Are easy to scan at a quick glance. It’s absolutely vital that you visitors can capture the essence of your offer with a quick glance. It’s estimated that you have about 8 seconds to convince users to stay on your page, so value proposition needs to be quick and convincing. When building a landing page, make it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy. As Jakob Nielsen notes, your page visitors are wild, frantic animals looking for a quick meal, so serve it up fast!
You gain the prospects interest through an email sequence. You begin to relate stories to them that tie into who you are and how you've arrived to this point in your life. Brunson, in his book, Expert Secrets, calls this the Attractive Character. Are you the reluctant hero whose journey happened almost by mistake, but you feel like you owe it to yourself and the world to convey something of great value?
Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?
The version 3 upgrade changed the structure of how we store pages. Bugs in previous versions made this a difficult transition. New pages store all their data in a much more reliable format. Pages created before this had to be upgraded, but all the data we want for them might not have been present. You may need to edit and resave old pages to get them working again.
“Unfortunately, it then leads into a long, text heavy section all about the founder, with no value to the reader, and then flows into a very long list of goals and milestones, very few of which provide any value to the reader. There are a few good social proof pieces, but most of them are simply ‘me me me’. It reads more like a CV or an investor deck than a landing page for prospects.
ClickFunnels integrates with Stripe, Paypal, and other types of payment processors, making it extremely easy to integrate if you take payments online for your services. It also allows for custom code to be inserted pretty much anywhere in a given page, which allows for you to truly customize your landing page, and even provide other checkout options like PayPal for your customers. You can also provide different price points and pricing options for your customers, built right into the landing pages.
This metric denotes the time it takes to convert a lead from the first contact to purchase. In other words, it tells you how long a sales rep spends to close an opportunity. Drilling into this critical metric reveals the effectiveness of your sales team, and helps you identify any barriers in your sales process. After all, the shorter the sales cycle length, the faster your revenue stream.
Cons: They offer several paid levels but honestly, the paid or Free plan offer a limited package and all of them will funnel you to the main plan. . Now this is just for your funnel builder and not your hosting or CRM. For half the amount I can outsource and build landing funnels that I own. The main focus of this is for small business and solopreneurs. . Now it is if you can put the software to use and turn sales. But if you are just starting out this will kill the cash flow. Additionally. I found that a lot of creativity and design are needed. So be prepared that to make this work it takes time. I found it to be very time consuming and not the 5 minutes they claim.
The Instant Traffic Hacks course teaches you how to acquire traffic via different channels, effectively driving them into your funnels as a result. Your funnels are useless if there is no web traffic being sent to them, so this class teaches you how to harness web traffic from affiliate marketing tactics, social media channels, SEO tactics, and more.
“Another massive problem is that there are hundreds of free blog posts with thousands of free headlines that all claim to convert and published by trusted sources in the copywriting/CRO community. There’s nothing special about this offer that I couldn’t already get for free with a quick google search. In other words, this offer needs a USP. Without it, there’s literally zero reason why I would want this over all the free stuff I could get from sites/authors I trust.
When you NURTURE prospects, you give them what they need to grow strong and healthy. Obviously not every prospect will grow into a “Lifetime Customer” regardless of what you do. That’s just the nature of lists, email marketing, and all the rest. Still, it’s so important to remember that a list of 100,000 weak and “under nurtured” prospects will never stand up against a list of just 100 “strong and healthy” prospects.
Only ask for the information they need. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%. The rule of thumb is not to include more than seven fields in your lead gen form on your landing page.
Whimsical isn't usually the first word that comes to mind when you think of HR software, but Teambit's illustration-heavy landing page is exactly that. A simple, one-field form is accompanied by a delightful office full of animal characters -- all of whom are very pleased with Teambit, in case you were wondering. An animal cartoon appears beside each informational section of the landing page, keeping visitors scrolling down to learn more.
LeadPages offers their Annual and 2 Year Billing (most recently added) upfront to all their customers while ClickFunnels (naturally) uses their funnel through a direct up-sell. I really would like to dissect both of their checkout forms at a later date as if you dive deep into what they have done, why they have designed parts of the pages the way they have, you’ll stand back in awe at the ingenious conversion masters that they are.
After linking the pages together, my funnel was ready to go. It took about two days to complete this funnel compared to a couple of hours on ClickFunnels. I am also worried about the security of my pages. I’m protecting these pages from search engine spiders. But, could someone with technical skill still uncover them? With ClickFunnels, I am more confident in the security of these pages.
Inception Secrets – Do you suck at writing sales copy? Most people do. But that’s about to change with the Inception Secrets training. Make your way through the training course and you will emerge a sales copy master. Use these skills to make amazing copy for your own funnels, or charge for your newly acquired skill and help other marketers with their copy.
Coming in at $9770 when you purchase the full version, Funnel Hacks and ClickFunnels quickly recoup that money and “pay for themselves” in no time. At its core, Funnel Hacks is designed to walk you through the entire funnel building process, showing you how to make successful high-converting funnels for a range of marketing purposes which cover various niches, business models, and industries. Funnel Hacks not only trains you in ClickFunnels, it provides you with full access to the ClickFunnels Etison suite too.
Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.
You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking. But it’s helpful to have a specific number to compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landing page, or some other number, based on your own goals.
The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
Open-ended experimentation. This approach is similar to closed-ended experimentation except that more variations will be added for testing and experimentation will not stop when a winner is found. This method is used by large corporation to dynamically improve their conversion rates and improve user experience. Landing page can also be adjusted dynamically as the experiment results change to further enhance user experience.
There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages.