Are easy to scan at a quick glance. It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast!
The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
Most likely it’s an issue with the customers not knowing what to do or what to expect. Also, it could be that your leads just don’t know what the offer is. The other possibility is that your bridge page is not per positioning the offer correctly. Again, if sales is the problem you have to look at what you are promising before you send them to the sales page.
Easily build stunning opt-in campaigns that capture leads, convert customers, and integrate across all your favorite digital marketing tools: from Facebook ads to ecommerce. When you connect Drip and Leadpages together, you'll be able to send all your leads directly to your Drip account and trigger email campaigns and workflows. Not only do you have a great new way to capture hot leads, you'll stay engaged with your leads through email to keep them informed and ready to jump at your latest offer.
There’s a better solution: Build out an automated email follow-up campaign that speaks directly to this objection. Any time you encounter this problem, you can send that prospect information that seems designed just for them. A multi-month educational campaign may reduce their content anxiety and nurture them toward a sale. Yes, it’s work up front, but once finished, this campaign will work for you always.
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