After linking the pages together, my funnel was ready to go. It took about two days to complete this funnel compared to a couple of hours on ClickFunnels. I am also worried about the security of my pages. I’m protecting these pages from search engine spiders. But, could someone with technical skill still uncover them? With ClickFunnels, I am more confident in the security of these pages.
Einstein himself has long been quoted in defining insanity as doing the same thing over and over and expecting different results. The essence of funnel hacking is not a search for different results, but rather a hunt for successful models to learn from, implement in a similar fashion, and ultimately achieve the same (or better) results. This how-to guide will help you get started.
The Funnel Hacks system is ideal for entrepreneurs who are interested in marketing their products and services via the ClickFunnels system, as well as for businesses who are interested in using ClickFunnels but lack the basic training or knowledge required to use it. If you would like full access to the ClickFunnels suite, then Funnel Hacks can also be a great means of receiving it too. In addition, if you’re thinking about using systems such as Actionetrics, Backpack, and ClickFunnels, but you’re unsure about signing up for them full-time, Funnel Hacks is a great way to receive limited-time access to these tools (along with training sessions) which can help you decide whether you’re ready to commit to the full version or not.
Great article Matt! I have a product-based business (skincare to be precise) and I’ve been doing a lot of research on sales funnels over the past few days but only ever come across examples for service-based businesses and struggle to apply those to my business. I do offer a free skincare guide at opt in but can’t think of anything else for the follow up emails to create trust as well as a limited time offer. Would you have any suggestions?
1. What is the goal? In an ideal world, what would visitors do upon reaching your landing page? Would they buy something? Fill out a form? Sign up for a newsletter? Download an ebook? Toss aside their keyboard, break out a harmonica, and play a sweet blues rift? The first step for any strategy is determining goals. (You have to define conversions before you can track conversions.)
Measuring how well your sales team is converting leads is imperative to determine the quality of leads and individual sales rep’s performance. With a CRM, you can create reports to know how your leads are converting through different stages by sales reps, and by campaign too. Analyzing which leads are moving down the funnel and converting allows you to plan better conversion strategies.
Have a flawless design. Information architecture comes into play here, as it’s important for a landing page to have a clear, crisp design that leaves all questions answered without inspiring any new ones. Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion (aka no pop ups!) If at all possible, visitors should be able to convert in one click. Let every additional click weigh on your conscience like a heart beating beneath a floorboard.
You’re going to get Click Funnels for free for 6 months or 12 months as per your subscription. Thus, a year from now, you’re going to get an email that states “What level would you like to be on? Clickfunnels offers two plans i.e. $97/month, and $297/month plan. You simply go ahead and let the support team know what plan makes the most sense for you at that point. You don’t have to make the decision right now. You can just make your mind up at that point. Use funnel hacks to create an insane amount of funnels. In fact, make it a goal to generate as much money as you can this current year, and that way, when the re-bill comes through it won’t even make a difference.
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.
But if you still use separate tools to email and call your leads, then visibility into their different touchpoints at different stages in the funnel can be difficult to figure out. Use a CRM software with built-in email and phone instead. You can create email templates in your CRM to quickly reach out to leads. Even better, you can automate sending out the first welcome email to new leads using workflows. Modern CRMs also track your emails and notify you when the lead opens your email. This is a nifty feature to know when to take action and move your lead to the next stage. You know, strike while the iron is hot? So now you’ll know if your email is getting read or not. You can also use email metrics to test your email performance, and craft better ones to increase open rates.
What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
As you can see in the video above, ClickFunnels has a completely brand new interface you can take advantage of. It’s beautiful and stunning so you’ll be able to design even nicer looking landing pages. The first thing you’ll notice about the new interface is the toolbar across the top of the editor and revised looking toolbar alongside the right of the editor.
For example, an ecommerce site might model their visitors in a funnel, and identify that there is a large dropoff in users between visiting the shopping cart and actually completing the transaction. Using this data, the company can then form hypothesis as to why this is the case and test ideas for improving conversion rate, such as reducing form fields, establishing trust with seals, or offering limited time offers.
4. How did they get to my landing page? Consider changing your message depending on where your users come from – a different message might be appropriate for users who arrived at your landing page coming from Google vs. from Twitter or Facebook. Businesses with more landing pages (30+) generate 7x more leads than those with only a handful, so there’s no denying their value. Ideally you want a tailored landing page for each ad group, but that’s a pretty hefty operation, so start where you can. Try beginning with one custom landing page per campaign, and add from there for individual ad groups when resources allow.
And If you would like full access to the ClickFunnels suite for the best price, then Funnel Hacks can also be an excellent means of receiving it too. In addition, if you’re thinking about using systems such as Actionetrics, Backpack, and ClickFunnels, but you’re unsure about signing up for them full-time, Funnel Hacks is a great way to receive fulll access to these tools (along with training sessions) which can help you decide whether you’re ready to commit to the full version or not.
You must know by now that the sales funnel defies gravity. Not every lead who enters your funnel finds their way to the bottom. Sometimes, even all the qualified leads don’t reach the bottom of the funnel. This can be due to the negligence of sales reps to engage with the lead, or simply because the lead is not ready to take the next step. It’s important for sales reps not to perceive a qualified lead leaving the funnel at any point as a lost opportunity. CRM helps you win back lost opportunities through lead nurturing.
Thanks Matt, yes that’s right. Regarding leads it’s both really! I certainly want to generate more of the right niche/ quality prospects. In short there are 2 distinctly areas; general enquiries which I have a good process for ( but could be improved) the biggest challenge is taking colder leads through the funnel. The sales process can sometimes be quite long, so whilst a well placed offer can work to get someone over line. It’s not very strong for those who are researching etc, hence I need advice about funnel building for regular front of mind contact plus education and industry authority. Does that make sense? Thanks Pete