Of course, I shouldn’t be editing the live version of the site. But, editing an off-line version and making the switchover is something I find tricky. My strategy when something like this happened was twofold. First, I would post on WordPress forums asking for help. And while I awaited an answer from the community, I would begin a painful trial and error process.
By now, your customers trust you (as they should!). They’ve received all the benefits from the top of the funnel (the freebie they registered for on your website), and the middle of the funnel (be it emails with great content from you or otherwise), and they have some sense of who you are as a person. This is where you ask for the sale (hello, bottom of your funnel!). You want to continue to engage, of course, but you also want to offer something of even more value to your customers.
Then you have a thank you page. This shows your appreciation for your customer, while also encouraging a deeper relationship with your business. For example, someone gave you their email on the Leadbox™ in exchange for a free eBook. You can now have a page that thanks them for signing up, gives them the eBook, and encourages them to purchase the associated workbook that enhances their eBook purchase. Watch Hubspot’s tutorial to create a thank you page that nurtures leads.
This page also happens to be their home page, so there are options for “Download,” “Sign Up” and “Log In” in the header (and that’s ignoring all of the clickable elements in the footer!). All of these options make it hard to know exactly what you are supposed to do on this page. In fact, if you scroll below the fold, you may not even be sure what you’re signing up for.
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After linking the pages together, my funnel was ready to go. It took about two days to complete this funnel compared to a couple of hours on ClickFunnels. I am also worried about the security of my pages. I’m protecting these pages from search engine spiders. But, could someone with technical skill still uncover them? With ClickFunnels, I am more confident in the security of these pages.
The metaphor of the funnel is used because people drop away at each stage of a long sales process: for example, many of your unqualified prospects may have existing suppliers with whom they're very satisfied. Others may have needs which other competitors are better-placed to satisfy. Still, others may love your products, but not have the budget to buy them.
Most likely, your customer is now at a point of decision. It’s your job to offer them something so valuable they’re compelled to take action right now. One way to do this is through a webinar that ends with a call-to-action. Let’s say your webinar is about “How to Get in Shape.” At the end of the webinar, you might offer a low introductory price for a membership to your online fitness classes. You might also create sales pages or sales emails. How you do this is up to you. The point is to continue offering amazing content to your customers. And, of course, to close the deal with a sale.
“There’s more bad than good about this page unfortunately. As soon as you load it, you have a clear headline, which leads into a clear description, and a call to action. Great. However, the video lacks subtitles, and there’s no way to see how long it is. It’s not a particularly exciting and engaging video, it doesn’t tell me too much about what I’ll get, it’s more about them.
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.