Cons: The advance funnels are not easy & make you work to understand the concept & how to implement it for your business. So you will have to spend quite some time to understand how to make advanced funnels work for you. Seems archaic with its interface & editor while compared to other competitors. A limited number of templates is a handicap at times. Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.
Thanks Matt, the client attraction stage is the big thing. With relatively low client numbers I’m able nurture and provide relevant & specific information. I look arrange phone or in person meetings. So attracting clients who can identify with a specific or range of personal (to them) challenges which I’m able to demonstrate I can solve is perhaps the primary focus for me at the prospect acquisition point. I hope that makes sense:)
The full Etison suite allows you to set up an unlimited number of funnels, the marketing possibilities are endless. Similarly, you are also able to host an infinite number of users in your membership funnel, which is very useful. You can also set up an infinite number of pages per funnel, giving you unparalleled control and power. Put simply; the Etison suite gives you limitless power and access with regards to marketing funnels.
Cons: I'm on the Etison Suite because I like the simplicity of using Actionetics as my email client. Yes, it is an expensive cost each month but the platform and process was created by one of the best marketers and online salespersons out there. It's ably supported by a great community of entrepreneurs all using (or trying to use) the software to get their business to the next level.
The sales process is not a straight line. This is why converting a lead to customer often takes its own course, and varies with business. Whether B2B or B2C sales, it’s important for sales reps to understand and visualize a lead’s journey; otherwise, they’re shooting in the dark. This is done by a series of steps which develops into what’s called the sales funnel—a concept that finds its way back to the 1890s.
A sales funnel illustrates your customer’s journey and works by increasing the level of engagement and trust in each interaction with your prospect. It typically contains six stages, starting with awareness and ending with loyal customers. Each stage has more meaningful activities than the last. While not all prospects will reach the end of the funnel, those who do are actively engaged and therefore more serious about buying your product or service.
However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
Generally speaking, the more competitive your industry, the more effective and customized your landing page needs to be. You have to set yourself apart from the competition and a template usually won’t cut it. If you know you need a focused, conversion-optimized page to make your online marketing profitable, Instapage probably isn’t your best option.
“1. Use a sticky navigation bar: A ‘sticky’ navigation bar can help people explore ‘Edgar’ in a comfortable and controlled manner. People like to explore websites without them feeling that they are losing control. Even if they never use the navigation bar, it can still have a positive impact on the overall experience. Not having control can potentially trigger a feeling of stress which can cause people to leave the site and therefore increase bounce rates. (Think of the analogy of a GPS in your car)
This is one of my favorite things about LeadPages. For most people, designing a lead magnet landing page on their website is difficult because then you’d have to mess with the coding on your site and could potentially break something. LeadPages makes it mega easy. They have about a zillion different templates you can customize to create landing page opt-in forms, like this one:
Now most importantly, this introduces a marketplace of landing pages for LeadPages customers where consumers will be able to purchase pages off other members (100% commissions are given to members). This is going to the largest pool of landing pages with a simple editor interface. This will also lead to 3rd party websites like LeadPages Ninjas and PSDtoLP to start designing + programming pages into LeadPages for customers who want to start making some revenue in the marketplace.
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.
I like Actionetics since it not just replaces your email advertising yet carrier marketing and also SMS advertising softwares also. This takes automation to an entire brand-new level and also aids you interact the best message to your customers, exactly when they require it. A video introduction of Actionetics will be supplied additionally listed below.
The reason I call this the ideal scenario is because it assumes that you found Spotify from your Google search for "streaming music." In reality, Spotify worked to attract you to their service through YouTube ads, social media advertising, and other marketing channels. After all these efforts, the Google search was just the last piece that pushed you over the edge.
But, given the volume of leads that fill your funnel, sales teams have a hard time converting leads into customers because they cannot discern the hot from the cold. This results in unqualified hot leads in the top of the funnel that either drop out due to slow response times, or remain stuck in the middle of the funnel eventually becoming cold leads. For a business this means missing out on golden ($) opportunities. And, that’s just one leak. There are more ways you lose leads in the sales funnel.
For example, an ecommerce site might model their visitors in a funnel, and identify that there is a large dropoff in users between visiting the shopping cart and actually completing the transaction. Using this data, the company can then form hypothesis as to why this is the case and test ideas for improving conversion rate, such as reducing form fields, establishing trust with seals, or offering limited time offers.
Pros: All in one ... Marketing for Entreprenuers. Easiest platform - fillin the blanks when building your funnel and then start posting. They guide you every step of the way. You should get Richard Brunson's books as they go through so many of the steps on how to build your business' funnel. They are always adding more features to their software. they have a great FB community as well that is very helpful too.
Interesting programme and a very thorough review. I will be honest I used to drink the Russell Brunson kool-aid, when he first released the Clickfunnels Bootcamp I signed up straight away, I mean who doesn’t want to retire in 100 days? That should have been my first clue, I already told myself that I wouldn’t fall into a get rich quick schemes again but Russell was different,he came with a stellar reputation, surely he wouldn’t use deceptive marketing tactics? Wrong,the actual Bootcamp is good but the advertising for it really rubs me the wrong way know. I suppose what I am trying to say is that I reckon Funnel hacks is probably a good programme, but $997 to learn how to build sales funnels? and even then you are limited to only Clickfunnels and not something like WordPress which is flexible and used widely, even if had the budget, this is a programme I would take a pass on.
