Study everything about the presentation of their product or service. How does the site look? Does it have a lot of white space or is it text heavy? What are they offering as a takeaway? What is the call to action? Where is the call to action? Are there multiple calls to action? What type of images are they using? Is there video? Do they use testimonials? As you begin to see patterns emerge on successful sites, take note. These are the things you'll want to integrate as part of your initial framework and represent the foundation of your funnel hacking.
At the end of the day, Clickfunnels is kinda like Sales Funnels for Dummies (not literally dummies, hopefully you’re all picking up my reference here). You don’t have to hire anyone to create one for you (though you certainly can) and you don’t have to be tech-savvy — you just start with one of their pre-created free templates, and then it’s drag and drop from there. Easy-peasy.
Of course, if you're going the paid ad route, you could also use Facebook and Google re-targeting to keep that awareness and interest level high. For example, if you've ever noticed after leaving a particular website, that you begin to see their ad everywhere, there's a particular reason for that. Especially if they've already entered your sales funnel, this is a very powerful way to get them to act.
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.
Closed-ended experimentation. Consumers are exposed to several variations of landing pages, altering elements like headlines, formatting and layout while their behavior is observed in an attempt to remove distractions that will take the lead away from the page, including the primary navigation. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
Cons: I'm on the Etison Suite because I like the simplicity of using Actionetics as my email client. Yes, it is an expensive cost each month but the platform and process was created by one of the best marketers and online salespersons out there. It's ably supported by a great community of entrepreneurs all using (or trying to use) the software to get their business to the next level.
To learn more about funnel hack system, you can register for Funnel Hacks webinar totally free of charge, and find out what a funnel that’s currently generating $17,947 per day for Russell Brunson looks like? And, what if you could Fairly (And ethically) knock-off this SAME funnel, within just 10 minutes (Making use of web-based tools)? Now, this funnel is in supplement niche, but you can use the framework to develop million dollar funnels selling info products, coaching program, local products and services and more…
Now I know you might think, this is the whole reason the software was created so you can see who’s moving through the funnel. But LeadPages could have definitely implemented a simple system where they could link up funnels in the same way (and probably will in the near future). It makes it super straight forward to see which funnel is working and which parts of your funnel need tweaking.
The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.
In addition to using your sales funnel for strategic planning, you can use CRM software like Pipedrive to help you save time and focus on moving more customers to the end of your sales funnel with automation tools and activity reminders. For instance, the Smart Contact Data feature can decrease prospect research time and email templates can save time spent on drafting emails from scratch.
This post is all about how to make money using affiliate marketing websites. I get questions all the time through my blog, my email list, my fan page...about affiliate marketing. I just wanted to share a quick story with you and also just walk you through the recipe of what it takes to have a six-figure affiliate marketing business because it's not as hard or as complicated as it may seem in your online research.
Your 6-month access to the enterprise suite is valued at $1782, and it comes with a plethora of industry-leading tools such as the Actionetrics, Backpack, and the ClickFunnels funnel builder. If bought normally, the Etison suite will normally set you back $497 per month, which could come in at $2982 for 6 months, meaning you’re getting a very good deal with $1782!
It’s also an e-commerce platform that allows you to sell subscription products, build membership sites (for your online course or whatever), opt-in pages, or e-commerce sites. It’s brilliant for multi-level sales pages, because it has upsells, downsells, cross-sells, offer pages, and offer bumps that are automatically built in with its sales funnel templates.
In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.
Cons: The biggest issue for me is that all the work that is done on the Clickfunnels platform is at risk if they ever change their terms of service. I'm not saying that they ever would, but if company is ever sold, I could see a new owner possibly changing the fee structure or something like that. I've been stung before, so I believe this is a con compared to having your funnels in Wordpress. The other main con is the pricing. It's not cheap compared to similar functionality on Wordpress using a good quality theme.
The number and name of each stage may vary based on business type and sales process. But what the sales funnel represents is straightforward. You start with a lot of prospects who know your business. Sales reps qualify those prospects, and out of those, only some will proceed to the next stage to have a conversation with you. As sales reps continue to nurture leads towards the close, they trickle down the funnel until you’re left with actual customers.
Are you interested in a funnel that’s currently making $17,947 per day? Not per month, that’s per day! If we told you that you could ethically “knock off” this funnel in less than 10 minutes, I bet you’d be interested right? Well, you can do just that! Here we’re going to show you how this funnel works, giving you a tour of the various pages and showing you why they are so effective at generating revenue and retaining leads.
Now, as a marketing consultant who works with hundreds of active small business owners, I’ve built my entire business using the Clickfunnels platform. It’s worked so well, and my passion for helping business owners make more money faster, I’ve started an exclusive Sales Funnel Mastermind for twelve, motivated entrepreneurs per year. You can learn more about my “inner circle” at this page (BTW, I built it in Clickfunnels).
In particular, if someone makes it through to the end of your landing page, you have a final opportunity to convince them to convert (incidentally, this is a good place for another CTA). With your closing argument/reinforcing statement, you should summarize everything you covered in the rest of your landing page and then throw in any additional selling points you think might seal the deal.
Using activity schedulers is another way to manage prospects through a sales funnel. Activity schedulers allow you to schedule sales activities and incorporate them into your calendar. Doing this helps you focus on prospect engagement activities that are most likely to move them through the sales cycle. They are also a tool to help remember to carry out these activities.
Creating your own landing page can be a challenge. Because they're so conversion-focused, getting something wrong is super easy. My recommendation is to look into the many landing page template providers out there - something that's already designed by UX experts and professional designers. A good landing page builder (like Wishpond) makes something which can be overwhelming and complicated quick and easy.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?