When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.
The Etison Suite features are same as basic plus: One time payments, Manage email lists, Subscripition plans, Send broadcast emails, Social contact profiles, Track opens and clicks, Lead scoring, Auto responder series, Action funnels, Location based emails, Social media based emails, Flexible & advance segmentation, Action scores, Visual email builder, Complete customization, Billing integrations.
Unique visitors instead of total visits — If you're counting every visit in the denominator of the equation, you're including return visits too. This doesn't make sense if someone can only convert once (e.g. signup for an account). Consider how they might check out the site a few times before converting. If so, don't let that deflate your conversion metric. Instead, count the unique number of visitors in any given period. And make your period at least as long as the average time it takes for someone to convert after first visiting your site.
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online. People inevitably ask me, "What is Clickfunnels?". So, technically speaking, it is a funnel builder for online businesses who want to get their message and product into the marketplace in the most efficient way possible. Efficient meaning, high conversion rates. Sales funnels built with Clickfunnels do collectively over $1 Billion dollars every year and Clickfunnels has active about 50,000 users. I can confidently say that Clickfunnels can accommodate any industry, any niche, any vertical. Sales funnels can be manipulated and optimized so easily using Clickfunnels giving the end user the best opportunity to make more money online and scale a modern business platform.
If you really want to learn more about Clickfunnels and the magic sauce behind how online funnels work, I strongly recommend reading Russel Brunson’s work — even if you don’t end up getting Clickfunnels for your business, this book is a must-read. It is jam-packed full of best practices, insider tips and more on how Brunson (the Founder of Clickfunnels) built his multi-million dollar funnel empire. I strongly recommend it.
If you’re already a ClickFunnels member, you’re going to view a page such as the one shown above in the screenshot. Your credit card is already on file. Therefore the page will probably ask you if you want to use the card associated with your account. You either agree or disagree, and then you click on the ‘Upgrade My Account’ button. What’s going to happen is your Clickfunnels account will probably be upgraded to the Enterprise level.
⚠️ WE NEED YOUR HELP ⚠️ Human trafficking is a subject that NO ONE wants to talk about and most people avoid even THINKING about it. It is truly the darkest part of humanity and something MUST be DONE to STOP IT. That’s where Operation Underground Railroad has stepped up with an incredible team of people who work tirelessly to rescue children from a life of slavery. ⠀ We’ve had the opportunity to partner with O.U.R, and through our collaboration comes a documentary titled “Operation Toussaint” which was created to help spread the word and bring awareness of this harsh reality. It’s a film that follows the journey of former government agent Tim Ballard , who left everything he’d built to rescue kids and shed light in the darkest corners of the world. ⠀ Shortly after we premiered “Operation Toussaint” this year at Funnel Hacking Live we were able to raise over one million dollars for O.U.R, which has helped save over 400 children from sex slavery - but we want to do more! People have asked how they can help, it’s easy! Visit to learn more. ⠀ Check out the full trailer, reserve your seat, and SHARE THE LINK EVERYWHERE for the LIVE premier TONIGHT at 7pm MST. Let’s use this platform to make a difference! Join us in saving children from a life of slavery. 🌍🤲 #EndHumanTrafficking #OURrescue #SaveALife #Leadership #OURfilm #OperationToussaint #clickfunnels #russellbrunson #funnelhacker
What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
Most likely it’s an issue with the customers not knowing what to do or what to expect. Also, it could be that your leads just don’t know what the offer is. The other possibility is that your bridge page is not per positioning the offer correctly. Again, if sales is the problem you have to look at what you are promising before you send them to the sales page.
Actionetics is ClickFunnels’ email automation software, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels following certain internal/external triggers.
Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here -- not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.
CRM software like Pipedrive has automation tools, activity reminders, and activity schedulers that help you plan and execute activities that coincide with the stages of your sales funnel. Pipedrive also makes it easier to implement your sales funnel by showcasing upcoming and overdue activities, which keeps you focused on the activities throughout the entire sales process that matter.

However, if you're a beginner it's still the way to go because they have drag and drop one click solutions for anybody that is not tech savvy or doesn't know code, that's why ClickFunnels exist. I am personally a customer of the Etison Suite, so if you're an advanced affiliate marketer or direct response marketer, you have an email list that's pretty substantial, you've done online business before or even offline business, local businesses, real estate agents, dentists, lawyers, authors, you name it, Etison Suite or the StartUp Plan is a great option for you if you're wanting to enhance your marketing funnel and your sales funnel conversions online.


