The full Etison suite allows you to set up an unlimited number of funnels, meaning that the marketing possibilities are endless. Similarly, you are also able to host an unlimited number of users in your membership funnel, which is very useful. You can also set up an unlimited number of pages per funnel, giving you unparalleled control and power. Put simply, the Etison suite gives you limitless power and access with regards to marketing funnels.
This page also happens to be their home page, so there are options for “Download,” “Sign Up” and “Log In” in the header (and that’s ignoring all of the clickable elements in the footer!). All of these options make it hard to know exactly what you are supposed to do on this page. In fact, if you scroll below the fold, you may not even be sure what you’re signing up for.
This is also kind of a starting block, if you will, for my ClickFunnels affiliate sales. I do reviews, I also offer bonuses, which I'll go ahead and show you here real quick. I have several preexisting pre-built funnels, a perfect webinar funnel, if you're selling real stuff, like in an eCommerce platform, if you're trying to do a product launch. A couple of my clients currently, that I'm building funnels for, is in the middle a product launch. If you're in an MLM or a network marketing situation, I've got a funnel for you. I've got a fishbowl funnel. I've got best selling book funnels for authors, and, as you can see, a ton more. If you tell me what you're into, once you can sign up using my ClickFunnels affiliate link, I'll be happy to give you maybe an even more relevant funnel to your particular niche or vertical that you're in.
Now I know you might think, this is the whole reason the software was created so you can see who’s moving through the funnel. But LeadPages could have definitely implemented a simple system where they could link up funnels in the same way (and probably will in the near future). It makes it super straight forward to see which funnel is working and which parts of your funnel need tweaking.
If your landing page is tied to an email campaign, make sure that the landing page echoes the look and feel of the email. If the designs of the two are wildly different, your landing page visitors may wonder if they’ve ended up in the right place. The easiest way to do this is to carry over fonts, images, and colors from your email to your landing page.
Cons: The advance funnels are not easy & make you work to understand the concept & how to implement it for your business. So you will have to spend quite some time to understand how to make advanced funnels work for you. Seems archaic with its interface & editor while compared to other competitors. A limited number of templates is a handicap at times. Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.
In this example, Spotify attracted you to their service through a mix of SEO and brand recognition. Their offer for a free Spotify subscription converted you from an anonymous website visitor into a lead and the email helped close the deal. But it didn't stop there. The high quality of service and social sharing options inspired you to refer friends so the cycle could continue.
Full disclosure: IMPACT is a HubSpot partner -- but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. I love the simple layout of the page, from the large headline copy and detailed featured image, to the outline that surrounds the form, to the colors and fonts that are very pleasing to the eye.
For example, if you’re selling an eBook, you could offer a free chapter in exchange for their email address. Submitting their email is a low barrier to entry, and they’ll receive a lot of value in return. From there, you can use their email to push them deeper into the sales funnel, especially since they have already shown interest in your product.
Generally speaking, the more competitive your industry, the more effective and customized your landing page needs to be. You have to set yourself apart from the competition and a template usually won’t cut it. If you know you need a focused, conversion-optimized page to make your online marketing profitable, Instapage probably isn’t your best option.
Creating my first Clickfunnel, which was a Video Sales Page with an upsell, downsell, and offer wall (arguably one of the more complex funnels) took me a good 6–8 weeks…that was with working on it a little every day, and having lots of back and forth with their awesome support team. It also probably took me longer because I got impatient (which Russell Brunson says happens with most entrepreneurs) and ditched his admittedly fun and useful Clickfunnels game (their training tool) to just start building.
The Discovery stage is where your prospect’s interest is piqued. They are curious about your company and products and want to learn more. In this stage, you are sharing valuable educational content related to your prospect’s problem or need. This stage occurs while you are qualifying your prospect, conducting initial meetings, and defining their needs.
It’s super refreshing to see a platform with some new pages, kind of reminds me of Unbounce. As you can see in the image above, their range of page designs are quite vast (this is only for Opt Ins) and can be used in a number of ways. While they may not look as sexy as LeadPages landing pages right off the bat, at the end of the day all that matters is the conversion rates.
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Prospecting and marketing are all the things you do to get people into the first of your sales funnel stages. Note that stages are broken into two or more steps wherever possible. A demo could be called a single stage, but in real life it involves a lot of things: contacting the customer, sending reminders, doing the demo, and then following up. Whatever your own sales stages look like, the support you need in managing them will be the same.