However, as simple as this definition is, when we talk about “landing pages” in online marketing, we usually mean a page that is specifically designed to receive and convert traffic from an online marketing campaign. Using this alternate definition, a home page wouldn’t qualify as a “landing page“—it isn’t designed to convert traffic from a specific marketing campaign.
The funnel builder lets you produce different types of funnels with a large choice of page templates to select from. You likewise get the choice to style and add components to your pages according to your desires. The easy-to-use UI of the builder allows you to drag and drop elements which makes constructing your funnel actions a more straightforward job.
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.
Are easy to scan at a quick glance. It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast!
Leadpages provides HTML5 templates for contact pages, webinar pages, sales lead and other types of landing pages that customers use to improve leads and get better conversions. The service runs on Google App Engine and uses technology such as Big Table to analyze the landing page data. Unlike competitors that use WYSIWYG (What You See Is What You Get), Leadpages does not have to translate into HTML. Instead the HTML pages are already made, which allows for the data to be decoupled and analyzed in the Google cloud stack. The pages are optimized for any mobile device.
This is a very important part in measuring conversion and will play a big role in how widespread the templates are used so they don’t become saturated. Personally, one of the only drawbacks (if you could even call it a drawback) to LeadPages is that they were so good, that now most well known (and even novice) internet marketers are using the platform for Facebook Ads left right and center.
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.