A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.
Bottom line, there’s a few things I’d like to highlight for the pages available. ClickFunnels only lets you access certain pages and funnels based on your account level ($97+ gets you all the access) where LeadPages lets you access everything from $37. Having said that, as seen in the pricing table, split tests are not included in a LeadPages basic plan.
ClickFunnels is now a fairly mature service developed by Russell Brunson and his team. It’s now been up and running for more than 3 years at the time of this review. As a quick aside, I learned about ClickFunnels through Russell’s new book DotCom Secrets: The Underground Playbook for Growing Your Company Online. If you want to learn how to sell products, then I highly recommend it.
Are fast as Ferraris. Speed is essential, as loading times have a tremendous affect on bounce rates. An excellent landing page is built like a bullet, so get out your stop watch and get your landing page moving at a healthy clip. Reduce load times by not making your images files any larger than they have to be, using cache tools, and using a speedy web host (some are a lot faster than other).
Since, in this example, my main business is booking travel, my ultimate goal is to convert newsletter subscribers into travel bookings. But if I develop a more sophisticated sales funnel, I can start to segment my list and target my marketing even more carefully to my “hot leads” and my most active subscribers. This way, I can begin to learn more about my list to offer well targeted new products and services.
In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
This is the stage where growth hacking, not to be confused with funnel hacking, comes into play. The purpose of the refinement or growth hacking stage is to analyze funnel results at each impression point to determine where you're losing customers. You will find customers dropping off at multiple points. Recognize the most critical points, prioritize and attack there first. Make changes and move forward, continuing to observe and accept that this stage has no end game. The quest for improved conversions requires continual analysis, refinement and experimentation.
The header must be fully descriptive of what you're selling. Because, if the visitor doesn't understand exactly what you do immediately upon landing, they'll either bounce out of laziness or skim-read the rest of the page until they get the gist. Once they get that gist, they'll likely bounce anyway because they're still too lazy to re-read the page from the beginning.
Netflix changes its background image based on what movies and shows are being promoted. Their site is very simple. There’s a risk reversal right off the bat. You can cancel any time and not be locked into anything. You can try it free for a month. They’re not saying, “Hey, this is movies streaming online.” They’re relying on the power of their brand.
The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.
Priority Email Support (Value: Priceless): Under this offer, I'll provide top-notch tech support. My support is typically faster than official support, so if you get stuck (and you will), I am here for you. Also, If you ever feel overwhelmed or have questions you can’t find the answers to, I’m just a quick message away. You get access to my personal email address with a guaranteed response to any questions you have (invaluable).
Pros: I have 10 different companies that I manage. I use click funnel pages for everything. I can create a landing page for a Facebook ad, Instagram ad, YouTube and any promotion I need! Their platform is very user friendly. You can create something super simple or create an expert page. They integrate with many other platforms. I can add paypal and aweber to my click funnel pages. Support is awesome!
Putting the science of funnel hacking into practice is akin to deconstructing a garment or your favorite dish. By looking at something, pulling it apart and looking at the separate pieces or ingredients that make up the end product, you then learn how to build it yourself. Once your funnel hacking is on point, don't be surprised when you become the master who's being funnel hacked.
Valued at $9770, the Funnel Hacks System is a training program style to stroll you through the entire funnel building procedure and guide you to creating effective funnels for whatever marketing purpose you can think of. When you avail of this offer, you do not just get training for ClickFunnels, but a full access to ClickFunnels Etison suite as well.
This was very informative. Thank you. I actually own an insurance business which specifically focuses on health insurance. Normally, we generate our leads from referrals and lead generation companies but it seems like we are making these lead generation companies rich for what often turns out to be poor quality leads. Do you know of instances where click funnels and lead pages have been used for marketing and selling insurance products? It seems that based on what I am reading it’s really geared more towards a tangible product or service. What are your thoughts? Thank you again!
The 6 Weeks Funnel Hacks Master Class is a 6-week course which gives you a broad overview of everything to do with sales funnels, including things such as building funnels, webinar funnels, membership funnels, product launch funnels, and opt-in funnels. This effectively teaches you how to use ClickFunnels in order to create niche and powerful funnels.
WARNING: If custom field checkboxes are not available to you or you are not using a third-party ESP, you can utilize the Leadpages active-consent checkbox. Consent data will not be passed to your ESP in this case (unless you're integrated with Drip) and will be saved in the .CSV file download for Drag & Drop Leadpages and Leadboxes. Here's how to download that .CSV file.
Creating your own landing page can be a challenge. Because they're so conversion-focused, getting something wrong is super easy. My recommendation is to look into the many landing page template providers out there - something that's already designed by UX experts and professional designers. A good landing page builder (like Wishpond) makes something which can be overwhelming and complicated quick and easy.
Inside of each of these you can quite literally edit everything. I can double click here, I can bold, I can unbold, all that good stuff. You can open the gearshift or the gear mechanism icon and over here you can do all your editing, you can choose fonts, you can choose sizes, spacing. You can do everything. The flexibility offered by ClickFunnels is unmatched. Then you can hit preview and then in your preview screen you can see your live page. You'll know, if you do sign up for ClickFunnels under my affiliate link, this is my email address for unlimited support and also that's how you can access the bonuses that are provide, just by simply emailing me and saying, "Hey buddy, give me the bonuses you promised me." And then I will email those back to you. I've got a special members area that, again, I've built inside of ClickFunnels because you can build membership funnels, membership platforms, inside of ClickFunnels. It's really awesome and very powerful as well.
The funnel builder lets you produce different types of funnels with a large choice of page templates to select from. You likewise get the choice to style and add components to your pages according to your desires. The easy-to-use UI of the builder allows you to drag and drop elements which makes constructing your funnel actions a more straightforward job.
Novices would like to believe that once a successful funnel is in place and generating satisfactory revenue results, you can simply duplicate that funnel for each new product launch. The error in this thought process is that not all buyers purchase in the same fashion. When you are ready to roll out a new product, you must start back at step one and begin the reconnaissance phase again by studying that particular market, those specific buyers and the players already in the game.
Pros: ClickFunnels has a broader scope compared to LeadPages (which is brilliant for lead generation) and it's easier to add upsells and downsells. One of the best things about ClickFunnels is that you can navigate it and create sales funnels with no coding required - no need for HTML, CSS or technical savvy knowledge. THere's a multitude of free templates and paid templates for a professional design even if you don't have any design skills; the drag-and-drop editor stands out.
There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages.
If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end.