The penultimate stage of the sales process is working out the fine details and establishing a commitment to the deal. Once the lead is ready to make a purchase, sales reps present proposal, terms of contract, and other agreements to successfully win their business. The outcome of the opportunity may sway either way— win or loss—depending on the prospect’s interests at this stage. Although sales reps set the table for success, when it comes to closing—win rates are quite unpredictable.
Most people would pay top dollar just to have high-converting funnels into their marketing technique which includes using pricey tools. Simply envision all the cash you get to save on Web Designers, Web Developers, Email Automation Software, Affiliate Management Software, Landing Page Software Application, and more if you utilize ClickFunnels. ClickFunnels has all of that and more.
I know a lot of advanced internet marketers have teams of VA’s who handle their pages and set ups (as do I), so you want to make sure that they know what they’re doing. Most (good/smart) VAs will be able to learn LeadPages pretty quickly as it’s been around for a while, but just make sure you have them learn how to use ClickFunnels effectively because the worst thing is spending money on the new software only to have realized nothings been happening the entire time!
I'm going to show you some examples of just really kind of the fire power that ClickFunnels brings to the table. What you're seeing here is literally the inside of my ClickFunnels account and just real fast, I want to just scroll down and let you see the kind of activity that I create inside my ClickFunnels account. These are all active or semi-active funnels that I use on a weekly basis for my business. You might be wondering, "Well, Josh, what do you do for business?" And I do a few things. I have a few streams of revenue, if you will, businesses. One would be SalesFunnelMadness.com, which is right here. I talk about ClickFunnels, I talk about building sales funnels and I help people build their sales funnels.
Interior design books will often suggest different colors for various rooms and moods – energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. This same color theory should be implemented into your site design. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color. Paul Olyslager has a nice guide on CTA buttons worth checking out. Test various colors, placements, and sizes to see what works!
The final stage is closing the opportunity in your pipeline. Your prospect either turns into a customer or simply leaves the pipeline as a lost opportunity. If the deal is won, you move the deal to the won stage in the pipeline and begin onboarding your new customer. Some deals may slip through the cracks for reasons that are beyond the control of your sales techniques, like budget constraints. It is important to keep a record of your lost deals too so you can track the reasons why you lost them, and nurture those prospects in the future to win back their business and relationship.
In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
With Clickfunnels, it is easy to create a marketing and sales funnel from the ground up as it incorporates all the core elements needed to have a functional and effective sales funnel. Traditional online funneling means you need to deal with website hosting, landing pages, email autoresponders, and more and have them all work in unison. It’s all hard work but traditional sales funnels are time intensive and very expensive.
Mini sites generally have multiple pages with short content that funnel visitors from one step to the next along the conversion process. This has the advantage of getting users in the habit of moving from one page to the next, which can help get them in the right psychological frame of mind to convert. The downside to mini sites is that they work best for conversion funnels that need a lot of content.
After you’ve met or spoken to the lead, and if they’re committed to buy, you’ll have to quantify the value of the opportunity. This is where the sales pipeline in CRM helps; you can track each opportunity with maximum visibility. Visual sales pipeline provides an overview of your deals by stage, allowing you to see how leads are moving down the sales funnel. It also gives sales reps a quick estimate of their targets, and urges them to close more leads in the funnel.
Once you have the building blocks in mind, you need to make it your own. You'll want to mimic, not duplicate, the successful components you observed in the recon stage. Using your own content, your own product and your own images, task your graphics team with designing a landing page look and layout that's proven to be successful. Then, follow through with the design of pop-ups, follow-up emails and multiple purchase point options for both first-time and returning customers. Once the funnel has been tested, it's time to go live.
It works because it’s simple. The CTA is clear. The design is trustworthy. In addition, the visibility of the signup button remains across all the pages, both at the bottom and the top of the landing pages. That’s a best practice. It also works because visually, they show you exactly what you’ll be getting when you sign up. There are screenshots of the application and not a lot of text. Mint is very benefits-focused.