One important warning: Let’s not forget that you are in business. And as a business owner you have something of value to offer your customers in exchange for their cash. That’s a fair and equitable relationship. So please don’t take my nurturing metaphor too far here. Your goal isn’t simply to placate your list — your goal is to build a profitable business that provides VALUE in exchange for VALUE.
As a software engineer myself, I can tell you that building funnels from an application standpoint takes massive amounts of work. There's a great deal of coding and integration that's required here. From email systems to landing page implementations to credit card processing APIs, and everything in between, so many platforms need to "talk," that it takes the bar too high for the average marketer.
This was very informative. Thank you. I actually own an insurance business which specifically focuses on health insurance. Normally, we generate our leads from referrals and lead generation companies but it seems like we are making these lead generation companies rich for what often turns out to be poor quality leads. Do you know of instances where click funnels and lead pages have been used for marketing and selling insurance products? It seems that based on what I am reading it’s really geared more towards a tangible product or service. What are your thoughts? Thank you again!
Hi Terence, first off I would like to say that an interesting and thorough review. The fact that you go into so much detail about Funnel hacks, both the pro’s and the con’s really makes me believe in it and you. It sounds like something I will definitely consider as soon as I get my own product to sell (which I am still working on at the minute). And if it works then it’s worth every penny I say.
The messaging on the page reinforces the reason for their click, reducing or removing confusion and therefore increasing conversion rates. This improves overall user experience and reduces the bounce rate (individuals leaving the site without converting or navigating to another portion of the site) for the page. Good message matching can increase conversion by up to 50% in many cases.
Unfortunately, most people instinctively distrust marketing material. Generally speaking, most marketers tell the story that puts their offer in the best possible light. After all, marketers make money off of telling people their product is great. Maybe your offer is as good as you say it is, but it’s hard to believe someone who gets paid to talk about how awesome their offer is.
I admit it, I was late to the game…not just on understanding what a sales funnel is in the marketing world, but with getting into Clickfunnels and learning to build my own. You see, Clickfunnels is a majikal marketing platform that truly makes it easy to sell anything. A physical product, yourself, a digital product, a health supplement, a webinar, an online course…pretty much anything. It’s first and foremost a sales funnel builder, and it’s an alternative to building your own landing pages within something like Wordpress, and having to mess around with endless plugins.
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What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
Inside of each of these you can quite literally edit everything. I can double click here, I can bold, I can unbold, all that good stuff. You can open the gearshift or the gear mechanism icon and over here you can do all your editing, you can choose fonts, you can choose sizes, spacing. You can do everything. The flexibility offered by ClickFunnels is unmatched. Then you can hit preview and then in your preview screen you can see your live page. You'll know, if you do sign up for ClickFunnels under my affiliate link, this is my email address for unlimited support and also that's how you can access the bonuses that are provide, just by simply emailing me and saying, "Hey buddy, give me the bonuses you promised me." And then I will email those back to you. I've got a special members area that, again, I've built inside of ClickFunnels because you can build membership funnels, membership platforms, inside of ClickFunnels. It's really awesome and very powerful as well.
Unbounce also features a powerful mobile optimization design platform, which is becoming increasingly important in today’s mobile-centered world. Furthermore, it integrates with most customer relationship management (CRM) platforms like Salesforce (and you really should be using a CRM) as well as Google Analytics, Zoho, Campaign Monitor and 60+ other 3rd party apps, allowing you to track your landing page results and leads in a variety of ways.
I'm not sure how the algorithm works (or if there's one at all), but while I was filling it out, I had some anxiety about not qualifying. Once I found out I did, I was excited to fill out the form, which I'm sure most people who are in debt and using this tool are. By making this offer seem more exclusive before the form appeared on the landing page, I'd bet that Bills.com increased conversions pretty significantly.
Special Clickfunnels discount pricing is only available on your first invoice. After that, you have to pay regular Clickfunnels subscription charges i.e. $297/month for Clickfunnels Etison Suite or $97/month for Clickfunnels Startup Plan. However, the customer has the option to buy Funnel Hacks subscription for the maximum duration of 12 months through Paypal to get the maximum benefit from the deal.
Putting the science of funnel hacking into practice is akin to deconstructing a garment or your favorite dish. By looking at something, pulling it apart and looking at the separate pieces or ingredients that make up the end product, you then learn how to build it yourself. Once your funnel hacking is on point, don't be surprised when you become the master who's being funnel hacked.
For example, at the beginning of the sales funnel, prospect interaction is low and the number of prospects is high. This is the awareness stage where you do advertising or another form of low-cost, low-touch, broad outreach. The next stages have fewer people in them and require activities that take more time and attention. This is where you’d send emails, make phone calls, or invite qualified interested prospects to a webinar to learn more about your offerings.
Corporations and businesses are all looking for organic growth, to increase market share, effectively deal with low price competitors, increase closing averages, and retain top talent (SAP study shows that cost of losing your top sales person is 700K). The key is to do all this within a process that can be repeated and held accountable from the any position of the sales organization. The Sales Funnel can help you achieve these goals. Click here to learn more…
Generally speaking, the more competitive your industry, the more effective and customized your landing page needs to be. You have to set yourself apart from the competition and a template usually won’t cut it. If you know you need a focused, conversion-optimized page to make your online marketing profitable, Instapage probably isn’t your best option.
This is a very important part in measuring conversion and will play a big role in how widespread the templates are used so they don’t become saturated. Personally, one of the only drawbacks (if you could even call it a drawback) to LeadPages is that they were so good, that now most well known (and even novice) internet marketers are using the platform for Facebook Ads left right and center.
Now that leads can be organized and scored in your CRM, the next step for sales reps will be to reach out to the priority leads over phone or email. Tracking conversations—when was the last email or phone conversation, what did you speak, did they read your email—is an advantageous feature to know how to strategically plan your next course of action.
Thanks Matt, yes that’s right. Regarding leads it’s both really! I certainly want to generate more of the right niche/ quality prospects. In short there are 2 distinctly areas; general enquiries which I have a good process for ( but could be improved) the biggest challenge is taking colder leads through the funnel. The sales process can sometimes be quite long, so whilst a well placed offer can work to get someone over line. It’s not very strong for those who are researching etc, hence I need advice about funnel building for regular front of mind contact plus education and industry authority. Does that make sense? Thanks Pete