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When it comes to Backpack, you are not short of useful marketing features either! Backpack is a native application that you can use it for managing affiliate marketing processes. The backpack allows you to seamlessly integrate affiliate programs into sales funnels, giving you enhanced power and information. With Backpack, you can effectively view your affiliate progress, see your affiliate profile, assess your due payments, set up commission plans and tiers, and manage your affiliate funnels.
Now that you completely understand what a landing page is, you’re ready to make use of a landing page tool to build your own. You can also see how they’re becoming an essential tool for just about any business’ online marketing success. They’re created directly on your own website. You can gain sales, generate leads and nurture your prospects through one landing page campaign.
Landing pages, on the other hand, are perfectly suited to content that’s shorter. They also have the advantage of only having to load once, which can be a big consideration for companies targeting people in rural areas or developing nations, where bandwidth and connection speeds could be an issue. The downside to landing pages is that they can get overwhelming with a lot of content, and can come across as spammy if not well-designed.
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
The only problem is, most businesses don’t know how to talk about themselves or what they are selling in ways that matter to their potential customers. Why? Well, all businesses struggle with egocentrism. After all, you spend all day, every day thinking about and improving your product or offer. It’s natural to want to talk about all the special things that make your business unique!
Einstein himself has long been quoted in defining insanity as doing the same thing over and over and expecting different results. The essence of funnel hacking is not a search for different results, but rather a hunt for successful models to learn from, implement in a similar fashion, and ultimately achieve the same (or better) results. This how-to guide will help you get started.
ClickFunnels has more SEO options than one might expect from a landing page builder. Since I am using this for paid advertising campaigns, I did not expect much in the way of SEO features. I was surprised to find that I could at least edit SEO metadata. But, it is still limiting compared to what I could achieve on WordPress. The Yoast SEO plug-in provides a more comprehensive toolset, and with some SEO know-how, you can achieve a lot of best practices using Yoast.
As you can see, the pros definitely outweigh the cons. Some of the cons are pretty nitpicky, including the URLs being messy, but that’s more of a personal preference than anything. I know there are lots of other landing page builders that people will use, including Thrive Architect by Thrive Themes. For me, I’ve found the funnel step integration to be some of the easiest funnel software to design though.
Let’s say at the top of the funnel you included a place to sign up for a newsletter (and that included a free guide or audio from you when the register) but now weeks have passed and you haven’t sent a single newsletter. Well, friends, you’re dropping the ball. The middle of the funnel is where your customers latch on and get comfortable with you—so don’t let them go! This is where they should understand who you are and why they should invest their time in you.
A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer. Sales funnels have been around much longer than web marketing, but the online world is the best thing to ever happen to sales funnels because websites and email marketing make sales funnels easier to build.
If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.