Contain engaging copy. Kiss Metrics suggests using specific “hypnotic” words to entrance visitors. Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these mind-bending words on your landing page.
Webflow, a design tool for web developers, packs a lot of information into just a GIF and three form fields. Having the entire sign-up form on a single line is a nice touch here -- not only does it make the page shorter, but filling out each box from left to right shows users how close they are to clicking the fourth blue button and getting started for free.
The idea of using a funnel as a metaphor for Sales & Marketing processes in business really stems from the classic Marketing concept, AIDA. Attention, Interest, Desire, Action. These 4 elements generally describe how you build customer relationships, but they can also describe lots of other things too (like how to structure a really good sales letter or sales pitch).
1. What is the goal? In an ideal world, what would visitors do upon reaching your landing page? Would they buy something? Fill out a form? Sign up for a newsletter? Download an ebook? Toss aside their keyboard, break out a harmonica, and play a sweet blues rift? The first step for any strategy is determining goals. (You have to define conversions before you can track conversions.)
In fact, by the time a potential customer actually reaches out to a person in your organization, 70% of the decision-making process will already have taken place. Puts into perspective why you need to have online and website-based tools to act as proxies! (See Why ZMOT is Relevant for B2B Marketing: 4 Data-Based Reasons and Inbound Marketing and ZMOT: Perfect Together?)
Creating effective landing pages isn’t a one-size-fits-all project. What works for one site might not work so well for another. Finding the most effective page design is a matter of trial and error in a lot of cases. It’s important to test the different versions of your landing page to find the one that works the best for your particular situation. Without doing so, you might be leaving a lot of potential conversions on the table.
As you can see, when you get on my blog you can ... I'll send you those six free funnels, which will allow you to start a free trial with ClickFunnels. But I've created a funnel hacking playbook. A funnel hacking playbook, just so you know, funnel hacking is literally not starting from scratch, but using competing and successful funnels to create your funnel. I give you some instruction here in my blog post about how to do a proper funnel hack so that you can end up not having to recreate the wheel and you can start making more money faster and be more profitable while you're doing that.
ClickFunnels is now a fairly mature service developed by Russell Brunson and his team. It’s now been up and running for more than 3 years at the time of this review. As a quick aside, I learned about ClickFunnels through Russell’s new book DotCom Secrets: The Underground Playbook for Growing Your Company Online. If you want to learn how to sell products, then I highly recommend it.
Most people would pay top dollar just to have high-converting funnels into their marketing technique which includes using pricey tools. Simply envision all the cash you get to save on Web Designers, Web Developers, Email Automation Software, Affiliate Management Software, Landing Page Software Application, and more if you utilize ClickFunnels. ClickFunnels has all of that and more.
Since, in this example, my main business is booking travel, my ultimate goal is to convert newsletter subscribers into travel bookings. But if I develop a more sophisticated sales funnel, I can start to segment my list and target my marketing even more carefully to my “hot leads” and my most active subscribers. This way, I can begin to learn more about my list to offer well targeted new products and services.
Priority Email Support (Value: Priceless): Under this offer, I'll provide top-notch tech support. My support is typically faster than official support, so if you get stuck (and you will), I am here for you. Also, If you ever feel overwhelmed or have questions you can’t find the answers to, I’m just a quick message away. You get access to my personal email address with a guaranteed response to any questions you have (invaluable).
Within minutes, you’ll have an easy-to-update LeadPages™ template that you can modify for each of your clients’ marketing campaigns. Inside LeadPages™, you can also easily integrate this new opt-in page with your clients’ CRMs, duplicate it to run split tests, and even publish it on the LeadPages™ server or your clients’ Facebook fanpages if you wish.
Then of course, email me anytime if you have questions about architecture or if you have strategic questions about marketing, acquiring leads, acquiring customers, your sales funnel. That's why I created Sales Funnel Madness, because I'm absolutely in love with making sure people take the difficult out of their sales funnel. That's what Sales Funnel Madness is all about. So, again, Josh Rhodes here, signing off. Hope this was helpful. Grab your bonuses when you sign up for ClickFunnels with my link. Make sure you click on the link associated with this video in order to get credit, and it might even be smart to clear your cookies and your cash so that when you do click my affiliate link I'll get credit and I'm able to track that credit back to you and I can unleash your bonuses for you. Again, Josh Rhodes, SalesFunnelMadness.com and GroovyMarketing.biz. Signing off. Hope this was helpful. Thanks so much.
The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
Pros: All in one ... Marketing for Entreprenuers. Easiest platform - fillin the blanks when building your funnel and then start posting. They guide you every step of the way. You should get Richard Brunson's books as they go through so many of the steps on how to build your business' funnel. They are always adding more features to their software. they have a great FB community as well that is very helpful too.
Sometimes, when you’re stumped about why your sales funnel isn’t converting the optimal amount of customers, it helps to look at examples. We’ve revisited more than 10 companies that have strong sales funnels to see what changes they’ve made over the years. We’ve also added several brand new sales funnel examples and we plan to add more in the future.