This funnel occupies a strange niche, yet you can use its core framework to build million-dollar funnels which sell various things such as coaching programs, local services, info products, and much more. If you’re interested in earning $17,947 per day with an effective FunnelHacks marketing funnel, then read on for our review of this interesting system.
Pros: Let's face it, funnels are the way to go to assist a customer in a purchase decision. Click Funnels is a easy to use and well put together platform. Their training sequence is fun and effective. They do an excellent job at making you feel a part of a club. I was on the trial offer and did not opt for a paid plan and I will elaborate below. Does this funnel system work- yes. Can a beginner do well with the CF software- maybe. Do they deliver the product they sell and provide appropriate support, absolutely. Is it worth per month? That is for you to decide but for me it was a no. Here is why-
Robert Graves used to work in consulting but left that to pursue his copywriting and design business. During this transition from desk-job to business owner means he gets to experiment and try out many marketing tools to help grow his business. This makes him a real-life, trial and error expert. This experience has made me a trial and error expert.
I just wanted to make that clear so that's all out in front and on the table. I'll get to that in a minute, but first I wanted to add some value and show you around ClickFunnels, but specifically a lot of people ask me, "Hey Josh, is this solution really worth it?" My question really back is, "How much do you really have to lose?" First of all, they offer a 14 day trial, plus, even if you paid for one or two months, the $97 a month plan, which is their StartUp Plan here, and it's plenty for those of you who are just now building sales funnels or you maybe you have a lead pages or optimized press or Instapage and you just want a little bit more horse power, ClickFunnels is the way to go.
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
The final stage of the sales funnel is the action that you're intending them to perform. In most cases this is the purchase. Again, how well you move them through the various stages is going to set you up with a specific conversion for this action. For example, if 100 people click on your offer and 10 people enter your sales funnel but only purchase people purchase, then you have a 2 percent conversion.
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In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.
Most likely it’s an issue with the customers not knowing what to do or what to expect. Also, it could be that your leads just don’t know what the offer is. The other possibility is that your bridge page is not per positioning the offer correctly. Again, if sales is the problem you have to look at what you are promising before you send them to the sales page.
The more contextually related your page headlines are to the calls-to-action people clicked on, the more likely those prospects are to make the connection that your landing page is for them. A great way to ensure your message match is strong is to write your ad CTA on a piece of paper and your landing page headline on another piece of paper underneath. Then look at your ad copy and turn the page. Does your paper click lead to a matched experience?
As you can see, the layout is here on the right hand side, you can see the control panel or the toolbar, and all of these things, obviously, have everything to do with what's on the page here. Once you're on the page you have the settings menu, it's going to be a lot of stuff here. You don't always have to just go through these things one thing at a time, a lot of times these are going to be already preset the way you like them, but the meta tags in the social settings you always want to update. So that, for instance the social image is when you copy and paste a URL into a social media platform like Facebook and that's how picture shows up sometimes. Well, that's where that picture comes from. Then of course, up here where it says 'start here', you can see that that's what's here as well.
“There’s more bad than good about this page unfortunately. As soon as you load it, you have a clear headline, which leads into a clear description, and a call to action. Great. However, the video lacks subtitles, and there’s no way to see how long it is. It’s not a particularly exciting and engaging video, it doesn’t tell me too much about what I’ll get, it’s more about them.
Hello – at first looking at the Imbound plugins for landing pages – call-to-action -and Imbound forms- I thought “what a great system plugin for WordPress. However – after creating a landing page and then tring to utilize the call to action by placing the shortcode in the landing page – it does not show up.These are the most important function of them all! So then I created an Imbound form instead for Email and although it seems to work – I find out later when testing it does not send out any email when tested. I wondered why I did not get any responses – not even one! Not to my notification email or to the one who subscribes. Unfortunately I jumped the gun and advertised the landing page, and now I do not know whether I have gotten any responses or not. I tried to get support earlier on when attempting to use these plugins because the help videos just disappeared after navigating away one time. I cannot find any directions or videos – nor can I get any support response. So it seems to be a good idea gone bad to me. Mistakes and malfunctions can and do happen with a lot of plugins, but the worst thing in the world is not getting any support what-so-ever! So I suppose there is not a lot of “going Premium” with these plugins.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.
