Have a flawless design. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click. Let every additional click weigh on your conscience like a heart beating beneath a floorboard.

Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete


Cons: My dislikes are more nit picky than complaints; setup of URLs can involve 2 separate screens, which makes it a little confusing at first. It is template driven and some of these are very Internet Marketing centric, so the look and style may not be a fit, but of course you can adapt and make these your own. A broader selection of templates will help, but they do have a community of developers adding to it daily, so this is likely a short term problem.
Look gorgeous and act classy. Looks may not be everything, but they do count for something in landing page design. Why is it that an attractive man can hit it off with a woman using the same line that might dub a less aesthetically pleasing guy a “creeper?” The truth is that, despite what we teach children, appearance alters perception. Your landing page should not come off creepy, it should come off super classy. If the visitor is a chick in a bar, you want to wow her and take her home…. for a riveting game of Scrabble!

However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
Inside the Leadpages builder, marketers can easily start gaining consent from leads and subscribers located in the EEA with active-consent checkboxes (available in both the Legacy and Drag & Drop Builder). The checkbox displays next to a customizable compliance statement (such as “I consent to receive information about services and special offers via email”).
Sales funnels are important so that you stay focused on carrying out the right sales activities at the right time in the prospect relationship. If you’re in the Awareness phase, you are engaging in prospecting or lead generation activities. If you’re in the Evaluation phase, you are sending your customers quotes or proposals so they can evaluate their options and ultimately make a purchase. Sales funnels serve as reminders of what needs to be done and when.
Have been through many rounds of A/B testing. Testing and correction is how we learn and better ourselves. A/B testing your landing page (tweaking individual elements and seeing how they perform against the previous setup) is probably the most powerful tool in creating excellent landing pages. Not sure where to start? Signal vs. Noise provides a nice example of good A/B testing that’s an easy read. There are always things you can do to improve, so don’t ever stop testing!
If your landing page is tied to an email campaign, make sure that the landing page echoes the look and feel of the email. If the designs of the two are wildly different, your landing page visitors may wonder if they’ve ended up in the right place. The easiest way to do this is to carry over fonts, images, and colors from your email to your landing page.
Let’s say at the top of the funnel you included a place to sign up for a newsletter (and that included a free guide or audio from you when the register) but now weeks have passed and you haven’t sent a single newsletter. Well, friends, you’re dropping the ball. The middle of the funnel is where your customers latch on and get comfortable with you—so don’t let them go! This is where they should understand who you are and why they should invest their time in you.
In online marketing, a landing page, sometimes known as a "lead capture page", "static page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.[1] The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.[2]
“Bonus comment – there is a clear narrative that ‘we’ can help ‘you’ start your own business. I like that there is a lot of focus on the ‘you’ throughout the page. We could improve this further with the usage of ‘we’ to mean both the user and ConvertKit by about halfway through the page. It is a subtle reassurance that we are here for you and the user will feel the reassurance whether they are aware of it or not.”
If you’re using an email service like Mailchimp, then you might be stumped on how to send content upgrades without adding subscribers to a gazillion lists and thereby paying for your subscribers multiple times. LeadPages makes this a very simple fix. To do so, you just need to create a new “LeadPage” or “LeadBox” in LeadPages and then upload your freebie, which will automatically be emailed to your new subscriber after they opt-in. It’s an excellent solution if you want to grow your list with content upgrades, but don’t know how to figure it out tech-wise.
ClickFunnels limits your access to certain types of pages and funnels based on your account level(ClickFunnels pricing of $97+ gets you all the access), but you get full split testing capabilities. The problem with Leadpages Pricing is that you don't get split testing capabilities at their startup price point. This is not good, nor something you want to miss out on. You have to split test as a marketer or you are flying blind. I explain more in this post on split testing.
Chris, thank you so very much for that. I am new to all of this and feel so overwhelmed in trying to figure out what system to use and how to put it all together. I have written 3 ebooks and have a course to go with one. One is a free give-away. I didn’t know where to start, but wanted to just do the free give-away in exchange for the emails. Later on, I thought I’d offer the course that goes with that book. What do you recommend? Do you think I should just stick with Leadpages and collect the emails and then when I’m ready to offer the course, use ClickFunnels? Can the names collected in LeadPages be integrated into ClickFunnels? I’m still trying to work this all out. Thanks for any help/guidance you can give.
Inside the Leadpages builder, marketers can easily start gaining consent from leads and subscribers located in the EEA with active-consent checkboxes (available in both the Legacy and Drag & Drop Builder). The checkbox displays next to a customizable compliance statement (such as “I consent to receive information about services and special offers via email”).

