You can configure the lead scoring rules to match your ideal buyer persona by simply adding or subtracting points for the lead property. For example, if your business is purely local, then for a lead to become your customer the minimum criteria is to be within your service area. Add 20 points. If the lead doesn’t belong to an industry you serve, subtract 10 points. In addition to that, you can also customize scores for email, application and web activity. Bring everything together, and you have a list of hot, warm and cold leads in the sales funnel for your sales reps to focus and close more deals faster.
Contain engaging copy. Kiss Metrics suggests using specific “hypnotic” words to entrance visitors. Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these mind-bending words on your landing page.
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I wanted to make a quick video today about ClickFunnels pricing and is it worth it. My name is Josh Rhodes with SalesFunnelMadness.com and GroovyMarketing.biz blog. I'm an avid ClickFunnels fan, I'm an avid user and I've been a customer since they launched in 2014. I'm also a proud affiliate reseller of the solution. By way of disclosure, I do get commissions at no extra cost to you when you sign up using my affiliate link, and I'll be providing that in the comments and notes for this video, depending on where you're watching this. I also provide extra bonuses that you don't get when you sign up in other places for ClickFunnels.
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When I first wrote this article in 2011, I mentioned how the marketing copy for Crazy Egg’s heat-mapping feature could have been stronger by better explaining how the tool helps customers to increase conversions. While this information is clearer now thanks to the detailed visuals and simple copy layout that allows the reader to skim and scan — it could be better by explaining a bit more.