Mini sites generally have multiple pages with short content that funnel visitors from one step to the next along the conversion process. This has the advantage of getting users in the habit of moving from one page to the next, which can help get them in the right psychological frame of mind to convert. The downside to mini sites is that they work best for conversion funnels that need a lot of content.
Creating your own landing page can be a challenge. Because they're so conversion-focused, getting something wrong is super easy. My recommendation is to look into the many landing page template providers out there - something that's already designed by UX experts and professional designers. A good landing page builder (like Wishpond) makes something which can be overwhelming and complicated quick and easy.
It's no surprise Unbounce is near the top of this list -- they've actually written the book on creating high-converting landing pages. Although there are lots of amazing things about this landing page, the two that I absolutely love are: 1) The use of a chat window instead of a classic form, and 2) the detailed -- but well packaged -- information below the form.
Actionetics is ClickFunnels’ email automation software, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels following certain internal/external triggers.
Adopting a CRM positively impacts sales teams’ performance. But, what most users miss to realize is that CRM software is not just a customer database; it’s also the most beneficial tool for managing the sales funnel and pipeline. CRM helps you define your sales process, identify leaks in the sales funnel, and streamline the conversion process to bring leads down to the bottom of the funnel.
A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer. Sales funnels have been around much longer than web marketing, but the online world is the best thing to ever happen to sales funnels because websites and email marketing make sales funnels easier to build.
Easily build stunning opt-in campaigns that capture leads, convert customers, and integrate across all your favorite digital marketing tools: from Facebook ads to ecommerce. When you connect Drip and Leadpages together, you'll be able to send all your leads directly to your Drip account and trigger email campaigns and workflows. Not only do you have a great new way to capture hot leads, you'll stay engaged with your leads through email to keep them informed and ready to jump at your latest offer.
If you're having trouble keeping up with all your new leads, this integration can help. Once active, Zapier will automatically detect when you receive a form submission on a Leadpages landing page and will add each new lead after that to your SendinBlue account. Now you can grow your business by focusing less on manually loading leads into subscriber lists and more on your email marketing campaigns.
Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly.
Cons: There seems to be a lot of issues with their back end server infrastructure and cache updates. Elements and page orders, etc. do not always update as you expect them to, as well as their server systems have proven to be only about 90% reliable. Not a problem at low traffic volumes, but a huge issue for anyone driving thousands of users per hour to their sites. Support is also not that knowledgable or helpful, though they try their best.
When a lead enters the CRM, it’s marked “new”. Every lead in this stage is in the top of the funnel. As sales reps interact with leads, they’re subsequently moved to the next stages. Filters and views in the CRM reveals the number of leads at every stage in the sales funnel to help you analyze their progress—how many new leads are in the funnel, how many have engaged with sales reps, how many are in the bottom of the funnel and ready to close, and how many need to be nurtured. This knowledge about your sales funnel becomes an actionable tool allowing you to plan your sales strategies.
The version 3 upgrade changed the structure of how we store pages. Bugs in previous versions made this a difficult transition. New pages store all their data in a much more reliable format. Pages created before this had to be upgraded, but all the data we want for them might not have been present. You may need to edit and resave old pages to get them working again.
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.