Thanks Matt, yes that’s right. Regarding leads it’s both really! I certainly want to generate more of the right niche/ quality prospects. In short there are 2 distinctly areas; general enquiries which I have a good process for ( but could be improved) the biggest challenge is taking colder leads through the funnel. The sales process can sometimes be quite long, so whilst a well placed offer can work to get someone over line. It’s not very strong for those who are researching etc, hence I need advice about funnel building for regular front of mind contact plus education and industry authority. Does that make sense? Thanks Pete
Pros: Clickfunnels is one of the market leaders when it comes to setting up a sales funnel quickly. They have a proven model of a low-priced introductory offer, then an order bump, up-sell or down-sell. They also integrate with a lot of different software, so you can build a solid email and buyer list. If you're looking to set up a funnel quickly (to test an idea, for example), Clickfunnels is for you.

“Another massive problem is that there are hundreds of free blog posts with thousands of free headlines that all claim to convert and published by trusted sources in the copywriting/CRO community. There’s nothing special about this offer that I couldn’t already get for free with a quick google search. In other words, this offer needs a USP. Without it, there’s literally zero reason why I would want this over all the free stuff I could get from sites/authors I trust.
Disclaimer: I am an affiliate of Click Funnels and will get paid a commission if you choose to start an account by using one of my links in this post...at no additional cost to you. Plus, if you do use my links I will provide you with bonus materials ...AND I will share with you my highest converting funnels directly from my account. Sound crazy? Try me.  Check out the below section that covers the bonuses I include.
Cons: Despite the promised functionality, Backpack and Actionetics are highly limited. In 2-3 years, the functionality may be unparalleled, but at the moment the little bugs make it an extremely frustrating process. I can't find a good reason to pay the additional money when there are alternatives like Mailchimp for a far better CRM and other decent affiliate solutions out there.
The Funnel Hacks System is a training program which gives you 6-month access to the full ClickFunnels marketing suite, allowing you to harness the power of modern marketing to its fullest. The Funnel Hacks system gives you access to a bundle of tools, including the ClickFunnels platform in its entirety, as well as Actionetics and Backpack, two very powerful tools. The unique thing about Funnel Hacks, however, is that it comes with guides and training sessions which teach you how to use funnels effectively and how to take advantage of ClickFunnels’ innate power.
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.

Generally speaking, the more competitive your industry, the more effective and customized your landing page needs to be. You have to set yourself apart from the competition and a template usually won’t cut it. If you know you need a focused, conversion-optimized page to make your online marketing profitable, Instapage probably isn’t your best option.
Then of course, email me anytime if you have questions about architecture or if you have strategic questions about marketing, acquiring leads, acquiring customers, your sales funnel. That's why I created Sales Funnel Madness, because I'm absolutely in love with making sure people take the difficult out of their sales funnel. That's what Sales Funnel Madness is all about. So, again, Josh Rhodes here, signing off. Hope this was helpful. Grab your bonuses when you sign up for ClickFunnels with my link. Make sure you click on the link associated with this video in order to get credit, and it might even be smart to clear your cookies and your cash so that when you do click my affiliate link I'll get credit and I'm able to track that credit back to you and I can unleash your bonuses for you. Again, Josh Rhodes, SalesFunnelMadness.com and GroovyMarketing.biz. Signing off. Hope this was helpful. Thanks so much.
Funnel Hacks System is a training program bundled with a 6-month access to a full ClickFunnels suite. This includes the ClickFunnels platform, Actionetics and Backpack. What sets it apart from other offers is that Funnel Hacks comes not only with the full ClickFunnels suite, but also with training and guides to make the most out of your ClickFunnels experience.
Now that leads can be organized and scored in your CRM, the next step for sales reps will be to reach out to the priority leads over phone or email. Tracking conversations—when was the last email or phone conversation, what did you speak, did they read your email—is an advantageous feature to know how to strategically plan your next course of action.

“The main headline copy is short and persuasive with the sub-head doing the heavy lifting (at the risk of sounding clickbaity). The color and font of the CTA feels right and there aren’t too many CTAs to distract the visitor. Social proof with logos is good but can extend it by adding testimonials from real users. The body text explains the benefits but can be broken down into sections to have a better flow. Finally, the difference between a good first impression and a great one boils down to subtler aspects. Use logos with better resolution!”
Thanks Matt, the client attraction stage is the big thing. With relatively low client numbers I’m able nurture and provide relevant & specific information. I look arrange phone or in person meetings. So attracting clients who can identify with a specific or range of personal (to them) challenges which I’m able to demonstrate I can solve is perhaps the primary focus for me at the prospect acquisition point. I hope that makes sense:)
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