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However, as simple as this definition is, when we talk about “landing pages” in online marketing, we usually mean a page that is specifically designed to receive and convert traffic from an online marketing campaign. Using this alternate definition, a home page wouldn’t qualify as a “landing page“—it isn’t designed to convert traffic from a specific marketing campaign.
Only ask for the information they need. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%. The rule of thumb is not to include more than seven fields in your lead gen form on your landing page.
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.
If you’re using an email service like Mailchimp, then you might be stumped on how to send content upgrades without adding subscribers to a gazillion lists and thereby paying for your subscribers multiple times. LeadPages makes this a very simple fix. To do so, you just need to create a new “LeadPage” or “LeadBox” in LeadPages and then upload your freebie, which will automatically be emailed to your new subscriber after they opt-in. It’s an excellent solution if you want to grow your list with content upgrades, but don’t know how to figure it out tech-wise.
What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies who manage fleets of self-driving vehicles. Naturally, its customers would need all kinds of information to sell them on this platform. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove why this resource is so important.

What I love most about the ClickFunnels software, is the drag and drop functionality. If you have any type of internet marketing experience, it’s much easier than using WordPress natively and you literally build the page as you are looking at it. No more “save it” and hit “preview” to see how it looks. WordPress is still what you should be using for content based websites, but ClickFunnels can make a powerful ally if you intend on selling membership programs or products to your customers that visit your website. The customization options are pretty much limitless when building out a proper marketing funnel.
Actionetics is ClickFunnels’ email automation application, designed to be used in conjunction with ClickFunnels. When it comes to Actionetics, you are spoiled for choice when it comes to functions. For example, you can use Actionetics to create an autoresponder, to create email lists, to make email sequences, to segment/organize contacts with tags, and to construct action funnels in accordance with certain internal/external triggers.
You could create a much simpler one, like say an email opt-in page (perfect if you just want to build an email list in exchange for something like a free downloadable checklist) in a couple days. But I decided to get ambitious and try selling a health supplement product right off the bat. That ended up being quite the endeavor as I hired someone to create a Facebook ad campaign for me to actually drive traffic TO the funnel. Ah yes, this is a very important part of what happens AFTER your funnel is complete. But you’ll get there.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.   
Make it easy to convert. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. The next step should always be obvious. This strategy varies depending on what your desired conversion is. If it’s form submissions, make that form a piece of irresistible eye candy. If it’s downloads, make a button that is begging to be clicked.
Hi Willie. You make some very good points, and yes they are not exactly the same as ClickFunnels is capable of doing much more. I just put LeadPages (and Samcart) in there because they are both popular and there is some overlap with ClickFunnels (lead generation & checkout pages). So I just wanted to put them in for comparison purposes for people who might want just those specific capabilities, and not the whole kitchen sink that ClickFunnels provides.
Actionetics is ClickFunnels‘ email automation application which is native to ClickFunnels. Creating emails and messages are made easy with the email builder which has an almost similar characteristic to the funnel builder. Another cool thing about Actionetics is its Action Funnels feature. Action Funnels let you hyper-segment contacts to trigger certain actions whether it is internal or external. Internal actions include being removed to an email list, added to email list, etc. External actions include being able to receive email sequences.
I’m using both Leadpages and Clickfunnels. I really like click funnel because I can create the entire funnel including one time offers and the really nice order form. One thing I’m really struggling with is that there membership function is so basic it’s almost unusable for me, and there’s no way to integrate with a more sophisticated membership site plug-in or system.
You can then string these Micro Funnels together to a larger sales funnel. With funnel A, you’ve grabbed their email. This gives you the traffic for Funnel B, where you’re asking for a deeper investment of time and money. This then gives you an audience of customers who have already shown interest in your brand, so you can upsell for your main product with funnel C.   
Unfortunately, even if you use the right landing page tool and follow every landing page best practice, there’s no guarantee that your landing pages will work the way you want. People are hard to predict and—even if you think you have a great feel for your target audience—it can be hard to predict what sort of landing page design will deliver the results you need.
Cons: The customer support has gotten worse recently. They used to have live chat on their site, now they use some weird ticketing software that I do not like. I will say this, there support is very good but a lot slower than I'd like. When they do get back to me, it typically solved my problem immediately. But sometimes it takes a full day or more for them to respond. This can be valuable lost time for a business, especially if you're running ads to a page that stops working.
This is also kind of a starting block, if you will, for my ClickFunnels affiliate sales. I do reviews, I also offer bonuses, which I'll go ahead and show you here real quick. I have several preexisting pre-built funnels, a perfect webinar funnel, if you're selling real stuff, like in an eCommerce platform, if you're trying to do a product launch. A couple of my clients currently, that I'm building funnels for, is in the middle a product launch. If you're in an MLM or a network marketing situation, I've got a funnel for you. I've got a fishbowl funnel. I've got best selling book funnels for authors, and, as you can see, a ton more. If you tell me what you're into, once you can sign up using my ClickFunnels affiliate link, I'll be happy to give you maybe an even more relevant funnel to your particular niche or vertical that you're in.
This is the stage where growth hacking, not to be confused with funnel hacking, comes into play. The purpose of the refinement or growth hacking stage is to analyze funnel results at each impression point to determine where you're losing customers. You will find customers dropping off at multiple points. Recognize the most critical points, prioritize and attack there first. Make changes and move forward, continuing to observe and accept that this stage has no end game. The quest for improved conversions requires continual analysis, refinement and experimentation.

LeadPages is *not* the same thing as your email marketing software, such as Mailchimp, ConvertKit, or Infusionsoft. LeadPages helps you get more subscribers, but does not allow you to send regular emails to your list. So, LeadPages can be used to grow your email list and then you can use another service to communicate with that list. Make sense? In that case, why would someone want to use LeadPages? Because they offer tons of templates to help you make high-converting landing pages and allow you to easily send content upgrades.


For example, at the beginning of the sales funnel, prospect interaction is low and the number of prospects is high. This is the awareness stage where you do advertising or another form of low-cost, low-touch, broad outreach. The next stages have fewer people in them and require activities that take more time and attention. This is where you’d send emails, make phone calls, or invite qualified interested prospects to a webinar to learn more about your offerings.
In fact, by the time a potential customer actually reaches out to a person in your organization, 70% of the decision-making process will already have taken place. Puts into perspective why you need to have online and website-based tools to act as proxies! (See Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons and Inbound Marketing and ZMOT: Perfect Together?)
⚠️ WE NEED YOUR HELP ⚠️ Human trafficking is a subject that NO ONE wants to talk about and most people avoid even THINKING about it. It is truly the darkest part of humanity and something MUST be DONE to STOP IT. That’s where Operation Underground Railroad has stepped up with an incredible team of people who work tirelessly to rescue children from a life of slavery. ⠀ We’ve had the opportunity to partner with O.U.R, and through our collaboration comes a documentary titled “Operation Toussaint” which was created to help spread the word and bring awareness of this harsh reality. It’s a film that follows the journey of former government agent Tim Ballard , who left everything he’d built to rescue kids and shed light in the darkest corners of the world. ⠀ Shortly after we premiered “Operation Toussaint” this year at Funnel Hacking Live we were able to raise over one million dollars for O.U.R, which has helped save over 400 children from sex slavery - but we want to do more! People have asked how they can help, it’s easy! Visit to learn more. ⠀ Check out the full trailer, reserve your seat, and SHARE THE LINK EVERYWHERE for the LIVE premier TONIGHT at 7pm MST. Let’s use this platform to make a difference! Join us in saving children from a life of slavery. 🌍🤲 #EndHumanTrafficking #OURrescue #SaveALife #Leadership #OURfilm #OperationToussaint #clickfunnels #russellbrunson #funnelhacker

A sales funnel reflects the prospect’s journey or path that takes them from awareness to customer. It encompasses actions you take to create this journey or experience. Pipeline stages are the stages of opportunities or deals. They reflect the sales process from the salesperson’s perspective. See our article, 8 Sales Pipeline Stages Every Sales Team Should Have.
In addition to using your sales funnel for strategic planning, you can use CRM software like Pipedrive to help you save time and focus on moving more customers to the end of your sales funnel with automation tools and activity reminders. For instance, the Smart Contact Data feature can decrease prospect research time and email templates can save time spent on drafting emails from scratch.
There’s a better solution: Build out an automated email follow-up campaign that speaks directly to this objection. Any time you encounter this problem, you can send that prospect information that seems designed just for them. A multi-month educational campaign may reduce their content anxiety and nurture them toward a sale. Yes, it’s work up front, but once finished, this campaign will work for you always.
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