Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
Hi, Im from Poland. Do you think Wealthy Affiliate is a good choice for me? Online marketing is my hobby. I’d finalky like to try it out and earn on it. For a year Ive been looking for different courses to get me prepared. Ive come across ClickFunnels and ASM stuff. I dont know whete to find products to sell. Thats my biggest problem. Any advice for me?
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As your sales reps qualify leads and identify opportunities, they’ll create an opportunity, aka deal in the CRM. Sales managers want to know the value of each deal and total deals by stage to prioritize the team’s efforts on high-value deals. In addition to this data being available in the CRM’s visual sales pipeline, you can also create detailed reports to further analyze deals, and add them to a dashboard to actively monitor their progress.
So, I was happy to take her under contract and put something together for her. As you can see, this right here is inside of what we call an opt-in funnel. The way you create an opt-in funnel, if you're wondering, is this easy button right here. With one click you get an option, what's your goal, collect email, sell a product, host a webinar. I also have some unbelievable webinar funnels that maybe I can ... If I have time I'll show you later in this video, but real quick, when you choose collect emails you're obviously going to name it, and grouping and tagging is very important, I will do that with this one.
Actionetics is ClickFunnels’ e-mail automation application which is native to ClickFunnels. Producing e-mails and messages are facilitated with the e-mail builder which has a nearly similar characteristic to the funnel builder. Another cool aspect of Actionetics is its Action Funnels function. Action Funnels let you hyper-segment contacts to set off specific actions whether it is internal or external. Internal actions consist of being eliminated to an email list, added to email list, etc. External actions include being able to get email series.
Follow-up with a thank you page. The thank-you page is a great way to guide visitors to other related material on your website that they may be interested in. Providing this added info in the initial landing page would have been distracting and could have led visitors away from making a conversion. However, now that you’ve sealed the deal, the thank-you page is the perfect place to suggest related products, guides and information your audience may find helpful, or links to other parts of your site, such as your company blog.
Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. This webpage typically displays content that is a relevant extension of the advertisement or link. LPO aims to provide page content and appearance that makes the webpage more appealing to target audiences.
I wanted to also show you, which by the way, you can delete or archive funnels that you don't want. So, I'm archiving this test funnel immediately. This should take me back to the main page. It does. One of the cool things about ClickFunnels is that you can share funnel. So, quite literally, let's say you want my event application opt-in funnel. I can go to settings and I can grab what we call the share funnel link, which is right here, and I can send that to you and you can import it directly into your account, and it's super easy. Quite literally, click on it and boom, it lets you into your account. And you get all these cool prebuilt features, cuts down on time a whole lot and allows you to concentrate on optimizing instead of always building.
The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
Leadpages provides HTML5 templates for contact pages, webinar pages, sales lead and other types of landing pages that customers use to improve leads and get better conversions. The service runs on Google App Engine and uses technology such as Big Table to analyze the landing page data. Unlike competitors that use WYSIWYG (What You See Is What You Get), Leadpages does not have to translate into HTML. Instead the HTML pages are already made, which allows for the data to be decoupled and analyzed in the Google cloud stack. The pages are optimized for any mobile device.
I definitely have subscribed to Funnel hacks and have made my ROI multiple times over already with my affiliate and other business i’m involved in already. Also to back up Russell’s products (Perfect Webinar), I can 100% say that the products are very revolutionary and life changing, including his 2 books if you want to get it: Dotcom Secrets (https://incomefromthereddot.co…) and Expert Secrets (https://incomefromthereddot.co…). His process of doing things is very different but simple at the same time, so if you’re serious in wanting to make money, at least get his books first! Funnel hacks only if you have the money to go for it because the value in there is really amazing.
4. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. from Twitter or Facebook. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
As you can see, the pros definitely outweigh the cons. Some of the cons are pretty nitpicky, including the URLs being messy, but that’s more of a personal preference than anything. I know there are lots of other landing page builders that people will use, including Thrive Architect by Thrive Themes. For me, I’ve found the funnel step integration to be some of the easiest funnel software to design though.
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.
ClickFunnels offers two pricing plans and a 14-days FREE trial to kick start your sales funnel building process to rapidly generate leads and grow your business. The first ClickFunnels pricing plan goes for $97 per month which is called the Startup plan and the second ClickFunnels plan goes for $297 per month which is called the Etison Full Suite plan.
Pros: Man oh man do I love ClickFunnels. I've been using them for 4+ years and am a huge fan. Not only is the price point super affordable, but if you want to get into selling online and want an all-in-one solution, it's ClickFunnels. My current company is a bit more established to have the core of our business run on ClickFunnels, but I use it all the time to test out new offerings or programs before having our development team hard-code it onto our main website.
