If you try to opt-in with the same information to get another video, they ask you to sign up again. I believe that is their process. Like I said, that creates some friction. Yes, you can enter a fake email, but, if you believe in the quality of the content (and it is really good content; Andrew is one of the best interviewers on the Internet), you won’t.
The penultimate stage of the sales process is working out the fine details and establishing a commitment to the deal. Once the lead is ready to make a purchase, sales reps present proposal, terms of contract, and other agreements to successfully win their business. The outcome of the opportunity may sway either way— win or loss—depending on the prospect’s interests at this stage. Although sales reps set the table for success, when it comes to closing—win rates are quite unpredictable.
Priority Email Support (Value: Priceless): Under this offer, I'll provide top-notch tech support. My support is typically faster than official support, so if you get stuck (and you will), I am here for you. Also, If you ever feel overwhelmed or have questions you can’t find the answers to, I’m just a quick message away. You get access to my personal email address with a guaranteed response to any questions you have (invaluable).
Now your marketing automation funnel is giving you a boost at every stage: It responded within five minutes of their first contact, and that helped get you the chance to make your pitch. Now, after the pitch, you're ready to stay in contact and respond to objections in a friendly, targeted way. (And if they love the pitch, automation can help you stay in close touch until closing.)
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