Creating my first Clickfunnel, which was a Video Sales Page with an upsell, downsell, and offer wall (arguably one of the more complex funnels) took me a good 6–8 weeks…that was with working on it a little every day, and having lots of back and forth with their awesome support team. It also probably took me longer because I got impatient (which Russell Brunson says happens with most entrepreneurs) and ditched his admittedly fun and useful Clickfunnels game (their training tool) to just start building.

Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Russell Brunson, an "underground entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle. 

This is not something I’ve tried, but I have seen others use it successfully. I’m sure you’ve seen this before! Basically, you can have someone text a certain word or phrase to a specific number. They’ll receive a text telling them to respond with their email address and then once they do, they’ll be subscribed! This has a number of really neat uses, like:
There are popular and widely used systems in each software group. But are they automatically the best fit for your enterprise’s specific needs? A market-leading software application may have thousands of subscribers, but does it offer what you require? For this reason, do not blindly shell out for popular systems. Read at least a few ClickFunnels reviews and consider the aspects that you wish to have in the software such as the fees, main tools, available integrations etc. Then, select a few systems that fit your wants. Check out the free trials of these platforms, read online opinions, get clarifications from the maker, and do your research thoroughly. This profound research is certain to help you choose the finest software platform for your company’s unique wants.
However, many businesses prefer not to add dozens or hundreds of additional marketing pages to their website—especially if they don’t plan on running a particular marketing campaign forever. In addition, creating a landing page on most websites can be a real headache, so unless you have solid design and coding skills, building your landing pages on your own website might be overwhelming.
ClickFunnels has more SEO options than one might expect from a landing page builder. Since I am using this for paid advertising campaigns, I did not expect much in the way of SEO features. I was surprised to find that I could at least edit SEO metadata. But, it is still limiting compared to what I could achieve on WordPress. The Yoast SEO plug-in provides a more comprehensive toolset, and with some SEO know-how, you can achieve a lot of best practices using Yoast.

Some online marketers may be counseled by a legal team to have multiple consent checkboxes for each of the means of communication they'll be contacting their subscribers (i.e. email, phone, direct mail). We only have one active-consent checkbox within Leadpages, however, you may be able to set up multiple custom field checkboxes in your ESP and add those to your Leadpages form.
Closed-ended experimentation. Consumers are exposed to several variations of landing pages, altering elements like headlines, formatting and layout while their behavior is observed in an attempt to remove distractions that will take the lead away from the page, including the primary navigation.[9] At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.

Pinterest’s approach is different in that they don’t spend much time explaining what Pinterest is, since they can assume most people have already heard of them. Instead, a different example of Pinterest’s value is shown with each visit to the site, with a broader explanation of Pinterest (find and save all the things that inspire you) that sits below the main headline. What is Pinterest doing right here?


Cons: The customer support has gotten worse recently. They used to have live chat on their site, now they use some weird ticketing software that I do not like. I will say this, there support is very good but a lot slower than I'd like. When they do get back to me, it typically solved my problem immediately. But sometimes it takes a full day or more for them to respond. This can be valuable lost time for a business, especially if you're running ads to a page that stops working.
other hand, does the same thing and much, much more. You can edit the template in any way that you wish; you can move things around with the click of a button, you can do webinars, you can do sales funnels, you can do membership sites. You have a shopping cart and an affiliate platform. Leadpages is like a calculator. It’s awesome in its own way, but in comparison, ClickFunnels is more like an iPhone.

Have a flawless design. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click. Let every additional click weigh on your conscience like a heart beating beneath a floorboard.
You could create a much simpler one, like say an email opt-in page (perfect if you just want to build an email list in exchange for something like a free downloadable checklist) in a couple days. But I decided to get ambitious and try selling a health supplement product right off the bat. That ended up being quite the endeavor as I hired someone to create a Facebook ad campaign for me to actually drive traffic TO the funnel. Ah yes, this is a very important part of what happens AFTER your funnel is complete. But you’ll get there.
Important Note: If you’re currently a ClickFunnels customer and considering upgrading to the Etison Suite – purchasing Funnel Hacks is a total no-brainer.  With Funnel Hacks, you’ll get six months of the Etison Suite at a huge discount – along with a ton of other free resources. There is no reason to just upgrade your account to Etison Suite and pay full price!

Actionetics is ClickFunnels‘ email automation application which is native to ClickFunnels. Creating emails and messages are made easy with the email builder which has an almost similar characteristic to the funnel builder. Another cool thing about Actionetics is its Action Funnels feature. Action Funnels let you hyper-segment contacts to trigger certain actions whether it is internal or external. Internal actions include being removed to an email list, added to email list, etc. External actions include being able to receive email sequences.

There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.
×

Clickfunnels: Review, Demo, Pricing and Features: