I’ve checked out a few of Russell Brunson’s content, on youtube, and he seems to really know his stuff. To be honest, at first I was skeptical and thought he could be a fraud but then I had a read of his book. It was actually really interesting and full of useful advice, also I seen that he’s speaking at Grant Cardone’s 10X seminar (or something like that), I know he’s legit so Russell – and his program – must be too!
Sales teams are almost always urged to qualify leads before fully pursuing them. Qualifying leads accurately in this stage establishes an effective sales process. Reps use the BANT technique to determine if leads have the budget, need, authority and timeline to purchase. Only leads that meet the qualification criteria become potential opportunities and trickle down. Pushing leads without proper qualification into the sales funnel will clog your sales cycle, and won’t necessarily lead to revenue.
Measuring how well your sales team is converting leads is imperative to determine the quality of leads and individual sales rep’s performance. With a CRM, you can create reports to know how your leads are converting through different stages by sales reps, and by campaign too. Analyzing which leads are moving down the funnel and converting allows you to plan better conversion strategies.
People not in your market — Learn how appealing and comprehensible your copy is to those who aren't familiar with your market or product. Do you give them enough context to want to know more? This will help cover the common problem where your site over-assumes base-level knowledge on behalf of your audience. This is important because there may be a lot of people on the edge of your market who'd become customers if they merely better understood why they should be.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
Cons: It is soooo expensive. There is no option to have a true website, you basically have to create each page separately and connect them which, there is no easy way to do. Also, I found that the cloud platform they host on would often crash and send my users and error message. Builderall has all the same stuff for way cheaper http://bit.ly/CheapCF

Of course, some of you are makers and originators and you really want to build your own thing and that's totally fine. I would just say, make sure you adhere to direct response principles and philosophies when it comes to creating your funnels, that is something that's super easy, but the best way, as Russell Bronson of ClickFunnels, he's the founder of ClickFunnels and DotComSecrets. He's a big proponent of what we call funnel hacking. Funnel hacking is something also that I've written about on my blog. As a matter of fact, I'm hoping this link works. Yeah. GroovyMarketing.biz/funnelhacking. I've created a funnel hacking playbook.

Because the pages are part of your overall site architecture, you can use robust site testing tools like Optimizely or VWO to really improve your page/site performance. Unfortunately, while most landing page tools have built-in A/B testing features, they typically lack the options and level of detail available from more dedicated site testing tools.


4. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. from Twitter or Facebook. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
BUT – I do think that ClickFunnels has a full suite of options for any niche site builder, and that you should consider it if you are thinking that you are going to start outsourcing some of your work. If you are running an Amazon FBA business, having a ClickFunnels subscription may be worth considering; especially if you run paid traffic to your products on your own ecommerce site.
Now all of this landing page theory is nice, but reading about landing page design and actually designing an effective landing page are two very different things. If you want to create landing pages for your marketing campaigns, you have two basic options: 1) build the pages directly on your site or 2) create the landing pages using a landing page tool.

WARNING: If custom field checkboxes are not available to you or you are not using a third-party ESP, you can utilize the Leadpages active-consent checkbox. Consent data will not be passed to your ESP in this case (unless you're integrated with Drip) and will be saved in the .CSV file download for Drag & Drop Leadpages and Leadboxes. Here's how to download that .CSV file.
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.
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Clickfunnels: Review, Demo, Pricing and Features: