Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
Measuring how well your sales team is converting leads is imperative to determine the quality of leads and individual sales rep’s performance. With a CRM, you can create reports to know how your leads are converting through different stages by sales reps, and by campaign too. Analyzing which leads are moving down the funnel and converting allows you to plan better conversion strategies.
Have been through many rounds of A/B testing. Testing and correction is how we learn and better ourselves. A/B testing your landing page (tweaking individual elements and seeing how they perform against the previous setup) is probably the most powerful tool in creating excellent landing pages. Not sure where to start? Signal vs. Noise provides a nice example of good A/B testing that’s an easy read. There are always things you can do to improve, so don’t ever stop testing!
The Instant Traffic Hacks course teaches you how to acquire traffic via different channels, effectively driving them into your funnels as a result. Your funnels are useless if there is no web traffic being sent to them, so this class teaches you how to harness web traffic from affiliate marketing tactics, social media channels, SEO tactics, and more.
In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.
“1. Use a sticky navigation bar: A ‘sticky’ navigation bar can help people explore ‘Edgar’ in a comfortable and controlled manner. People like to explore websites without them feeling that they are losing control. Even if they never use the navigation bar, it can still have a positive impact on the overall experience. Not having control can potentially trigger a feeling of stress which can cause people to leave the site and therefore increase bounce rates. (Think of the analogy of a GPS in your car)
ClickFunnels is now a fairly mature service developed by Russell Brunson and his team. It’s now been up and running for more than 3 years at the time of this review. As a quick aside, I learned about ClickFunnels through Russell’s new book DotCom Secrets: The Underground Playbook for Growing Your Company Online. If you want to learn how to sell products, then I highly recommend it.
If people want to convert many of their leads into sales, then they would often pay high prices in search of a well-functioning funnel which effectively converts customers and makes sales. However, you don’t necessarily have to use expensive tools in order to get those conversions anymore. When you use a simple system, such as ClickFunnels, you get to save expenses on staff such as developers and designers, as well as save money on expenses such as email automation software and landing page software. ClickFunnels is an all-encompassing piece of software which allows this entire process to be simplified and streamlined for you.
“It’s clear that the goal on this page is to get someone to leave their email address, but there is a lot to distract them, the very first link is to ‘Powered by SumoMe’ at the very top of the page, the social share icons are an overlay that appears after page load. You need to test all these, how many people click these, how many social shares do you get from the share widget, how valuable is the evidence that many people have shared the page – is it worth the distraction. How many people click SumoMe and don’t complete the form – testing will tell you all of this.
Instead of watching long dry videos while scouring help files and FAQs, you will slowly be introduced to every feature of ClickFunnels through an engaging game. With simple tasks like building your first funnel and adding a domain broken down step-by-step, you’ll climb from novice to pro in no time. Simple rewards like badges, a funnel recipe e-book, and even a t-shirt keep you motivated throughout the whole experience.
Also known as click-through landing pages, nurturing visitors directly on your site is a more advanced marketing technique. They’re sort of a combination of lead generation and direct sales landing pages. Their purpose is to warm leads through a sales funnel directly on your site. They keep visitors clicking through and converting as you guide them through your on-site sales path. You don’t necessarily need a personalized, segmented email automation campaign you might implement with lead generation (or a dropped sales cart).
On MailChimp’s pricing page, the focus is on getting you signed up for free, with an email, username, and password. They want to get you up and running and start using the product as soon as possible. They hope you will help them market themselves by using their products and spreading MailChimp further. Email marketing is often a one-too-many communication platform. The more you use it, the more likely you are to upgrade.