This is the stage where growth hacking, not to be confused with funnel hacking, comes into play. The purpose of the refinement or growth hacking stage is to analyze funnel results at each impression point to determine where you're losing customers. You will find customers dropping off at multiple points. Recognize the most critical points, prioritize and attack there first. Make changes and move forward, continuing to observe and accept that this stage has no end game. The quest for improved conversions requires continual analysis, refinement and experimentation.
Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning.
This is also kind of a starting block, if you will, for my ClickFunnels affiliate sales. I do reviews, I also offer bonuses, which I'll go ahead and show you here real quick. I have several preexisting pre-built funnels, a perfect webinar funnel, if you're selling real stuff, like in an eCommerce platform, if you're trying to do a product launch. A couple of my clients currently, that I'm building funnels for, is in the middle a product launch. If you're in an MLM or a network marketing situation, I've got a funnel for you. I've got a fishbowl funnel. I've got best selling book funnels for authors, and, as you can see, a ton more. If you tell me what you're into, once you can sign up using my ClickFunnels affiliate link, I'll be happy to give you maybe an even more relevant funnel to your particular niche or vertical that you're in.
SOAP & Seinfeld Email Sequences – So you’re building a list right? But do you know how to leverage your list to the max? It’s all in the follow up emails. This course teaches you the most effective follow up techniques for both immediately after a new subscriber joins you list and to continuing building a long term relationship. The money is in the list, nurture it.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.
The messaging on the page reinforces the reason for their click, reducing or removing confusion and therefore increasing conversion rates. This improves overall user experience and reduces the bounce rate (individuals leaving the site without converting or navigating to another portion of the site) for the page. Good message matching can increase conversion by up to 50% in many cases.
ClickFunnels limits your access to certain types of pages and funnels based on your account level(ClickFunnels pricing of $97+ gets you all the access), but you get full split testing capabilities. The problem with Leadpages Pricing is that you don't get split testing capabilities at their startup price point. This is not good, nor something you want to miss out on. You have to split test as a marketer or you are flying blind. I explain more in this post on split testing.
Within traffic sources, there’s also the return path. Put simply, these are the methods you use to draw customers back into the funnel once they have fallen out, so that you have a second chance at influencing their buying decision. These return paths act somewhat like a follow-up, but in a less direct manner: they remind website visitors that you have a great product/ discount/ free trial/ etc.
However, many businesses prefer not to add dozens or hundreds of additional marketing pages to their website—especially if they don’t plan on running a particular marketing campaign forever. In addition, creating a landing page on most websites can be a real headache, so unless you have solid design and coding skills, building your landing pages on your own website might be overwhelming.
“1. Use a sticky navigation bar: A ‘sticky’ navigation bar can help people explore ‘Edgar’ in a comfortable and controlled manner. People like to explore websites without them feeling that they are losing control. Even if they never use the navigation bar, it can still have a positive impact on the overall experience. Not having control can potentially trigger a feeling of stress which can cause people to leave the site and therefore increase bounce rates. (Think of the analogy of a GPS in your car)
If you do an interview or guest post, you can send people directly to your landing page. It doesn’t help you as much to send people to your blog or website’s homepage. People sent directly to your homepage have too many options, may not find what they’re interested in, and more often than not, will leave. So, if you’re doing a podcast interview or guest post, it would be better to send people to a landing page where they can opt-in. Once you have someone’s email address, you’re able to communicate and build a relationship with them. It’s much different than if they simply visited your blog once, two weeks ago. You catch my drift?
Funnel Hacks System is a training program bundled with a 6-month access to the full ClickFunnels suite. This consists of the ClickFunnels platform, Actionetics and backpack. What sets it apart from other deals is that Funnel Hacks comes not only with the full ClickFunnels suite, however also with training and overviews to make the most from your ClickFunnels experience.
There’s a better solution: It's not impossible with sales funnel management automation. Set up your system with the response you want, and it will be ready to send it immediately to any interested prospect—even the one who contacts you on Saturday at 3 am. As captured leads pass down the funnel, your sales automation platform can send added personalized emails that are just right for each moment.