This was very informative. Thank you. I actually own an insurance business which specifically focuses on health insurance. Normally, we generate our leads from referrals and lead generation companies but it seems like we are making these lead generation companies rich for what often turns out to be poor quality leads. Do you know of instances where click funnels and lead pages have been used for marketing and selling insurance products? It seems that based on what I am reading it’s really geared more towards a tangible product or service. What are your thoughts? Thank you again!

“Some curated content from previous newsletters or a more substantial piece of content would help cement the relationship from the reader who hasn’t actually had any benefit from Jimmy yet.  There’s a free email course linked in the menu which would be a good start, or other ideas would be to get readers to consume content from you in other channels.

SOAP & Seinfeld Email Sequences – So you’re building a list right? But do you know how to leverage your list to the max? It’s all in the follow up emails. This course teaches you the most effective follow up techniques for both immediately after a new subscriber joins you list and to continuing building a long term relationship. The money is in the list, nurture it.
Cons: The advance funnels are not easy & make you work to understand the concept & how to implement it for your business. So you will have to spend quite some time to understand how to make advanced funnels work for you. Seems archaic with its interface & editor while compared to other competitors. A limited number of templates is a handicap at times. Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.
Reconnaissance is all about scoping out the territory and checking out your competition to see who's leading the charge. Talk to anyone with an entrepreneurial mindset and you'll quickly see they have a vision. Those on the verge of a new project launch continually search for the necessary components to help them realize that vision. Part of that search is envisioning every detail of the end product. It should begin by researching similar product sites. Evaluating both successful and not so successful businesses allows you to take note of what the best of the best are doing. This shortens your learning curve. There's no need to start from scratch when you can learn from those who have already mastered the process.
You’re going to get Click Funnels for free for 6 months or 12 months as per your subscription. Thus, a year from now, you’re going to get an email that states “What level would you like to be on? Clickfunnels offers two plans i.e. $97/month, and $297/month plan. You simply go ahead and let the support team know what plan makes the most sense for you at that point. You don’t have to make the decision right now. You can just make your mind up at that point. Use funnel hacks to create an insane amount of funnels. In fact, make it a goal to generate as much money as you can this current year, and that way, when the re-bill comes through it won’t even make a difference.

Interesting programme and a very thorough review. I will be honest I used to drink the Russell Brunson kool-aid, when he first released the Clickfunnels Bootcamp I signed up straight away, I mean who doesn’t want to retire in 100 days? That should have been my first clue, I already told myself that I wouldn’t fall into a get rich quick schemes again but Russell was different,he came with a stellar reputation, surely he wouldn’t use deceptive marketing tactics? Wrong,the actual Bootcamp is good but the advertising for it really rubs me the wrong way know. I suppose what I am trying to say is that I reckon Funnel hacks is probably a good programme, but $997 to learn how to build sales funnels? and even then you are limited to only Clickfunnels and not something like WordPress which is flexible and used widely, even if had the budget, this is a programme I would take a pass on.


Your 6-month access to the enterprise suite is valued at $1782, and it comes with a plethora of industry-leading tools such as the Actionetrics, Backpack, and the ClickFunnels funnel builder. If bought normally, the Etison suite will normally set you back $497 per month, which could come in at $2982 for 6 months, meaning you’re getting a very good deal with $1782!

The only problem is, most businesses don’t know how to talk about themselves or what they are selling in ways that matter to their potential customers. Why? Well, all businesses struggle with egocentrism. After all, you spend all day, every day thinking about and improving your product or offer. It’s natural to want to talk about all the special things that make your business unique!
The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.
Hey Matt! Thanks for this article, it was super helpful! I tried to scroll through some of the comments, but figured I should just shoot you a message. There weren’t a ton of B2C examples in your list and was hoping you had some more up your sleeve. I just launched my company, Make It Hapin, and I’m living on a prayer haha. My finances are limited so my ability to pay for ads in order to test possible funnels is very limited but I’m trying. Make It Hapin is a personalized shopping service designed to help you recreate inspiration images you see on Pinterest and Instagram. The struggle is figuring out a way to get people to remember us while they’re swiping through their feeds. Anyway, I’ve included my website…I’d love it if you could take a look!
A good landing page should naturally lead a user to the conclusion that converting is in their best interest. To do that, however, you need to know exactly what you want them to do and why they might not want to do it. Then, throughout your landing page, you address their concerns and sell them on the value of what they get in exchange for converting.
When you NURTURE prospects, you give them what they need to grow strong and healthy. Obviously not every prospect will grow into a “Lifetime Customer” regardless of what you do. That’s just the nature of lists, email marketing, and all the rest. Still, it’s so important to remember that a list of 100,000 weak and “under nurtured” prospects will never stand up against a list of just 100 “strong and healthy” prospects.
6 Week Funnel Hacks Master Class: The master class that you're going to receive, together with your Clickfunnels enterprise account access, provides you with everything which you need to know to be successful at building sales funnels. Throughout this 6-week period, the Cickfunnels team is going to cover all of the types of funnels, which are: Opt-in Funnel, Sales Funnel, Webinar Funnel, Automated Webinar Funnel, Product Launch Funnel & Membership Funnel.

