You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking. But it’s helpful to have a specific number to compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landing page, or some other number, based on your own goals.
Most people would pay top dollar just to have high-converting funnels into their marketing strategy and that includes using expensive tools. Just imagine all the money you get to save on Web Designers, Web Developers, Email Automation Software, Affiliate Management Software, Landing Page Software, and more if you use ClickFunnels. ClickFunnels has all of that and more.
Trulia did something very similar to Bills.com with their landing page. It starts with a simple form asking for "an address" (which sounds less creepy than "your address," although that's what they mean). Below this simple form field is a bright orange button that contrasts well with the hero image behind the form, and emphasizes that the estimate will be personalized to your home.
Businesses built around one or two customers that aren’t looking expand should focus on building out the loyalty phase of the sales funnel. However, a CRM is best for managing the customer’s journey for businesses that want to create the best possible experience during each stage of the process in order to increase your number of sales, as they provide tools to help you automate and scale your sales funnel activities.
At this time, Leadpages does not provide the IP addresses of subscribers. Please note, if you're looking to identify the geographical location of your subscribers, it's best to set up a field on your form that asks for their location, as IP addresses are not the most accurate indicator for a subscribers residence. Furthermore, filtering by IP addresses when deciding who to send subsequent emails to could incorrectly include subscribers of a location not intended to be left out.
In this example, Spotify attracted you to their service through a mix of SEO and brand recognition. Their offer for a free Spotify subscription converted you from an anonymous website visitor into a lead and the email helped close the deal. But it didn't stop there. The high quality of service and social sharing options inspired you to refer friends so the cycle could continue.
So, I was happy to take her under contract and put something together for her. As you can see, this right here is inside of what we call an opt-in funnel. The way you create an opt-in funnel, if you're wondering, is this easy button right here. With one click you get an option, what's your goal, collect email, sell a product, host a webinar. I also have some unbelievable webinar funnels that maybe I can ... If I have time I'll show you later in this video, but real quick, when you choose collect emails you're obviously going to name it, and grouping and tagging is very important, I will do that with this one.
Using Clickfunnels and taking advantage of Clickfunnels pricing, you can easily create a marketing funnel from scratch and include all the operational pieces needed to have a high converting funnel. In the "old days" of online business, you had to deal with website hosting, autoresponders, landing page vendors, amongst others just to have everything work in concert together.
Opting for the Funnel Hacks System will entitle you all the advantages discussed above for just $997. Clearly, this is a steal of the cost if you only think about the expense for the ClickFunnels Etison Suite alone which will set you back $1782 if you opt to acquire simply the ClickFunnels suite. Nevertheless, if you opt to register to the Funnel Hacks System, you not only get access to the Etison Suite, but also to a whole lot of trainings not just for funnel building, however also for sales marketing and sales.
Testing can be conducted sequentially or in parallel. In sequential testing, often the easiest to implement, the various versions of the webpages are made available online for a specified time period. In parallel (split) testing, both versions are made available, and the traffic is divided between the two. The results of sequential split testing can be skewed by differing time periods and traffic patterns in which the different tests are run.
Marketing your website is a complex process. As SEO becomes increasingly difficult and Social Media becomes increasingly time-consuming, nothing could be more important than spending time mapping out your very own “Content Marketing Sales Funnel.” In this post, I’ll walk you through the essential steps for building an online sales funnel to help you convert more of your tire-kickers into happy, repeat customers with massive Lifetime Customer Value. And, while I’m at it, I’m going to show you more pictures of funnels than you’ll probably ever see again. 🙂 Let’s get started…
Unbounce also features a powerful mobile optimization design platform, which is becoming increasingly important in today’s mobile-centered world. Furthermore, it integrates with most customer relationship management (CRM) platforms like Salesforce (and you really should be using a CRM) as well as Google Analytics, Zoho, Campaign Monitor and 60+ other 3rd party apps, allowing you to track your landing page results and leads in a variety of ways.
Have clickable share buttons. Many people are more than happy to post about a recent purchase or share a resource they have found helpful. Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. It’s also smart to add social buttons to the thank you page, since users will be more likely to share your great offer with others after they’ve signed up themselves. As an added bonus, showing your “likes” and follows can also serve as a word-of-mouth endorsement.
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete