Bring your favorite choice of conversion pages together with your favorite autoresponder. With this Zapier connection, you can seamlessly turn conversions from your Leadpages landing pages into new subscribers for your Sendlane account. Create and set up full automation sequences in your Sendlane account ready to trigger from the new conversions that your Leadpages account will capture.
When it comes to Backpack, you are definitely not short of useful marketing features either! Backpack, put simply, is a native application which is used for managing affiliate marketing processes. Backpack allows you to seamlessly integrate affiliate programs into sales funnels, giving you enhanced power and information. With Backpack, you can effectively view your affiliate progress, view your individual affiliate profile, assess your due payments, set up commission plans and tiers, and manage your affiliate funnels.
Pros: ClickFunnels has a broader scope compared to LeadPages (which is brilliant for lead generation) and it's easier to add upsells and downsells. One of the best things about ClickFunnels is that you can navigate it and create sales funnels with no coding required - no need for HTML, CSS or technical savvy knowledge. THere's a multitude of free templates and paid templates for a professional design even if you don't have any design skills; the drag-and-drop editor stands out.
Total-experience testing, or experience testing, is a type of experiment-based testing in which the entire website experience of the visitor is examined using technical capabilities of the website platform (e.g., ATG, Blue Martini Software, etc.). Rather than creating multiple websites, total-experience testing uses the website platform to create several persistent experiences, and monitors which one is preferred by the customers.
“Bonus comment – there is a clear narrative that ‘we’ can help ‘you’ start your own business. I like that there is a lot of focus on the ‘you’ throughout the page. We could improve this further with the usage of ‘we’ to mean both the user and ConvertKit by about halfway through the page. It is a subtle reassurance that we are here for you and the user will feel the reassurance whether they are aware of it or not.”
“On my first pass, I actually missed the logos near the top. Then going back, I didn’t actually know why the logos were there – social proof works when connected, so I’d add a title like ‘As featured on’ or whatever is relevant.Also consider using the brand colors – believe it or not the mind connects the color before the form – so seeing the McDonalds arches, the yellow hits your retained memory faster than the shape…
When it comes to Backpack, you are not short of useful marketing features either! Backpack is a native application that you can use it for managing affiliate marketing processes. The backpack allows you to seamlessly integrate affiliate programs into sales funnels, giving you enhanced power and information. With Backpack, you can effectively view your affiliate progress, see your affiliate profile, assess your due payments, set up commission plans and tiers, and manage your affiliate funnels.
It's crucial to follow-up with leads while they are warm, but it's not always easy because of all the manual steps it takes. This integration automates those steps for you. When new Leadpages forms are submitted, Lead Connect automatically calls your sales team and the first person to accept the call is connected with the person who filled out the form.
I know a lot of advanced internet marketers have teams of VA’s who handle their pages and set ups (as do I), so you want to make sure that they know what they’re doing. Most (good/smart) VAs will be able to learn LeadPages pretty quickly as it’s been around for a while, but just make sure you have them learn how to use ClickFunnels effectively because the worst thing is spending money on the new software only to have realized nothings been happening the entire time!
Cons: Certain functions don't always seem to be where they should be. Also, you can make a change to the path of a funnel and it won't take. You don't receive any sort of message to tell you why, it just doesn't work. After putting in a ticket, I learned that you can't have the same path name for two funnels, even if they are under different URLs. Not sure why this is the case.
Once you have the building blocks in mind, you need to make it your own. You'll want to mimic, not duplicate, the successful components you observed in the recon stage. Using your own content, your own product and your own images, task your graphics team with designing a landing page look and layout that's proven to be successful. Then, follow through with the design of pop-ups, follow-up emails and multiple purchase point options for both first-time and returning customers. Once the funnel has been tested, it's time to go live.
Inception Secrets: Do you suck at creating sales copy? The majority of people do. But that’s going to change with the Inception Secrets training. Make your way through the training curriculum, and you'll emerge a sales copy master. Make use of these skills to produce amazing copy for your own funnels, or charge for your recently acquired talent and assist other marketers with their copy.
Include more than one call to action (CTA) on your website. Chances are that your website visitors will be at different stages of the customer journey. Some might be ready to call or email while others might be researching. Make sure to include offers like free eBooks or whitepapers to capture names and email addresses for those who aren't quite ready to talk to your sales team.
Have a flawless design. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click. Let every additional click weigh on your conscience like a heart beating beneath a floorboard.
In fact, by the time a potential customer actually reaches out to a person in your organization, 70% of the decision-making process will already have taken place. Puts into perspective why you need to have online and website-based tools to act as proxies! (See Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons and Inbound Marketing and ZMOT: Perfect Together?)
This is a very important part in measuring conversion and will play a big role in how widespread the templates are used so they don’t become saturated. Personally, one of the only drawbacks (if you could even call it a drawback) to LeadPages is that they were so good, that now most well known (and even novice) internet marketers are using the platform for Facebook Ads left right and center.
Most people would pay top dollar just to have high-converting funnels into their marketing strategy and that includes using expensive tools. Just imagine all the money you get to save on Web Designers, Web Developers, Email Automation Software, Affiliate Management Software, Landing Page Software, and more if you use ClickFunnels. ClickFunnels has all of that and more.
As you can see, when you get on my blog you can ... I'll send you those six free funnels, which will allow you to start a free trial with ClickFunnels. But I've created a funnel hacking playbook. A funnel hacking playbook, just so you know, funnel hacking is literally not starting from scratch, but using competing and successful funnels to create your funnel. I give you some instruction here in my blog post about how to do a proper funnel hack so that you can end up not having to recreate the wheel and you can start making more money faster and be more profitable while you're doing that.
Capturing leads is the first step to the sales process. Some CRMs have the capability to capture leads who visit your website, submit a form, email your company, etc. So it’s easier for sales reps to start working with leads instead of wasting time on data entry. CRM can also segment leads based on predefined criteria and assign them to the right sales reps.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co