfaces, you have an easy step by step way to get things going quickly. As an experienced user, I was impressed by the value this delivers for people regardless of skill set. There's so many smart elements - for example, preview your page and it shows you the version regardless of cache, so you're not stuck emptying your browser. Few years ago this would have cost you thousands to set up individually, and left you needing tech assistance. Clickfunnels eliminates that and makes it so even a beginner can use this tool.
Once you have selected your funnel, you need to have a template. With ClickFunnels, you are treated to a variety of templates and all of them are tested and proven to work. With a throng of proven and tested templates at your disposal, ClickFunnels accelerates your A/B testing phase because you don’t have to weed out templates that are not performing.
Priority Email Support (Value: Priceless): Under this offer, I'll provide top-notch tech support. My support is typically faster than official support, so if you get stuck (and you will), I am here for you. Also, If you ever feel overwhelmed or have questions you can’t find the answers to, I’m just a quick message away. You get access to my personal email address with a guaranteed response to any questions you have (invaluable).
I just wanted to make that clear so that's all out in front and on the table. I'll get to that in a minute, but first I wanted to add some value and show you around ClickFunnels, but specifically a lot of people ask me, "Hey Josh, is this solution really worth it?" My question really back is, "How much do you really have to lose?" First of all, they offer a 14 day trial, plus, even if you paid for one or two months, the $97 a month plan, which is their StartUp Plan here, and it's plenty for those of you who are just now building sales funnels or you maybe you have a lead pages or optimized press or Instapage and you just want a little bit more horse power, ClickFunnels is the way to go.
The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.
Unfortunately, even if you use the right landing page tool and follow every landing page best practice, there’s no guarantee that your landing pages will work the way you want. People are hard to predict and—even if you think you have a great feel for your target audience—it can be hard to predict what sort of landing page design will deliver the results you need.

This doesn’t necessarily mean that your visitors won’t scroll down the page to read more information. But hopefully, at least some percentage of your visitors will be ready to buy as soon as they arrive on your landing page, either because the email or link that brought them there already persuaded them, or because it’s not their first time visiting the page. Putting a call to action right near the top of the page just makes things easier on these visitors.
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By now, your customers trust you (as they should!). They’ve received all the benefits from the top of the funnel (the freebie they registered for on your website), and the middle of the funnel (be it emails with great content from you or otherwise), and they have some sense of who you are as a person. This is where you ask for the sale (hello, bottom of your funnel!). You want to continue to engage, of course, but you also want to offer something of even more value to your customers.
You gain the prospects interest through an email sequence. You begin to relate stories to them that tie into who you are and how you've arrived to this point in your life. Brunson, in his book, Expert Secrets, calls this the Attractive Character. Are you the reluctant hero whose journey happened almost by mistake, but you feel like you owe it to yourself and the world to convey something of great value?

That small PDF symbol over the feature image helps set expectations for what format the download will be in. The arrow in front of the subheadline helps further direct your attention to important copy they want visitors to read. Like IMPACT, they also have an auto-checked box to subscribe to their newsletter on their form -- which, if turned into an opt-in check box, is a great way to increase subscribers. All of these small, seemingly insignificant details help bring together a solid, admirable landing page design.

1. What is the goal? In an ideal world, what would visitors do upon reaching your landing page? Would they buy something? Fill out a form? Sign up for a newsletter? Download an ebook? Toss aside their keyboard, break out a harmonica, and play a sweet blues rift? The first step for any strategy is determining goals. (You have to define conversions before you can track conversions.)


However, if you're a beginner it's still the way to go because they have drag and drop one click solutions for anybody that is not tech savvy or doesn't know code, that's why ClickFunnels exist. I am personally a customer of the Etison Suite, so if you're an advanced affiliate marketer or direct response marketer, you have an email list that's pretty substantial, you've done online business before or even offline business, local businesses, real estate agents, dentists, lawyers, authors, you name it, Etison Suite or the StartUp Plan is a great option for you if you're wanting to enhance your marketing funnel and your sales funnel conversions online.
The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
Cons: There are some bugs in the software which can make the process of building out a page a bit annoying. For our use case uploading images can be bugged at times, and the membership site part of the process was a bit confusing with saving and naming pages and urls, but overall this is a great tool that does what we needed in empowering our team to do more without needing to learn the nuances of html and css.
On functionality, it was a dead heat. I sent an equal amount of paid traffic to each funnel and they both produced many leads. Not an equal amount of leads. But, there are so many variables at play that I cannot say the software was the deciding factor. In the end, this was a fun experiment that fixed my funnel problem and I learned a lot in the process.
Trulia did something very similar to Bills.com with their landing page. It starts with a simple form asking for "an address" (which sounds less creepy than "your address," although that's what they mean). Below this simple form field is a bright orange button that contrasts well with the hero image behind the form, and emphasizes that the estimate will be personalized to your home.
Cons: I've tried out the product after being slammed with 3-4 emails per day. Funny thing is I did a 14-day trial and was already planning on sticking around, not sure why I needed to get so many emails every day that was a bit annoying. After I upgraded I realized that all the best funnels were additional fees, and also the email automation was additional fees as well. The cost insist cheap for this software. I see some value if you really are focused on your business, this is not for a passive user as the fees add up quickly.
To use with social media advertising. If you’re using Facebook ads, then one of the best things you can do is send viewers to a landing page, rather than to a blog post, or worst of all, a straight up sales page. Sending them to a landing page means that they only have ONE choice: to subscribe or leave. There are no other distractions to keep them from opting in, so if they like your offer, they’ll subscribe. If you are selling something, then you can then put them in an email sequence to pitch your product to them. See how that works?

Cons: The only con that I can come up with for this product is that it is on the expensive side of things. If you are truly looking to build your empire, than this is the tool for you. If you are looking to play around with a tool and not use it on an every day platform, then I would stay away. You get your bang for your buck if you use this software.
Take it one step further and break your marketing improvements down into stages. Perhaps your first stage of improvements is to enhance the conversion path on your website by offering a free eBook or free consultation to your site visitors. Once you feel confident that you can capture lead information, you might be ready to invest in additional marketing efforts to attract new visitors to your site.
The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion. 
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Clickfunnels: Review, Demo, Pricing and Features: