Include more than one call to action (CTA) on your website. Chances are that your website visitors will be at different stages of the customer journey. Some might be ready to call or email while others might be researching. Make sure to include offers like free eBooks or whitepapers to capture names and email addresses for those who aren't quite ready to talk to your sales team.
Let’s be clear—leads won’t automatically move down the funnel. Sales reps have to continue to do their part of selling and allow the CRM to update the lead’s stage in the funnel by completing certain actions. You can setup workflow automations in the CRM to change lead stages. For example, after you’ve contacted a lead, the CRM will automatically update the lead’s stage based on the last activity.
“I think it’s great that the moment we come to this landing page we immediately know what HubSpot is offering. Both the H1 and the H2 are bolded which is a bit distracting. When viewing the landing page on iPhone the main header text comes up perfectly right under the top gif, which looks really clean. Overall the content does a great job showcasing why we would want these ebook templates. The biggest problems right now is I can’t read the orange text on the FAQ’s, the ebook examples are blurry, and the image behind the form at the bottom distracts from the CTA button. I’d worry people would have a hard time finding that CTA button. I’d also worry that people would not be able to see the arrows to navigate the example ebooks and like to test having less blurry example ebooks. I also think it would be worth testing not having sharing buttons on the landing page, as that could also distract visitors.”
Now all of this landing page theory is nice, but reading about landing page design and actually designing an effective landing page are two very different things. If you want to create landing pages for your marketing campaigns, you have two basic options: 1) build the pages directly on your site or 2) create the landing pages using a landing page tool.
Principle of commitment & consistency -- When people commit to something, they're far more likely to purchase from you. That's why getting them to agree to something like a free + shipping offer or by agreeing with something you've said in some way. This is a powerful principle in sales and if you pay attention to some of the best marketers in the world, you'll notice that they work fervently to get your commitment to something, even if it's very small in the beginning.
For example, let’s say your goal is $1,000,000 in annual revenue. If your Lifetime Customer ANNUAL value is $1,000 per year, then you only need to do $1,000 in sales every year to 1,000 customers. If you can keep those 1,000 customers around for 3 to 5 years, then your only job every year is to keep those 1,000 spots filled with nurtured prospects.
Then of course, email me anytime if you have questions about architecture or if you have strategic questions about marketing, acquiring leads, acquiring customers, your sales funnel. That's why I created Sales Funnel Madness, because I'm absolutely in love with making sure people take the difficult out of their sales funnel. That's what Sales Funnel Madness is all about. So, again, Josh Rhodes here, signing off. Hope this was helpful. Grab your bonuses when you sign up for ClickFunnels with my link. Make sure you click on the link associated with this video in order to get credit, and it might even be smart to clear your cookies and your cash so that when you do click my affiliate link I'll get credit and I'm able to track that credit back to you and I can unleash your bonuses for you. Again, Josh Rhodes, SalesFunnelMadness.com and GroovyMarketing.biz. Signing off. Hope this was helpful. Thanks so much.