1. What is the goal? In an ideal world, what would visitors do upon reaching your landing page? Would they buy something? Fill out a form? Sign up for a newsletter? Download an ebook? Toss aside their keyboard, break out a harmonica, and play a sweet blues rift? The first step for any strategy is determining goals. (You have to define conversions before you can track conversions.)
“There’s more bad than good about this page unfortunately. As soon as you load it, you have a clear headline, which leads into a clear description, and a call to action. Great. However, the video lacks subtitles, and there’s no way to see how long it is. It’s not a particularly exciting and engaging video, it doesn’t tell me too much about what I’ll get, it’s more about them.
I am not sure how to consider the extra time I spent on my WordPress funnel. It was my first time building such a funnel but future funnels should be easier and take less time as I gain skills. In fact, the skill development aspect is what I am enjoying most about WordPress. I liken it to automatic versus manual cars. If I can build a funnel on WordPress, that skill would make me more proficient using other software.
But with ClickFunnels I’ve submitted 3 tickets with at least a combined 800 words of suggestions and bugs and each time was responded back in 12 hours with a name behind the computer who I can actually reach out to. They also went above and beyond telling me xxx programmer and xxx designer are working on the issue and other users have faced the same ones.
I'm going to show you some examples of just really kind of the fire power that ClickFunnels brings to the table. What you're seeing here is literally the inside of my ClickFunnels account and just real fast, I want to just scroll down and let you see the kind of activity that I create inside my ClickFunnels account. These are all active or semi-active funnels that I use on a weekly basis for my business. You might be wondering, "Well, Josh, what do you do for business?" And I do a few things. I have a few streams of revenue, if you will, businesses. One would be SalesFunnelMadness.com, which is right here. I talk about ClickFunnels, I talk about building sales funnels and I help people build their sales funnels.
WARNING: If custom field checkboxes are not available to you or you are not using a third-party ESP, you can utilize the Leadpages active-consent checkbox. Consent data will not be passed to your ESP in this case (unless you're integrated with Drip) and will be saved in the .CSV file download for Drag & Drop Leadpages and Leadboxes. Here's how to download that .CSV file.
Pros: Everything is included. Everything you need from an online marketing/funnels standpoint is all included. No piecing together pieces of software or programs here and there. Integrations are so easy and everything just works. Documentation is superb if you have any questions. You need to implement funnels from a strategy standpoint and every alternative is just much more complicated.
Pros: All in one ... Marketing for Entreprenuers. Easiest platform - fillin the blanks when building your funnel and then start posting. They guide you every step of the way. You should get Richard Brunson's books as they go through so many of the steps on how to build your business' funnel. They are always adding more features to their software. they have a great FB community as well that is very helpful too.
Have clickable share buttons. Many people are more than happy to post about a recent purchase or share a resource they have found helpful. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement.
Now that leads can be organized and scored in your CRM, the next step for sales reps will be to reach out to the priority leads over phone or email. Tracking conversations—when was the last email or phone conversation, what did you speak, did they read your email—is an advantageous feature to know how to strategically plan your next course of action.
You must know by now that the sales funnel defies gravity. Not every lead who enters your funnel finds their way to the bottom. Sometimes, even all the qualified leads don’t reach the bottom of the funnel. This can be due to the negligence of sales reps to engage with the lead, or simply because the lead is not ready to take the next step. It’s important for sales reps not to perceive a qualified lead leaving the funnel at any point as a lost opportunity. CRM helps you win back lost opportunities through lead nurturing.
I am currently using LeadPages and was thinking of moving to Clickfunnels after my 14 day trial (depending on how it goes). It gets a bit annoying doing the integrations sometimes, especially that you have to always remember to connect the flow for things to work. That’s why so far I really appreciate the all-in-one feature that ClickFunnels have. I am also planning to sell my own products in the nearest future and really appreciate you letting us know about how to save $$$ by using ‘Funnel Hacks’
Because the pages are part of your overall site architecture, you can use robust site testing tools like Optimizely or VWO to really improve your page/site performance. Unfortunately, while most landing page tools have built-in A/B testing features, they typically lack the options and level of detail available from more dedicated site testing tools.
Cons: My dislikes are more nit picky than complaints; setup of URLs can involve 2 separate screens, which makes it a little confusing at first. It is template driven and some of these are very Internet Marketing centric, so the look and style may not be a fit, but of course you can adapt and make these your own. A broader selection of templates will help, but they do have a community of developers adding to it daily, so this is likely a short term problem.
Depending on your business and industry, you could have 1,000 prospects at the top of your funnel. However, towards the end of your funnel, you may have 25 prospects. While these 25 prospects are more likely to convert than the ones at the top of the sales funnel, at the very end, there may only be five customers who’ve made a purchase and only two that are repeat customers.
Now all of this landing page theory is nice, but reading about landing page design and actually designing an effective landing page are two very different things. If you want to create landing pages for your marketing campaigns, you have two basic options: 1) build the pages directly on your site or 2) create the landing pages using a landing page tool.
They have already started mentioning big names in the Internet Marketing industry whose landing pages they have published to the marketplace which continue to build and expand LeadPages‘ authority. Some of these names include Ezra Firestone (Smart Marketer), James Schramko (Super Fast Business) and Ryan Deis s(Digital Marketing)….but no Russell Brunson 😛 (by the way, all those guys are killing it as of late, so kudos to them!)
In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.
4. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. from Twitter or Facebook. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
Your sales funnel is healthy if you have enough prospects going through it. If you’re moving enough prospects through the funnel with the experiences and interactions you create and if you are able to profitably convert enough prospects into paying customers, your sales funnel is healthy. See our article on Sales Metrics – 17 Reports That Improve Your Sales Pipeline Performance to help measure your sales funnel health.
You can change the name to your company name or your product name or say 'hi' to your prospect, whatever it is. The rest of the stuff is very useful. The page description and keywords, very useful in SEO, if you are paying attention to SEO, but most people using ClickFunnels aren't overly concerned with SEO because they're driving traffic with either JV, Joint Venture Partners or affiliate partners who have email lists, or they're driving traffic with Google AdWords or Facebook Ads, something like that.
Or, are you a leader, an adventurer or an evangelist? How you position yourself is entirely up to you, but your message must be consistent throughout your entire "pitch" and it needs to be steeped in the truth. Your backstory, and just how you convey that through parables, character flaws and polarity, has much to do with just how well you can "hook" in your prospects to create a mass movement.
It’s also an e-commerce platform that allows you to sell subscription products, build membership sites (for your online course or whatever), opt-in pages, or e-commerce sites. It’s brilliant for multi-level sales pages, because it has upsells, downsells, cross-sells, offer pages, and offer bumps that are automatically built in with its sales funnel templates.
Overall: This software is a nice one-stop to create positive outcomes from (and for) visitors to our website. Before we tried ClickFunnels we were putting a lot of stress (i.e. asking a lot of) on our IT and web developer because every time we wanted to start a campaign we asked him to create a funnel using multiple software applications. With this software, it eliminates the need to bog down our web department as ClickFunnels allows one user to create, manage, and monitor a website funnel.
I’ve checked out a few of Russell Brunson’s content, on youtube, and he seems to really know his stuff. To be honest, at first I was skeptical and thought he could be a fraud but then I had a read of his book. It was actually really interesting and full of useful advice, also I seen that he’s speaking at Grant Cardone’s 10X seminar (or something like that), I know he’s legit so Russell – and his program – must be too!