Have been through many rounds of A/B testing. Testing and correction is how we learn and better ourselves. A/B testing your landing page (tweaking individual elements and seeing how they perform against the previous setup) is probably the most powerful tool in creating excellent landing pages. Not sure where to start? Signal vs. Noise provides a nice example of good A/B testing that’s an easy read. There are always things you can do to improve, so don’t ever stop testing!
Cons: I'm on the Etison Suite because I like the simplicity of using Actionetics as my email client. Yes, it is an expensive cost each month but the platform and process was created by one of the best marketers and online salespersons out there. It's ably supported by a great community of entrepreneurs all using (or trying to use) the software to get their business to the next level.

MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.


By now, your customers trust you (as they should!). They’ve received all the benefits from the top of the funnel (the freebie they registered for on your website), and the middle of the funnel (be it emails with great content from you or otherwise), and they have some sense of who you are as a person. This is where you ask for the sale (hello, bottom of your funnel!). You want to continue to engage, of course, but you also want to offer something of even more value to your customers.
“Some curated content from previous newsletters or a more substantial piece of content would help cement the relationship from the reader who hasn’t actually had any benefit from Jimmy yet.  There’s a free email course linked in the menu which would be a good start, or other ideas would be to get readers to consume content from you in other channels.

The truth? People are smart. They're not simply going to buy anything from anyone unless they feel there's an immense amount of value to be had there. Thus, your funnel needs to built that value and bake it in through a variety of means. But most importantly, you have to create a strong bond with your prospect, and that happens by being relatable, honest and transparent in your email warming sequence.


LeadPages offers their Annual and 2 Year Billing (most recently added) upfront to all their customers while ClickFunnels (naturally) uses their funnel through a direct up-sell. I really would like to dissect both of their checkout forms at a later date as if you dive deep into what they have done, why they have designed parts of the pages the way they have, you’ll stand back in awe at the ingenious conversion masters that they are.


Not long ago I made the decision to move from regular work to freelancing. I knew from experience that success depends on my ability to generate a consistent flow of leads. But, I cannot afford to waste a lot of money in the process. I have no problem investing but getting a return on that investment is critical. When money is tight we have to spend time. This means making trade-offs between spending time and spending money.
The full Etison suite allows you to set up an unlimited number of funnels, meaning that the marketing possibilities are endless. Similarly, you are also able to host an unlimited number of users in your membership funnel, which is very useful. You can also set up an unlimited number of pages per funnel, giving you unparalleled control and power. Put simply, the Etison suite gives you limitless power and access with regards to marketing funnels.
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WARNING: If custom field checkboxes are not available to you or you are not using a third-party ESP, you can utilize the Leadpages active-consent checkbox. Consent data will not be passed to your ESP in this case (unless you're integrated with Drip) and will be saved in the .CSV file download for Drag & Drop Leadpages and Leadboxes. Here's how to download that .CSV file.
Bottom line, there’s a few things I’d like to highlight for the pages available. ClickFunnels only lets you access certain pages and funnels based on your account level ($97+ gets you all the access) where LeadPages lets you access everything from $37. Having said that, as seen in the pricing table, split tests are not included in a LeadPages basic plan.
However, getting to this stage is no simple feat. It takes an enormous amount of work and effort plus tracking. By implementing sales funnel software, such as the platform built by Brunson, you can definitely cut down the headache, but there's still lots of work to be done. Copy needs to be written, tracking pixels need to be installed and email sequences need to be created. But that's what it takes to succeed.
In addition to using your sales funnel for strategic planning, you can use CRM software like Pipedrive to help you save time and focus on moving more customers to the end of your sales funnel with automation tools and activity reminders. For instance, the Smart Contact Data feature can decrease prospect research time and email templates can save time spent on drafting emails from scratch.
Once you have selected your funnel, you need to have a template. With ClickFunnels, you are treated to a variety of templates and all of them are tested and proven to work. With a throng of proven and tested templates at your disposal, ClickFunnels accelerates your A/B testing phase because you don’t have to weed out templates that are not performing.
But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).

