Have been through many rounds of A/B testing. Testing and correction is how we learn and better ourselves. A/B testing your landing page (tweaking individual elements and seeing how they perform against the previous setup) is probably the most powerful tool in creating excellent landing pages. Not sure where to start? Signal vs. Noise provides a nice example of good A/B testing that’s an easy read. There are always things you can do to improve, so don’t ever stop testing!
6 Week Funnel Hacks Master Class: The master class that you're going to receive, together with your Clickfunnels enterprise account access, provides you with everything which you need to know to be successful at building sales funnels. Throughout this 6-week period, the Cickfunnels team is going to cover all of the types of funnels, which are: Opt-in Funnel, Sales Funnel, Webinar Funnel, Automated Webinar Funnel, Product Launch Funnel & Membership Funnel.
Cons: Certain functions don't always seem to be where they should be. Also, you can make a change to the path of a funnel and it won't take. You don't receive any sort of message to tell you why, it just doesn't work. After putting in a ticket, I learned that you can't have the same path name for two funnels, even if they are under different URLs. Not sure why this is the case.
In online marketing, a landing page, sometimes known as a "lead capture page", "static page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.[1] The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.[2]
Creating effective landing pages isn’t a one-size-fits-all project. What works for one site might not work so well for another. Finding the most effective page design is a matter of trial and error in a lot of cases. It’s important to test the different versions of your landing page to find the one that works the best for your particular situation. Without doing so, you might be leaving a lot of potential conversions on the table.
Let’s say at the top of the funnel you included a place to sign up for a newsletter (and that included a free guide or audio from you when the register) but now weeks have passed and you haven’t sent a single newsletter. Well, friends, you’re dropping the ball. The middle of the funnel is where your customers latch on and get comfortable with you—so don’t let them go! This is where they should understand who you are and why they should invest their time in you.
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
Match the corresponding ad text. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. Don’t send someone to a page about camping tents if your ad was about sleeping bags. And don’t send them to a generic page and make them search for the product they were looking for.
Unfortunately, even if you use the right landing page tool and follow every landing page best practice, there’s no guarantee that your landing pages will work the way you want. People are hard to predict and—even if you think you have a great feel for your target audience—it can be hard to predict what sort of landing page design will deliver the results you need.
If you’re already a ClickFunnels member, you’re going to view a page such as the one shown above in the screenshot. Your credit card is already on file. Therefore the page will probably ask you if you want to use the card associated with your account. You either agree or disagree, and then you click on the ‘Upgrade My Account’ button. What’s going to happen is your Clickfunnels account will probably be upgraded to the Enterprise level.
Marketing experts recommend websites remove the navigation menu and limit internal and external links on the page.[7] The form length mirrors the value of the offer[clarification needed]. They may also include a relevant image, animation or short video. These pages also tend to contain small icons (i.e. of Facebook, or Twitter) to facilitate social media sharing.
As you can see, when you get on my blog you can ... I'll send you those six free funnels, which will allow you to start a free trial with ClickFunnels. But I've created a funnel hacking playbook. A funnel hacking playbook, just so you know, funnel hacking is literally not starting from scratch, but using competing and successful funnels to create your funnel. I give you some instruction here in my blog post about how to do a proper funnel hack so that you can end up not having to recreate the wheel and you can start making more money faster and be more profitable while you're doing that.

Study everything about the presentation of their product or service. How does the site look? Does it have a lot of white space or is it text heavy? What are they offering as a takeaway? What is the call to action? Where is the call to action? Are there multiple calls to action? What type of images are they using? Is there video? Do they use testimonials? As you begin to see patterns emerge on successful sites, take note. These are the things you'll want to integrate as part of your initial framework and represent the foundation of your funnel hacking.
Make it easy to convert. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. The next step should always be obvious. This strategy varies depending on what your desired conversion is. If it’s form submissions, make that form a piece of irresistible eye candy. If it’s downloads, make a button that is begging to be clicked.
Important Note: If you’re currently a ClickFunnels customer and considering upgrading to the Etison Suite – purchasing Funnel Hacks is a total no-brainer.  With Funnel Hacks, you’ll get six months of the Etison Suite at a huge discount – along with a ton of other free resources. There is no reason to just upgrade your account to Etison Suite and pay full price!
Just found your post in my study of sales funnels. You bring the heart to it. This is really the missing link to online success. Thank you for explaining it so easily. Am not compelled to download the free traffic course because I can imagine the quality of info it would have not to mention returning to the site to have my buffer on other interesting content. Thanks.
This is definitely a great investment to get when you can afford to pay for it. If not, get the Dotcom Secrets and Expert Secrets book for a starter as those cover quite a few things that is inside Funnel Hacks as well, and it is at a much lower cost as well. You’ll definitely learn a lot from those books combined with what you learn in Wealthy Affiliate.
Disclaimer: I am an affiliate of Click Funnels and will get paid a commission if you choose to start an account by using one of my links in this post...at no additional cost to you. Plus, if you do use my links I will provide you with bonus materials ...AND I will share with you my highest converting funnels directly from my account. Sound crazy? Try me.  Check out the below section that covers the bonuses I include.
As you can see, the layout is here on the right hand side, you can see the control panel or the toolbar, and all of these things, obviously, have everything to do with what's on the page here. Once you're on the page you have the settings menu, it's going to be a lot of stuff here. You don't always have to just go through these things one thing at a time, a lot of times these are going to be already preset the way you like them, but the meta tags in the social settings you always want to update. So that, for instance the social image is when you copy and paste a URL into a social media platform like Facebook and that's how picture shows up sometimes. Well, that's where that picture comes from. Then of course, up here where it says 'start here', you can see that that's what's here as well.
ClickFunnels limits your access to certain types of pages and funnels based on your account level(ClickFunnels pricing of $97+ gets you all the access), but you get full split testing capabilities. The problem with Leadpages Pricing is that you don't get split testing capabilities at their startup price point. This is not good, nor something you want to miss out on. You have to split test as a marketer or you are flying blind. I explain more in this post on split testing.
Pros: All in one ... Marketing for Entreprenuers. Easiest platform - fillin the blanks when building your funnel and then start posting. They guide you every step of the way. You should get Richard Brunson's books as they go through so many of the steps on how to build your business' funnel. They are always adding more features to their software. they have a great FB community as well that is very helpful too.
“Some curated content from previous newsletters or a more substantial piece of content would help cement the relationship from the reader who hasn’t actually had any benefit from Jimmy yet.  There’s a free email course linked in the menu which would be a good start, or other ideas would be to get readers to consume content from you in other channels.
Pros: Everything is included. Everything you need from an online marketing/funnels standpoint is all included. No piecing together pieces of software or programs here and there. Integrations are so easy and everything just works. Documentation is superb if you have any questions. You need to implement funnels from a strategy standpoint and every alternative is just much more complicated.

Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.

There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages. 
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