Unique visitors instead of total visits — If you're counting every visit in the denominator of the equation, you're including return visits too. This doesn't make sense if someone can only convert once (e.g. signup for an account). Consider how they might check out the site a few times before converting. If so, don't let that deflate your conversion metric. Instead, count the unique number of visitors in any given period. And make your period at least as long as the average time it takes for someone to convert after first visiting your site.
Let’s be clear—leads won’t automatically move down the funnel. Sales reps have to continue to do their part of selling and allow the CRM to update the lead’s stage in the funnel by completing certain actions. You can setup workflow automations in the CRM to change lead stages. For example, after you’ve contacted a lead, the CRM will automatically update the lead’s stage based on the last activity.
Sales funnels are important so that you stay focused on carrying out the right sales activities at the right time in the prospect relationship. If you’re in the Awareness phase, you are engaging in prospecting or lead generation activities. If you’re in the Evaluation phase, you are sending your customers quotes or proposals so they can evaluate their options and ultimately make a purchase. Sales funnels serve as reminders of what needs to be done and when.
Connecting with prospects at the moment they express interest increases your chances of conversion. Set up this Leadpages-Gmail integration, and we'll take care of everything: It will automatically send an email from your Gmail account to the recipients of your choice whenever a new form submission is received on Leadpages, reaching out with a customized message even while you're busy with other tasks.
Total-experience testing, or experience testing, is a type of experiment-based testing in which the entire website experience of the visitor is examined using technical capabilities of the website platform (e.g., ATG, Blue Martini Software, etc.). Rather than creating multiple websites, total-experience testing uses the website platform to create several persistent experiences, and monitors which one is preferred by the customers.
They even run a program to win your dream car. All you have to do is get 100 new people to sign up for ClickFunnels, and they’ll cover the monthly payment on a new car of your choice. So once you’ve signed up for ClickFunnels, played around with it a bit, and fallen in love with your awesome new funnels, consider promoting it to your list or blog for a bit of extra cash (and maybe even a brand new car!). Learn more about their “Dream Car” program here.
Of course, some of you are makers and originators and you really want to build your own thing and that's totally fine. I would just say, make sure you adhere to direct response principles and philosophies when it comes to creating your funnels, that is something that's super easy, but the best way, as Russell Bronson of ClickFunnels, he's the founder of ClickFunnels and DotComSecrets. He's a big proponent of what we call funnel hacking. Funnel hacking is something also that I've written about on my blog. As a matter of fact, I'm hoping this link works. Yeah. GroovyMarketing.biz/funnelhacking. I've created a funnel hacking playbook.
As your sales reps qualify leads and identify opportunities, they’ll create an opportunity, aka deal in the CRM. Sales managers want to know the value of each deal and total deals by stage to prioritize the team’s efforts on high-value deals. In addition to this data being available in the CRM’s visual sales pipeline, you can also create detailed reports to further analyze deals, and add them to a dashboard to actively monitor their progress.
It’s super refreshing to see a platform with some new pages, kind of reminds me of Unbounce. As you can see in the image above, their range of page designs are quite vast (this is only for Opt Ins) and can be used in a number of ways. While they may not look as sexy as LeadPages landing pages right off the bat, at the end of the day all that matters is the conversion rates.
As you can see, the pros definitely outweigh the cons. Some of the cons are pretty nitpicky, including the URLs being messy, but that’s more of a personal preference than anything. I know there are lots of other landing page builders that people will use, including Thrive Architect by Thrive Themes. For me, I’ve found the funnel step integration to be some of the easiest funnel software to design though.
LeadPages offers their Annual and 2 Year Billing (most recently added) upfront to all their customers while ClickFunnels (naturally) uses their funnel through a direct up-sell. I really would like to dissect both of their checkout forms at a later date as if you dive deep into what they have done, why they have designed parts of the pages the way they have, you’ll stand back in awe at the ingenious conversion masters that they are.
MailChimp is a freemium email marketing tool. Similar to Wufoo, they offer a free plan (good through 2,000 contacts). A bit of background: MailChimp grew their business significantly when they decided to go freemium. How? At the bottom of every email, it would say something like Powered by MailChimp. Every customer email sent helped to spread the word. It created a kind of viral loop.