As aforementioned, the Funnel Hacks system is very cost-effective, costing only $997, which saves you a lot of money compared to buying Etison suite via normal methods – money you could invest back into your business! The good thing about the Funnel Hacks system is that you’re getting access to the Etison Suite in its entirety as well as several training courses which show you how to use it, so it really is a no-brainer!
Pros: Clickfunnels helps you build & test Marketing funnels at scale with ease. Its easy to setup & get going with your first marketing funnel. It's features like the autoresponder, A/B testing of landing page variations, is awesome. There is a great community to around it - it helps anybody with a problem & how to solve it. There are courses on using the funnel itself - which makes it probably the best education system for setting up marketing funnels & making them work for your business. There is a set of partners or service provides who can do it all you as well.
If you really want to learn more about Clickfunnels and the magic sauce behind how online funnels work, I strongly recommend reading Russel Brunson’s work — even if you don’t end up getting Clickfunnels for your business, this book is a must-read. It is jam-packed full of best practices, insider tips and more on how Brunson (the Founder of Clickfunnels) built his multi-million dollar funnel empire. I strongly recommend it.
What are landing pages? A landing page is the page a visitor arrives at on your website after clicking an ad (for example, a Google text ad or display ad). Inexperienced marketers often direct all of their PPC traffic to their homepage, but this can be a big mistake. Specific landing pages tailored to different offers are essential for providing a quality experience for visitors and driving conversions with a targeted message that matches each user’s need.
Opting in for the Funnel Hacks System will entitle you all the benefits mentioned above for only $997. Obviously, this is a steal of the price if you only consider the cost for the ClickFunnels Etison Suite alone which will set you back $1782 if you choose to acquire just the ClickFunnels suite. However, if you choose to sign up to the Funnel Hacks System, you not only get access to the Etison Suite, but also to a whole lot of trainings not only for funnel building, but also for sales marketing and sales.
Unique visitors instead of total visits — If you're counting every visit in the denominator of the equation, you're including return visits too. This doesn't make sense if someone can only convert once (e.g. signup for an account). Consider how they might check out the site a few times before converting. If so, don't let that deflate your conversion metric. Instead, count the unique number of visitors in any given period. And make your period at least as long as the average time it takes for someone to convert after first visiting your site.
Here's my video review of ClickFunnels and LeadPages Pricing. I go into further detail below the video in regards to features, etc. You'll find no better source on Clickfunnels Pricing strategies, features and additional sale funnel know how than here on my blog. Be sure to start your 14-Day Free Trial of Clickfunnels to access my bonuses I mention in the following sections.
Russell Brunson, the founder of Clickfunnels & DotcomSecrets, is the creator of Funnel Hacks System. The Funnel Hacks is a video training program, under which you'll learn that how to run a successful business online using ClickFunnels. It’s a step-by-step training from Russell Brunson that how he reverse-engineered, his competitor's sales funnel, and become successful online.
Not long ago I made the decision to move from regular work to freelancing. I knew from experience that success depends on my ability to generate a consistent flow of leads. But, I cannot afford to waste a lot of money in the process. I have no problem investing but getting a return on that investment is critical. When money is tight we have to spend time. This means making trade-offs between spending time and spending money.
They don't all work, but as Mark Cuban says "You only have to be right once". Clickfunnels pricing turns out to be well worth it in my opinion. I've paid Russel Brunson and his team $297 per month for three years now. THREE YEARS! I don't regret it one bit. Have you invested in Clickfunnels yet? Are you growing your business or side hustle? Take action and execute. That's the most important thing I can say in this entire post.
For content based on Niche website, I’ve been able to setup a membership site for my contractors so they can login and see what I expect out of them when they work on my sites. It’s a crucial part of my business. While I could setup a password protected page for them on my site if I chose, I personally like having a separate site that provides easy to use instructions that cover ALL of my online properties, and not just one specific website.
Affiliate Disclaimer: I hope you enjoyed this ClickFunnels review. Please note that any links inside this article may be affiliate links to ClickFunnels. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, thanks! Any money we make keeps this site running and allows us to keep producing high-quality reviews.
Testing can be conducted sequentially or in parallel. In sequential testing, often the easiest to implement, the various versions of the webpages are made available online for a specified time period. In parallel (split) testing, both versions are made available, and the traffic is divided between the two. The results of sequential split testing can be skewed by differing time periods and traffic patterns in which the different tests are run.
I’m using both Leadpages and Clickfunnels. I really like click funnel because I can create the entire funnel including one time offers and the really nice order form. One thing I’m really struggling with is that there membership function is so basic it’s almost unusable for me, and there’s no way to integrate with a more sophisticated membership site plug-in or system.
The idea of using a funnel as a metaphor for Sales & Marketing processes in business really stems from the classic Marketing concept, AIDA. Attention, Interest, Desire, Action. These 4 elements generally describe how you build customer relationships, but they can also describe lots of other things too (like how to structure a really good sales letter or sales pitch).
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?