The free virtual summit consists of interviews with these millionaires where they walk you through their 1–30 day action plans. There’s a catch…these interviews are only available to watch for 72 hours and then they disappear. Naturally, it being Clickfunnels, there’s an upsell: if you want to have access to all 30 interviews forever, AND get individual coaching from Russell and his team, it’s $100. That’s a fricking amazing deal.
A good landing page should naturally lead a user to the conclusion that converting is in their best interest. To do that, however, you need to know exactly what you want them to do and why they might not want to do it. Then, throughout your landing page, you address their concerns and sell them on the value of what they get in exchange for converting.
“Unfortunately, it then leads into a long, text heavy section all about the founder, with no value to the reader, and then flows into a very long list of goals and milestones, very few of which provide any value to the reader. There are a few good social proof pieces, but most of them are simply ‘me me me’. It reads more like a CV or an investor deck than a landing page for prospects.
What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
Only ask for the information they need. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%. The rule of thumb is not to include more than seven fields in your lead gen form on your landing page.
Interesting programme and a very thorough review. I will be honest I used to drink the Russell Brunson kool-aid, when he first released the Clickfunnels Bootcamp I signed up straight away, I mean who doesn’t want to retire in 100 days? That should have been my first clue, I already told myself that I wouldn’t fall into a get rich quick schemes again but Russell was different,he came with a stellar reputation, surely he wouldn’t use deceptive marketing tactics? Wrong,the actual Bootcamp is good but the advertising for it really rubs me the wrong way know. I suppose what I am trying to say is that I reckon Funnel hacks is probably a good programme, but $997 to learn how to build sales funnels? and even then you are limited to only Clickfunnels and not something like WordPress which is flexible and used widely, even if had the budget, this is a programme I would take a pass on.
This means that you can recognize a LeadPage (Landing Page) from a mile away and when people (the normal non-internet marketers) start noticing the similarity between all these page designs it’ll be more obvious that people are trying to squeeze a lead out of them. Having said that, I’m confident the crew at LeadPages will be smart enough to adapt and start churning out more high-quality pages more often to give their users more variety.
Putting the science of funnel hacking into practice is akin to deconstructing a garment or your favorite dish. By looking at something, pulling it apart and looking at the separate pieces or ingredients that make up the end product, you then learn how to build it yourself. Once your funnel hacking is on point, don't be surprised when you become the master who's being funnel hacked.
The habit of doing something to further your goals every day, no matter how small, creates a much larger impact than a massive spurt of movement in a handful of days. The problem with doing it in spurts once in a while is once your done working on it for say 5-6 hours you might be spent. So when you go back the next day to work some more, your remember how tired you were yesterday. Then it starts to become overwhelming and you start to work less and less. You want to stay excited about your business this is going to be your empire.
The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
Actionetics is ClickFunnels’ e-mail automation application which is native to ClickFunnels. Producing e-mails and messages are facilitated with the e-mail builder which has a nearly similar characteristic to the funnel builder. Another cool aspect of Actionetics is its Action Funnels function. Action Funnels let you hyper-segment contacts to set off specific actions whether it is internal or external. Internal actions consist of being eliminated to an email list, added to email list, etc. External actions include being able to get email series.
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.
Measuring how well your sales team is converting leads is imperative to determine the quality of leads and individual sales rep’s performance. With a CRM, you can create reports to know how your leads are converting through different stages by sales reps, and by campaign too. Analyzing which leads are moving down the funnel and converting allows you to plan better conversion strategies.
Marketing experts recommend websites remove the navigation menu and limit internal and external links on the page.[7] The form length mirrors the value of the offer[clarification needed]. They may also include a relevant image, animation or short video. These pages also tend to contain small icons (i.e. of Facebook, or Twitter) to facilitate social media sharing.
Leadpages provides HTML5 templates for contact pages, webinar pages, sales lead and other types of landing pages that customers use to improve leads and get better conversions. The service runs on Google App Engine and uses technology such as Big Table to analyze the landing page data. Unlike competitors that use WYSIWYG (What You See Is What You Get), Leadpages does not have to translate into HTML. Instead the HTML pages are already made, which allows for the data to be decoupled and analyzed in the Google cloud stack. The pages are optimized for any mobile device.
Testing can be conducted sequentially or in parallel. In sequential testing, often the easiest to implement, the various versions of the webpages are made available online for a specified time period. In parallel (split) testing, both versions are made available, and the traffic is divided between the two. The results of sequential split testing can be skewed by differing time periods and traffic patterns in which the different tests are run.
Mini sites generally have multiple pages with short content that funnel visitors from one step to the next along the conversion process. This has the advantage of getting users in the habit of moving from one page to the next, which can help get them in the right psychological frame of mind to convert. The downside to mini sites is that they work best for conversion funnels that need a lot of content.
Now, as a marketing consultant who works with hundreds of active small business owners, I’ve built my entire business using the Clickfunnels platform. It’s worked so well, and my passion for helping business owners make more money faster, I’ve started an exclusive Sales Funnel Mastermind for twelve, motivated entrepreneurs per year. You can learn more about my “inner circle” at this page (BTW, I built it in Clickfunnels).
As aforementioned, the Funnel Hacks system is very cost-effective, costing only $997, which saves you a lot of money compared to buying Etison suite via normal methods – money you could invest back into your business! The good thing about the Funnel Hacks system is that you’re getting access to the Etison Suite in its entirety as well as several training courses which show you how to use it, so it really is a no-brainer!
For content based on Niche website, I’ve been able to setup a membership site for my contractors so they can login and see what I expect out of them when they work on my sites. It’s a crucial part of my business. While I could setup a password protected page for them on my site if I chose, I personally like having a separate site that provides easy to use instructions that cover ALL of my online properties, and not just one specific website.