For instance, you may be in a local business or you might be trying to do SEO or something like that. I have a local lead generation business where I build local websites for limo services and plastic surgeons and moving companies, garage door repair, you name it, and they act as great websites for those folks as well. So, I can give you a head start, but I wanted to show you kind of an opt-in funnel that I've been building for one of my author clients. She's an author. She's super smart, super successful, but she's always had the majority of her business offline and she's wanted to move her sales funnel online and specifically she wanted to use ClickFunnels. So, she signed up for ClickFunnels under my account, but then she also said, "Hey Josh, I need you to go ahead and help me build this, since this is kind of a must first crack at online distribution and sales."
Pros: All in one ... Marketing for Entreprenuers. Easiest platform - fillin the blanks when building your funnel and then start posting. They guide you every step of the way. You should get Richard Brunson's books as they go through so many of the steps on how to build your business' funnel. They are always adding more features to their software. they have a great FB community as well that is very helpful too.
Mini sites generally have multiple pages with short content that funnel visitors from one step to the next along the conversion process. This has the advantage of getting users in the habit of moving from one page to the next, which can help get them in the right psychological frame of mind to convert. The downside to mini sites is that they work best for conversion funnels that need a lot of content.
Creating your own landing page can be a challenge. Because they're so conversion-focused, getting something wrong is super easy. My recommendation is to look into the many landing page template providers out there - something that's already designed by UX experts and professional designers. A good landing page builder (like Wishpond) makes something which can be overwhelming and complicated quick and easy.
But if you still use separate tools to email and call your leads, then visibility into their different touchpoints at different stages in the funnel can be difficult to figure out. Use a CRM software with built-in email and phone instead. You can create email templates in your CRM to quickly reach out to leads. Even better, you can automate sending out the first welcome email to new leads using workflows. Modern CRMs also track your emails and notify you when the lead opens your email. This is a nifty feature to know when to take action and move your lead to the next stage. You know, strike while the iron is hot? So now you’ll know if your email is getting read or not. You can also use email metrics to test your email performance, and craft better ones to increase open rates.
Workflow automation tools can help you manage prospects through a sales funnel by helping you complete repetitive tasks in your sales process that are triggered by certain actions. For instance, in the Awareness stage, you may want your prospect to feel important after you’ve first met, so you send a “Nice to Meet You” email. You can automate this task in your CRM. For email template ideas, see our article on Sales Email Templates.
Actionetics is ClickFunnels’ email automation software, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels following certain internal/external triggers.
It’s easily integrated with a custom domain, so you can set up your landing pages, membership site and/or sales funnels on your own website, or a custom domain. It has a plugin that allows you to integrate it with WordPress as well, although you can’t take payments on your own WordPress site if you charge your customers for services, as they have their own set of SSL requirements when taking payments. You can also start your funnel on your website, and host the next steps of the funnel where payments are taken on the default platform for ClickFunnels.
Creating effective landing pages isn’t a one-size-fits-all project. What works for one site might not work so well for another. Finding the most effective page design is a matter of trial and error in a lot of cases. It’s important to test the different versions of your landing page to find the one that works the best for your particular situation. Without doing so, you might be leaving a lot of potential conversions on the table.
The Funnel Hacks system is ideal for entrepreneurs who are interested in marketing their products and services via the ClickFunnels system, as well as for businesses who are interested in using ClickFunnels but lack the basic training or knowledge required to use it. If you would like full access to the ClickFunnels suite, then Funnel Hacks can also be a great means of receiving it too. In addition, if you’re thinking about using systems such as Actionetrics, Backpack, and ClickFunnels, but you’re unsure about signing up for them full-time, Funnel Hacks is a great way to receive limited-time access to these tools (along with training sessions) which can help you decide whether you’re ready to commit to the full version or not.
The first helps direct attention to the goal of the page -- for you to fill out the form -- in a way that's unobtrusive and feels less like a chore. The second gives this page an SEO boost (search engines will have more content to crawl) and assuages any worry from folks who need to know more about a piece of content before handing over their information, all while not distracting people from the chat window.
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.