Chris is right, it is not the cost, it is the investment you are willing to make into your business here. Personally, I took the attitude of it being too costly at first, and trust me, I can afford it, I am just frugal. But now, looking at the powerful software and tool that it is, well, I am switching from Thrive to ClickFunnels. Personally speaking, my issue at first was based on my poor attitude of spending money, instead of a better and smarter attitude of investing into my business online…
Of course, the address itself won't be enough to estimate the value of a home. It just denotes the home's neighborhood. That's why the next page follows with more questions about the property itself, like number of beds and baths. Below, you see the copy "Tell us where to send the report" -- with a disclaimer that, by entering this information, you're agreeing to connect with a real estate agent. This is a great example of a company giving value to their visitors from the get-go, while setting visitors' expectations about what will happen as a result.
Now, as a marketing consultant who works with hundreds of active small business owners, I’ve built my entire business using the Clickfunnels platform. It’s worked so well, and my passion for helping business owners make more money faster, I’ve started an exclusive Sales Funnel Mastermind for twelve, motivated entrepreneurs per year. You can learn more about my “inner circle” at this page (BTW, I built it in Clickfunnels).
Because the pages are part of your overall site architecture, you can use robust site testing tools like Optimizely or VWO to really improve your page/site performance. Unfortunately, while most landing page tools have built-in A/B testing features, they typically lack the options and level of detail available from more dedicated site testing tools.
Setting up your sales funnel is the key to creating powerful prospect experiences. It is important that you map them out ahead of time to ensure your sales process is in alignment with the customer’s journey. A CRM tool like Pipedrive, set up to mirror your sales funnel activities, can then help you manage and stay focused on the most important tasks during each stage in the process.
As your sales reps qualify leads and identify opportunities, they’ll create an opportunity, aka deal in the CRM. Sales managers want to know the value of each deal and total deals by stage to prioritize the team’s efforts on high-value deals. In addition to this data being available in the CRM’s visual sales pipeline, you can also create detailed reports to further analyze deals, and add them to a dashboard to actively monitor their progress.
It works because it’s simple. The CTA is clear. The design is trustworthy. In addition, the visibility of the signup button remains across all the pages, both at the bottom and the top of the landing pages. That’s a best practice. It also works because visually, they show you exactly what you’ll be getting when you sign up. There are screenshots of the application and not a lot of text. Mint is very benefits-focused.