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We realize that when you make a decision to buy Sales Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and ClickFunnels reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with ClickFunnels. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.
If you’re using an email service like Mailchimp, then you might be stumped on how to send content upgrades without adding subscribers to a gazillion lists and thereby paying for your subscribers multiple times. LeadPages makes this a very simple fix. To do so, you just need to create a new “LeadPage” or “LeadBox” in LeadPages and then upload your freebie, which will automatically be emailed to your new subscriber after they opt-in. It’s an excellent solution if you want to grow your list with content upgrades, but don’t know how to figure it out tech-wise.

As aforementioned, the Funnel Hacks system is very cost-effective, costing only $997, which saves you a lot of money compared to buying Etison suite via normal methods – money you could invest back into your business! The good thing about the Funnel Hacks system is that you’re getting access to the Etison Suite in its entirety as well as several training courses which show you how to use it, so it really is a no-brainer!
Affiliate Disclaimer: I hope you enjoyed this ClickFunnels review. Please note that any links inside this article may be affiliate links to ClickFunnels. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, thanks! Any money we make keeps this site running and allows us to keep producing high-quality reviews.
Funnel Hacks System is a training program bundled with a 6-month access to a full ClickFunnels suite. This includes the ClickFunnels platform, Actionetics and Backpack. What sets it apart from other offers is that Funnel Hacks comes not only with the full ClickFunnels suite, but also with training and guides to make the most out of your ClickFunnels experience.

This page also happens to be their home page, so there are options for “Download,” “Sign Up” and “Log In” in the header (and that’s ignoring all of the clickable elements in the footer!). All of these options make it hard to know exactly what you are supposed to do on this page. In fact, if you scroll below the fold, you may not even be sure what you’re signing up for.
3. Who is my audience? And what are their hopes, dreams, and aspirations? As silly as that sounds, it’s true to some degree – the better you understand your audience, the more you can cater to their wants and needs. Unless you know who your ideal customers are, it will be very difficult to write persuasive copy in the voice of the customer. So get in your audience’s head, Hannibal Lecter-style.
Hello Sunil.. thank you for your feedback, it’s great to hear that you are finding this article useful. Re your question: yes, it makes sense to follow-up as often as you need to to reach the decision-maker. At the early stage of cold calling / emailing / SMS you may have to follow-up 6-12 times with a combination of cold calls and cold emails before you get to kick-started with your prospective customer. Obviously if they unsubscribe or say no then you have to respect this. At later stages, non-response would indicate that your prospective customer no longer sees (or has doubts) about the potential value of the solution you are selling. After following-up 2 times at a later stage, I would make it easy for your prospect to voice their concerns by communicating something like: “I’m struggling to reach you, perhaps we could hop on a call for 5 minutes as I’d like to understand your current thoughts rather than assume you are no longer interested in progressing.”