Sales teams are almost always urged to qualify leads before fully pursuing them. Qualifying leads accurately in this stage establishes an effective sales process. Reps use the BANT technique to determine if leads have the budget, need, authority and timeline to purchase. Only leads that meet the qualification criteria become potential opportunities and trickle down. Pushing leads without proper qualification into the sales funnel will clog your sales cycle, and won’t necessarily lead to revenue.
After you’ve met or spoken to the lead, and if they’re committed to buy, you’ll have to quantify the value of the opportunity. This is where the sales pipeline in CRM helps; you can track each opportunity with maximum visibility. Visual sales pipeline provides an overview of your deals by stage, allowing you to see how leads are moving down the sales funnel. It also gives sales reps a quick estimate of their targets, and urges them to close more leads in the funnel.
The image above is a glimpse at one of my webinars that I created in LeadPages. I embedded my live webinar presentation into a webinar template in LeadPages and also added a chat box (not pictured) below the webinar so that attendees could communicate and ask questions. Webinar software can be very pricy, but this solution allows you to do them nearly for free by embedding a live Google Hangouts broadcast. LeadPages is a great option for anyone getting started with webinars.
Make it easy to convert. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. The next step should always be obvious. This strategy varies depending on what your desired conversion is. If it’s form submissions, make that form a piece of irresistible eye candy. If it’s downloads, make a button that is begging to be clicked.
In fact, by the time a potential customer actually reaches out to a person in your organization, 70% of the decision-making process will already have taken place. Puts into perspective why you need to have online and website-based tools to act as proxies! (See Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons and Inbound Marketing and ZMOT: Perfect Together?)
As you can see, when you get on my blog you can ... I'll send you those six free funnels, which will allow you to start a free trial with ClickFunnels. But I've created a funnel hacking playbook. A funnel hacking playbook, just so you know, funnel hacking is literally not starting from scratch, but using competing and successful funnels to create your funnel. I give you some instruction here in my blog post about how to do a proper funnel hack so that you can end up not having to recreate the wheel and you can start making more money faster and be more profitable while you're doing that.
Remove unnecessary words — Every word existing on your page must be necessary. If you can remove a word without it reducing how enticing, clear, or useful a sentence is, remove it. (Excess verbiage increases the visitor's labor, which triggers their impulse to skim.) A tip: avoid clichés like revolutionary, incredibly powerful, best-ever, and so on. Other products claim these qualities, so visitors are blind to them. It's better to specifically describe how you're different.
Hi, Im from Poland. Do you think Wealthy Affiliate is a good choice for me? Online marketing is my hobby. I’d finalky like to try it out and earn on it. For a year Ive been looking for different courses to get me prepared. Ive come across ClickFunnels and ASM stuff. I dont know whete to find products to sell. Thats my biggest problem. Any advice for me?

“On my first pass, I actually missed the logos near the top. Then going back, I didn’t actually know why the logos were there – social proof works when connected, so I’d add a title like ‘As featured on’ or whatever is relevant.Also consider using the brand colors – believe it or not the mind connects the color before the form – so seeing the McDonalds arches, the yellow hits your retained memory faster than the shape…

This new legislation applies to all people/ organizations/ businesses involved in processing personal data (names, email addresses, tracking, etc.) about individuals within the European Economic Area (EEA) within the context of selling goods and services – regardless of where in the world your business (and data) is based. The EEA states include the EU and Norway, Iceland, and Liechtenstein as well as (for now) the UK.
For instance, you may be in a local business or you might be trying to do SEO or something like that. I have a local lead generation business where I build local websites for limo services and plastic surgeons and moving companies, garage door repair, you name it, and they act as great websites for those folks as well. So, I can give you a head start, but I wanted to show you kind of an opt-in funnel that I've been building for one of my author clients. She's an author. She's super smart, super successful, but she's always had the majority of her business offline and she's wanted to move her sales funnel online and specifically she wanted to use ClickFunnels. So, she signed up for ClickFunnels under my account, but then she also said, "Hey Josh, I need you to go ahead and help me build this, since this is kind of a must first crack at online distribution and sales."
People not in your market — Learn how appealing and comprehensible your copy is to those who aren't familiar with your market or product. Do you give them enough context to want to know more? This will help cover the common problem where your site over-assumes base-level knowledge on behalf of your audience. This is important because there may be a lot of people on the edge of your market who'd become customers if they merely better understood why they should be.
It’s also an e-commerce platform that allows you to sell subscription products, build membership sites (for your online course or whatever), opt-in pages, or e-commerce sites. It’s brilliant for multi-level sales pages, because it has upsells, downsells, cross-sells, offer pages, and offer bumps that are automatically built in with its sales funnel templates.