This is one of my favorite things about LeadPages. For most people, designing a lead magnet landing page on their website is difficult because then you’d have to mess with the coding on your site and could potentially break something. LeadPages makes it mega easy. They have about a zillion different templates you can customize to create landing page opt-in forms, like this one:
“1. Use a sticky navigation bar: A ‘sticky’ navigation bar can help people explore ‘Edgar’ in a comfortable and controlled manner. People like to explore websites without them feeling that they are losing control. Even if they never use the navigation bar, it can still have a positive impact on the overall experience. Not having control can potentially trigger a feeling of stress which can cause people to leave the site and therefore increase bounce rates. (Think of the analogy of a GPS in your car)
Activity reminders also help you manage prospects through your sales funnel by not letting important sales activities slip through the cracks. Most CRMs come with activity reminders that can help you stay on top things. Pipedrive’s activity reminder and notification features remind you of important prospect-related activities. You can create sales funnel activities and then create reminders or notifications related to those activities.
Bottom line, there’s a few things I’d like to highlight for the pages available. ClickFunnels only lets you access certain pages and funnels based on your account level ($97+ gets you all the access) where LeadPages lets you access everything from $37. Having said that, as seen in the pricing table, split tests are not included in a LeadPages basic plan.
Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here -- not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.
Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.
Study everything about the presentation of their product or service. How does the site look? Does it have a lot of white space or is it text heavy? What are they offering as a takeaway? What is the call to action? Where is the call to action? Are there multiple calls to action? What type of images are they using? Is there video? Do they use testimonials? As you begin to see patterns emerge on successful sites, take note. These are the things you'll want to integrate as part of your initial framework and represent the foundation of your funnel hacking.
Have a clear call to action. Call to actions can be present in the headline text as well as the button text (example: “submit” vs. “download your free marketing guide”). There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
Pros: Funnels involve many moving parts, pages, and pieces. Having designed these for years myself, I expected Clickfunnels to be another newbie tool, but it's so so much more. You can easily set up funnels for specific markets, tying them together and tracking in a way that's visual (not Kanban, but close) and easy to understand. Instead of complex interfaces, you have an easy step by step way to get things going quickly. As an experienced user, I was impressed by the value this delivers for people regardless of skill set. There's so many smart elements - for example, preview your page and it shows you the version regardless of cache, so you're not stuck emptying your browser. Few years ago this would have cost you thousands to set up individually, and left you needing tech assistance. Clickfunnels eliminates that and makes it so even a beginner can use this tool.
If people want to convert many of their leads into sales, then they would often pay high prices in search of a well-functioning funnel which effectively converts customers and makes sales. However, you don’t necessarily have to use expensive tools in order to get those conversions anymore. When you use a simple system, such as ClickFunnels, you get to save expenses on staff such as developers and designers, as well as save money on expenses such as email automation software and landing page software. ClickFunnels is an all-encompassing piece of software which allows this entire process to be simplified and streamlined for you.
But, given the volume of leads that fill your funnel, sales teams have a hard time converting leads into customers because they cannot discern the hot from the cold. This results in unqualified hot leads in the top of the funnel that either drop out due to slow response times, or remain stuck in the middle of the funnel eventually becoming cold leads. For a business this means missing out on golden ($) opportunities. And, that’s just one leak. There are more ways you lose leads in the sales funnel.
It's crucial to follow-up with leads while they are warm, but it's not always easy because of all the manual steps it takes. This integration automates those steps for you. When new Leadpages forms are submitted, Lead Connect automatically calls your sales team and the first person to accept the call is connected with the person who filled out the form.
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Also known as click-through landing pages, nurturing visitors directly on your site is a more advanced marketing technique. They’re sort of a combination of lead generation and direct sales landing pages. Their purpose is to warm leads through a sales funnel directly on your site. They keep visitors clicking through and converting as you guide them through your on-site sales path. You don’t necessarily need a personalized, segmented email automation campaign you might implement with lead generation (or a dropped sales cart).
Then you have a thank you page. This shows your appreciation for your customer, while also encouraging a deeper relationship with your business. For example, someone gave you their email on the Leadbox™ in exchange for a free eBook. You can now have a page that thanks them for signing up, gives them the eBook, and encourages them to purchase the associated workbook that enhances their eBook purchase. Watch Hubspot’s tutorial to create a thank you page that nurtures leads.
Unfortunately, even if you use the right landing page tool and follow every landing page best practice, there’s no guarantee that your landing pages will work the way you want. People are hard to predict and—even if you think you have a great feel for your target audience—it can be hard to predict what sort of landing page design will deliver the results you need.
Cons: My dislikes are more nit picky than complaints; setup of URLs can involve 2 separate screens, which makes it a little confusing at first. It is template driven and some of these are very Internet Marketing centric, so the look and style may not be a fit, but of course you can adapt and make these your own. A broader selection of templates will help, but they do have a community of developers adding to it daily, so this is likely a short term problem.
The Actionetics email builder also comes with an Action Funnels feature which allows you to hyper-segment your contracts in order to trigger external and internal actions at the appropriate time. Internal actions may include, for example, being removed/added from an email list, which external actions may include things such as being able to receive email sequences.
When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.