I like Actionetics since it not just replaces your email advertising yet carrier marketing and also SMS advertising softwares also. This takes automation to an entire brand-new level and also aids you interact the best message to your customers, exactly when they require it. A video introduction of Actionetics will be supplied additionally listed below.
Here's my video review of ClickFunnels and LeadPages Pricing. I go into further detail below the video in regards to features, etc. You'll find no better source on Clickfunnels Pricing strategies, features and additional sale funnel know how than here on my blog. Be sure to start your 14-Day Free Trial of Clickfunnels to access my bonuses I mention in the following sections.
Have a clear call to action. Call to actions can be present in the headline text as well as the button text (example: “submit” vs. “download your free marketing guide”). There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
As you can see, the pros definitely outweigh the cons. Some of the cons are pretty nitpicky, including the URLs being messy, but that’s more of a personal preference than anything. I know there are lots of other landing page builders that people will use, including Thrive Architect by Thrive Themes. For me, I’ve found the funnel step integration to be some of the easiest funnel software to design though.
1. What is the goal? In an ideal world, what would visitors do upon reaching your landing page? Would they buy something? Fill out a form? Sign up for a newsletter? Download an ebook? Toss aside their keyboard, break out a harmonica, and play a sweet blues rift? The first step for any strategy is determining goals. (You have to define conversions before you can track conversions.)

Hello – at first looking at the Imbound plugins for landing pages – call-to-action -and Imbound forms- I thought “what a great system plugin for WordPress. However – after creating a landing page and then tring to utilize the call to action by placing the shortcode in the landing page – it does not show up.These are the most important function of them all! So then I created an Imbound form instead for Email and although it seems to work – I find out later when testing it does not send out any email when tested. I wondered why I did not get any responses – not even one! Not to my notification email or to the one who subscribes. Unfortunately I jumped the gun and advertised the landing page, and now I do not know whether I have gotten any responses or not. I tried to get support earlier on when attempting to use these plugins because the help videos just disappeared after navigating away one time. I cannot find any directions or videos – nor can I get any support response. So it seems to be a good idea gone bad to me. Mistakes and malfunctions can and do happen with a lot of plugins, but the worst thing in the world is not getting any support what-so-ever! So I suppose there is not a lot of “going Premium” with these plugins.

Robert Graves used to work in consulting but left that to pursue his copywriting and design business. During this transition from desk-job to business owner means he gets to experiment and try out many marketing tools to help grow his business. This makes him a real-life, trial and error expert. This experience has made me a trial and error expert.
Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?
“The main headline copy is short and persuasive with the sub-head doing the heavy lifting (at the risk of sounding clickbaity). The color and font of the CTA feels right and there aren’t too many CTAs to distract the visitor. Social proof with logos is good but can extend it by adding testimonials from real users. The body text explains the benefits but can be broken down into sections to have a better flow. Finally, the difference between a good first impression and a great one boils down to subtler aspects. Use logos with better resolution!”
Testing can be conducted sequentially or in parallel. In sequential testing, often the easiest to implement, the various versions of the webpages are made available online for a specified time period. In parallel (split) testing, both versions are made available, and the traffic is divided between the two. The results of sequential split testing can be skewed by differing time periods and traffic patterns in which the different tests are run.
4. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. from Twitter or Facebook. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Study everything about the presentation of their product or service. How does the site look? Does it have a lot of white space or is it text heavy? What are they offering as a takeaway? What is the call to action? Where is the call to action? Are there multiple calls to action? What type of images are they using? Is there video? Do they use testimonials? As you begin to see patterns emerge on successful sites, take note. These are the things you'll want to integrate as part of your initial framework and represent the foundation of your funnel hacking.
Since a personal growth coaching business is different from a printable artwork business, ClickFunnels helps you work with the taste that fits your potential traffic. These templates are the result of intense market research and analysis. If you don’t know which funnel is the best for your offer, get the Free Cookbook. You’ll find the recipe for each funnel in the book, plus all the information you need to build your funnel. (It’s free and a must to read!)
Remove unnecessary words — Every word existing on your page must be necessary. If you can remove a word without it reducing how enticing, clear, or useful a sentence is, remove it. (Excess verbiage increases the visitor's labor, which triggers their impulse to skim.) A tip: avoid clichés like revolutionary, incredibly powerful, best-ever, and so on. Other products claim these qualities, so visitors are blind to them. It's better to specifically describe how you're different.
Mini sites generally have multiple pages with short content that funnel visitors from one step to the next along the conversion process. This has the advantage of getting users in the habit of moving from one page to the next, which can help get them in the right psychological frame of mind to convert. The downside to mini sites is that they work best for conversion funnels that need a lot of content.
The first stage in setting up sales funnel reporting is to understand your sales process fully (perhaps using a technique like flowcharting). While sales processes are often quite similar from company-to-company, there can be points of difference depending, for example, on the size of the order and the consequences to the client of making the wrong purchase decision.

Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
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