The Funnel Hacks System is a training program which gives you 6-month access to the full ClickFunnels marketing suite, allowing you to harness the power of modern marketing to its fullest. The Funnel Hacks system gives you access to a bundle of tools, including the ClickFunnels platform in its entirety, as well as Actionetics and Backpack, two very powerful tools. The unique thing about Funnel Hacks, however, is that it comes with guides and training sessions which teach you how to use funnels effectively and how to take advantage of ClickFunnels’ innate power.
You can expect this post to be updated quite regularly as I am really excited to see where this goes. Like I mentioned earlier, I’ll endeavour to keep this post updated as much as possible as new features and changes come up for both companies. I think the internet marketing space will be changing a fair bit in the coming 12-24 months as more people start new online platforms like these to compete for a slice of the pie. *(Also a note, that I am using affiliate links within this post, so if you do want to go purchase either of these two powerhouses, clicking a link will pass me off a little commission!)*
Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. This same color theory should be implemented into your site design. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Paul Olyslager has a nice guide on CTA buttons worth checking out. Test various colors, placements, and sizes to see what works!
Cons: There seems to be a lot of issues with their back end server infrastructure and cache updates. Elements and page orders, etc. do not always update as you expect them to, as well as their server systems have proven to be only about 90% reliable. Not a problem at low traffic volumes, but a huge issue for anyone driving thousands of users per hour to their sites. Support is also not that knowledgable or helpful, though they try their best.
Connecting with prospects at the moment they express interest increases your chances of conversion. Set up this Leadpages-Gmail integration, and we'll take care of everything: It will automatically send an email from your Gmail account to the recipients of your choice whenever a new form submission is received on Leadpages, reaching out with a customized message even while you're busy with other tasks.
Cons: There are some bugs in the software which can make the process of building out a page a bit annoying. For our use case uploading images can be bugged at times, and the membership site part of the process was a bit confusing with saving and naming pages and urls, but overall this is a great tool that does what we needed in empowering our team to do more without needing to learn the nuances of html and css.
Cons: Certain functions don't always seem to be where they should be. Also, you can make a change to the path of a funnel and it won't take. You don't receive any sort of message to tell you why, it just doesn't work. After putting in a ticket, I learned that you can't have the same path name for two funnels, even if they are under different URLs. Not sure why this is the case.
Thank you so much for this review. I was under the click funnels illusion, and after reading other experiences, and your objective comments, I think Lead pages will be m best choice. Plus the 97.00 a month aka 1200.00 a year is way out of my budget, since, I’m just starting and really want lead capture and landing pages more than anything. Don’t have a product to sell either. Thank you once again for the fantastic review on these important products!

Obtaining consent for tracking cookies is not a requirement of GDPR but rather the ePrivacy Directive. Cookie consent is a current topic for ePrivacy Regulation, likely to replace the Directive next year, requiring all browsers to regulate cookie consent rather than individual websites. However, being that many of you currently use third-party tracking code and analytics, our team is exploring options to build this functionality into our product in the future.

Hi Terence, first off I would like to say that an interesting and thorough review. The fact that you go into so much detail about Funnel hacks, both the pro’s and the con’s really makes me believe in it and you. It sounds like something I will definitely consider as soon as I get my own product to sell (which I am still working on at the minute). And if it works then it’s worth every penny I say.
The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.

The free virtual summit consists of interviews with these millionaires where they walk you through their 1–30 day action plans. There’s a catch…these interviews are only available to watch for 72 hours and then they disappear. Naturally, it being Clickfunnels, there’s an upsell: if you want to have access to all 30 interviews forever, AND get individual coaching from Russell and his team, it’s $100. That’s a fricking amazing deal.
Include more than one call to action (CTA) on your website. Chances are that your website visitors will be at different stages of the customer journey. Some might be ready to call or email while others might be researching. Make sure to include offers like free eBooks or whitepapers to capture names and email addresses for those who aren't quite ready to talk to your sales team.
Actionetics is ClickFunnels’ email automation application, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels in accordance with certain internal/external triggers.
This is also kind of a starting block, if you will, for my ClickFunnels affiliate sales. I do reviews, I also offer bonuses, which I'll go ahead and show you here real quick. I have several preexisting pre-built funnels, a perfect webinar funnel, if you're selling real stuff, like in an eCommerce platform, if you're trying to do a product launch. A couple of my clients currently, that I'm building funnels for, is in the middle a product launch. If you're in an MLM or a network marketing situation, I've got a funnel for you. I've got a fishbowl funnel. I've got best selling book funnels for authors, and, as you can see, a ton more. If you tell me what you're into, once you can sign up using my ClickFunnels affiliate link, I'll be happy to give you maybe an even more relevant funnel to your particular niche or vertical that you're in.
With ClickFunnels, users are treated to a a variety of pre-built sales funnels and all they have to do is choose the one that matches their business requirements. Selling a subscription and peddling an e-book may be similar in terms of them trying to make a sale, but they need to be handled differently. ClickFunnels saves you the time and effort to start organizing your sales funnels from scratch and speeds up your sales funnel setup.
The more contextually related your page headlines are to the calls-to-action people clicked on, the more likely those prospects are to make the connection that your landing page is for them. A great way to ensure your message match is strong is to write your ad CTA on a piece of paper and your landing page headline on another piece of paper underneath. Then look at your ad copy and turn the page. Does your paper click lead to a matched experience?
The messaging on the page reinforces the reason for their click, reducing or removing confusion and therefore increasing conversion rates. This improves overall user experience and reduces the bounce rate (individuals leaving the site without converting or navigating to another portion of the site) for the page. Good message matching can increase conversion by up to 50% in many cases.[13]

Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
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Clickfunnels: Review, Demo, Pricing and Features: