Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly.
Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online. People inevitably ask me, "What is Clickfunnels?". So, technically speaking, it is a funnel builder for online businesses who want to get their message and product into the marketplace in the most efficient way possible. Efficient meaning, high conversion rates. Sales funnels built with Clickfunnels do collectively over $1 Billion dollars every year and Clickfunnels has active about 50,000 users. I can confidently say that Clickfunnels can accommodate any industry, any niche, any vertical. Sales funnels can be manipulated and optimized so easily using Clickfunnels giving the end user the best opportunity to make more money online and scale a modern business platform.
“Bonus comment – there is a clear narrative that ‘we’ can help ‘you’ start your own business. I like that there is a lot of focus on the ‘you’ throughout the page. We could improve this further with the usage of ‘we’ to mean both the user and ConvertKit by about halfway through the page. It is a subtle reassurance that we are here for you and the user will feel the reassurance whether they are aware of it or not.”
Being a few years beyond the Millennial generation, I was in need of a conversation with a Clickfunnels representative to answer my questions. A rep immediately emailed back some link that were in no way helpful. I emailed back to again request a conversation. A rep called Nicholas replied that they are not allowed to talk on the phone. Pathetic. Cutomer service is a zero.
However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.
Match the corresponding ad text. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. Don’t send someone to a page about camping tents if your ad was about sleeping bags. And don’t send them to a generic page and make them search for the product they were looking for.
Inception Secrets: Do you suck at creating sales copy? The majority of people do. But that’s going to change with the Inception Secrets training. Make your way through the training curriculum, and you'll emerge a sales copy master. Make use of these skills to produce amazing copy for your own funnels, or charge for your recently acquired talent and assist other marketers with their copy.
Follow-up with a thank you page. The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in. Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion. However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog.
The Actionetics email builder also comes with an Action Funnels feature which allows you to hyper-segment your contracts in order to trigger external and internal actions at the appropriate time. Internal actions may include, for example, being removed/added from an email list, which external actions may include things such as being able to receive email sequences.
But if you still use separate tools to email and call your leads, then visibility into their different touchpoints at different stages in the funnel can be difficult to figure out. Use a CRM software with built-in email and phone instead. You can create email templates in your CRM to quickly reach out to leads. Even better, you can automate sending out the first welcome email to new leads using workflows. Modern CRMs also track your emails and notify you when the lead opens your email. This is a nifty feature to know when to take action and move your lead to the next stage. You know, strike while the iron is hot? So now you’ll know if your email is getting read or not. You can also use email metrics to test your email performance, and craft better ones to increase open rates.
Russell Brunson, the founder of Clickfunnels & DotcomSecrets, is the creator of Funnel Hacks System. The Funnel Hacks is a video training program, under which you'll learn that how to run a successful business online using ClickFunnels. It’s a step-by-step training from Russell Brunson that how he reverse-engineered, his competitor's sales funnel, and become successful online.
Funnel Hacks System will give you all the benefits discussed above for just $997. This is a steal of the value if you only think about only the cost for the ClickFunnels Etison Suite which will set you back $1782 if you decide to acquire merely the ClickFunnels suite. Nevertheless, if you choose to register to the Funnel Hacks System, you will get access to the Etison Suite and also to a whole lot of training not just for funnel building, however even for sales marketing and sales.
Setting up your sales funnel is the key to creating powerful prospect experiences. It is important that you map them out ahead of time to ensure your sales process is in alignment with the customer’s journey. A CRM tool like Pipedrive, set up to mirror your sales funnel activities, can then help you manage and stay focused on the most important tasks during each stage in the process.
Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. This same color theory should be implemented into your site design. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Paul Olyslager has a nice guide on CTA buttons worth checking out. Test various colors, placements, and sizes to see what works!
“Another massive problem is that there are hundreds of free blog posts with thousands of free headlines that all claim to convert and published by trusted sources in the copywriting/CRO community. There’s nothing special about this offer that I couldn’t already get for free with a quick google search. In other words, this offer needs a USP. Without it, there’s literally zero reason why I would want this over all the free stuff I could get from sites/authors I trust.
On MailChimp’s pricing page, the focus is on getting you signed up for free, with an email, username, and password. They want to get you up and running and start using the product as soon as possible. They hope you will help them market themselves by using their products and spreading MailChimp further. Email marketing is often a one-too-many communication platform. The more you use it, the more likely you are to upgrade.