The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.
Cons: Despite the promised functionality, Backpack and Actionetics are highly limited. In 2-3 years, the functionality may be unparalleled, but at the moment the little bugs make it an extremely frustrating process. I can't find a good reason to pay the additional money when there are alternatives like Mailchimp for a far better CRM and other decent affiliate solutions out there.
By now, your customers trust you (as they should!). They’ve received all the benefits from the top of the funnel (the freebie they registered for on your website), and the middle of the funnel (be it emails with great content from you or otherwise), and they have some sense of who you are as a person. This is where you ask for the sale (hello, bottom of your funnel!). You want to continue to engage, of course, but you also want to offer something of even more value to your customers.
Unique visitors instead of total visits — If you're counting every visit in the denominator of the equation, you're including return visits too. This doesn't make sense if someone can only convert once (e.g. signup for an account). Consider how they might check out the site a few times before converting. If so, don't let that deflate your conversion metric. Instead, count the unique number of visitors in any given period. And make your period at least as long as the average time it takes for someone to convert after first visiting your site.

But let’s say that you want at least 100 people to purchase from your sales funnel. You can work backwards to see how many people you need at each point along the funnel. If you want 100 sales, you would need 250 people to end up on your landing page (100 divided by 0.40). In order to get 250 people on your landing, your social media ad needs to target 1,250 consumers (250 divided by 0.20).
Look gorgeous and act classy. Looks may not be everything, but they do count for something in landing page design. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception. Your landing page should not come off creepy, it should come off super classy. If the visitor is a chick in a bar, you want to wow her and take her home…. for a riveting game of Scrabble!

Most likely, your customer is now at a point of decision. It’s your job to offer them something so valuable they’re compelled to take action right now. One way to do this is through a webinar that ends with a call-to-action. Let’s say your webinar is about “How to Get in Shape.” At the end of the webinar, you might offer a low introductory price for a membership to your online fitness classes. You might also create sales pages or sales emails. How you do this is up to you. The point is to continue offering amazing content to your customers. And, of course, to close the deal with a sale.
Their homepage has an interesting graphic. It’s the first step of the sales funnel. A branding line similar to Mint.com’s, MailChimp’s slogan Being yourself makes all the difference really has nothing to do with the tool. That might be a good thing. It’s aspirational marketing not unlike Grasshopper above. It’s about identity, freedom, and self-expression — ideas that are bigger than a product.
LeadPages is *not* the same thing as your email marketing software, such as Mailchimp, ConvertKit, or Infusionsoft. LeadPages helps you get more subscribers, but does not allow you to send regular emails to your list. So, LeadPages can be used to grow your email list and then you can use another service to communicate with that list. Make sense? In that case, why would someone want to use LeadPages? Because they offer tons of templates to help you make high-converting landing pages and allow you to easily send content upgrades.
I’ve checked out a few of Russell Brunson’s content, on youtube, and he seems to really know his stuff. To be honest, at first I was skeptical and thought he could be a fraud but then I had a read of his book. It was actually really interesting and full of useful advice, also I seen that he’s speaking at Grant Cardone’s 10X seminar (or something like that), I know he’s legit so Russell – and his program – must be too!
Creating and updating leads in your various apps is a thing of the past when you connect Leadpages with Zapier. Zapier will automatically send your Leadpages data to the software you use every day, so you can focus on your core product or service. With Leadpages and Zapier, you can make the most of your digital marketing with the least amount of effort.

ClickFunnels has more SEO options than one might expect from a landing page builder. Since I am using this for paid advertising campaigns, I did not expect much in the way of SEO features. I was surprised to find that I could at least edit SEO metadata. But, it is still limiting compared to what I could achieve on WordPress. The Yoast SEO plug-in provides a more comprehensive toolset, and with some SEO know-how, you can achieve a lot of best practices using Yoast.
For example, when a customer finds you organically through a Google search for example, that means you have some element of authority. When you have authority, prospects are more likely to enter into your funnel because they know that if they found you relevantly, that whatever it is that you're providing must be of a great value. That's just the nature of SEO and organic search. 
Cons: The only con that I can come up with for this product is that it is on the expensive side of things. If you are truly looking to build your empire, than this is the tool for you. If you are looking to play around with a tool and not use it on an every day platform, then I would stay away. You get your bang for your buck if you use this software.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.  
I admit it, I was late to the game…not just on understanding what a sales funnel is in the marketing world, but with getting into Clickfunnels and learning to build my own. You see, Clickfunnels is a majikal marketing platform that truly makes it easy to sell anything. A physical product, yourself, a digital product, a health supplement, a webinar, an online course…pretty much anything. It’s first and foremost a sales funnel builder, and it’s an alternative to building your own landing pages within something like Wordpress, and having to mess around with endless plugins.

This was very informative. Thank you. I actually own an insurance business which specifically focuses on health insurance. Normally, we generate our leads from referrals and lead generation companies but it seems like we are making these lead generation companies rich for what often turns out to be poor quality leads. Do you know of instances where click funnels and lead pages have been used for marketing and selling insurance products? It seems that based on what I am reading it’s really geared more towards a tangible product or service. What are your thoughts? Thank you again!
What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
Creating and updating leads in your various apps is a thing of the past when you connect Leadpages with Zapier. Zapier will automatically send your Leadpages data to the software you use every day, so you can focus on your core product or service. With Leadpages and Zapier, you can make the most of your digital marketing with the least amount of effort.
Using Clickfunnels and taking advantage of Clickfunnels pricing, you can easily create a marketing funnel from scratch and include all the operational pieces needed to have a high converting funnel. In the "old days" of online business, you had to deal with website hosting, autoresponders, landing page vendors, amongst others just to have everything work in concert together.
However, many businesses prefer not to add dozens or hundreds of additional marketing pages to their website—especially if they don’t plan on running a particular marketing campaign forever. In addition, creating a landing page on most websites can be a real headache, so unless you have solid design and coding skills, building your landing pages on your own website might be overwhelming.

What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
Wonder which option is best if I currently have only one product selling on Amazon (only, no e-comm on my own site)? I can see how Clickfunnels may be superior for up-selling, and “subscription” type sales, but if my product is one that perhaps my customer would by a few of for their own use and/or gifts, it strikes me that many of the advanced functions of Clickfunnels would be “wasted” on my current model. Appreciate any feedback on this.

Then of course, email me anytime if you have questions about architecture or if you have strategic questions about marketing, acquiring leads, acquiring customers, your sales funnel. That's why I created Sales Funnel Madness, because I'm absolutely in love with making sure people take the difficult out of their sales funnel. That's what Sales Funnel Madness is all about. So, again, Josh Rhodes here, signing off. Hope this was helpful. Grab your bonuses when you sign up for ClickFunnels with my link. Make sure you click on the link associated with this video in order to get credit, and it might even be smart to clear your cookies and your cash so that when you do click my affiliate link I'll get credit and I'm able to track that credit back to you and I can unleash your bonuses for you. Again, Josh Rhodes, SalesFunnelMadness.com and GroovyMarketing.biz. Signing off. Hope this was helpful. Thanks so much.


Thanks Matt, yes that’s right. Regarding leads it’s both really! I certainly want to generate more of the right niche/ quality prospects. In short there are 2 distinctly areas; general enquiries which I have a good process for ( but could be improved) the biggest challenge is taking colder leads through the funnel. The sales process can sometimes be quite long, so whilst a well placed offer can work to get someone over line. It’s not very strong for those who are researching etc, hence I need advice about funnel building for regular front of mind contact plus education and industry authority. Does that make sense? Thanks Pete
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