Since, in this example, my main business is booking travel, my ultimate goal is to convert newsletter subscribers into travel bookings. But if I develop a more sophisticated sales funnel, I can start to segment my list and target my marketing even more carefully to my “hot leads” and my most active subscribers. This way, I can begin to learn more about my list to offer well targeted new products and services.
Sales funnels are important so that you stay focused on carrying out the right sales activities at the right time in the prospect relationship. If you’re in the Awareness phase, you are engaging in prospecting or lead generation activities. If you’re in the Evaluation phase, you are sending your customers quotes or proposals so they can evaluate their options and ultimately make a purchase. Sales funnels serve as reminders of what needs to be done and when.

Closed-ended experimentation. Consumers are exposed to several variations of landing pages, altering elements like headlines, formatting and layout while their behavior is observed in an attempt to remove distractions that will take the lead away from the page, including the primary navigation.[9] At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.


Not quite. Double opt-in is a function offered by most third-party email service providers (ESP) and enables marketers to send an email after a visitor has signed up, inviting the visitor to confirm his/her email address and consent to receive further email communications. Under the terms of the GDPR, double opt-in is generally not an acceptable means of obtaining active consent. Because exceptions to this rule do exist in certain cases, we recommend you first seek legal counsel to help craft the necessary compliance statements necessary to deploy double opt-ins.
Study everything about the presentation of their product or service. How does the site look? Does it have a lot of white space or is it text heavy? What are they offering as a takeaway? What is the call to action? Where is the call to action? Are there multiple calls to action? What type of images are they using? Is there video? Do they use testimonials? As you begin to see patterns emerge on successful sites, take note. These are the things you'll want to integrate as part of your initial framework and represent the foundation of your funnel hacking.
The idea of using a funnel as a metaphor for Sales & Marketing processes in business really stems from the classic Marketing concept, AIDA. Attention, Interest, Desire, Action. These 4 elements generally describe how you build customer relationships, but they can also describe lots of other things too (like how to structure a really good sales letter or sales pitch).
Interesting programme and a very thorough review. I will be honest I used to drink the Russell Brunson kool-aid, when he first released the Clickfunnels Bootcamp I signed up straight away, I mean who doesn’t want to retire in 100 days? That should have been my first clue, I already told myself that I wouldn’t fall into a get rich quick schemes again but Russell was different,he came with a stellar reputation, surely he wouldn’t use deceptive marketing tactics? Wrong,the actual Bootcamp is good but the advertising for it really rubs me the wrong way know. I suppose what I am trying to say is that I reckon Funnel hacks is probably a good programme, but $997 to learn how to build sales funnels? and even then you are limited to only Clickfunnels and not something like WordPress which is flexible and used widely, even if had the budget, this is a programme I would take a pass on.
Most likely, your customer is now at a point of decision. It’s your job to offer them something so valuable they’re compelled to take action right now. One way to do this is through a webinar that ends with a call-to-action. Let’s say your webinar is about “How to Get in Shape.” At the end of the webinar, you might offer a low introductory price for a membership to your online fitness classes. You might also create sales pages or sales emails. How you do this is up to you. The point is to continue offering amazing content to your customers. And, of course, to close the deal with a sale.
“Andrew Chen’s site is minimalist in nature; he knows the focus of the site is on content, social proof, and of course to get people to sign up for his newsletter which is the main conversion goal. However, the layout is not making use of the real estate above the fold as it should be. Elements like narrow text margin, a lack of vertical alignment, unclear

’s, and misuse of whitespace can harm conversion rates if used incorrectly.”
The free virtual summit consists of interviews with these millionaires where they walk you through their 1–30 day action plans. There’s a catch…these interviews are only available to watch for 72 hours and then they disappear. Naturally, it being Clickfunnels, there’s an upsell: if you want to have access to all 30 interviews forever, AND get individual coaching from Russell and his team, it’s $100. That’s a fricking amazing deal.
Being a few years beyond the Millennial generation, I was in need of a conversation with a Clickfunnels representative to answer my questions. A rep immediately emailed back some link that were in no way helpful. I emailed back to again request a conversation. A rep called Nicholas replied that they are not allowed to talk on the phone. Pathetic. Cutomer service is a zero.

The sales funnel simply depicts how leads traverse through your sales process from start to close. It’s only a visual representation of the numbers game in the form of a funnel; there’s more than meets the eye. If you analyse the number of leads who enter your funnel and the number who convert to customers, more than likely you’ll find there’s a huge dip. Sometimes prospects drop out of the sides of your funnel when their needs don’t match your services. While it’s nearly impossible to retain every prospect who enters your funnel, it’s however important for your sales team to make efforts to retain the ones who are ready to buy.
That’s a fantastic question. When someone comes in and joins your list, that person is yours. Russell and his team do not add that person to their database in any way. Your data is 100% yours. It would be both illegal and immoral for Russell and his staff members to do anything with it. You don’t need to bother about them emailing to your list or sending your customers anything; those customers are all yours.

The image on the left is one that I created in Photoshop — it’s a graphic button. When clicked, the image on the right pops up and visitors can subscribe in order to receive my free content upgrade. Not only does it look pretty neat and professional, but it means that you can easily collect subscribers without needing to insert clunky subscription forms into your posts.
Hello Mark, I absolutely loved this article. It’s very thorough. I wanted to ask in Step 3 that is “Defining the Criteria for Each Stage” in each sub-step if the customer is not responding to sales call we are sending them back to the previous sub-step. In between each sub-step, can we put one more stage where we are approaching the customer one more time through Email or SMS where in we give them a last chance to move forward and if they don’t reply to it, then we put them back in the previous sub-step?

In the previous section, I listed the 5 steps of nurturing your prospects. The ultimate goal of that process is to create Lifetime Customers. As you can imagine, those lifetime customers will be major contributors to the long-term growth of your business. This is where a lot of businesses fail. It’s a lot easier to sell lots of your best products and/or services to a small group of raving fans than it is to sell just one item to masses of new customers.
Interesting programme and a very thorough review. I will be honest I used to drink the Russell Brunson kool-aid, when he first released the Clickfunnels Bootcamp I signed up straight away, I mean who doesn’t want to retire in 100 days? That should have been my first clue, I already told myself that I wouldn’t fall into a get rich quick schemes again but Russell was different,he came with a stellar reputation, surely he wouldn’t use deceptive marketing tactics? Wrong,the actual Bootcamp is good but the advertising for it really rubs me the wrong way know. I suppose what I am trying to say is that I reckon Funnel hacks is probably a good programme, but $997 to learn how to build sales funnels? and even then you are limited to only Clickfunnels and not something like WordPress which is flexible and used widely, even if had the budget, this is a programme I would take a pass on.
Hello! Great article! I sell organic food products that we have been manufacturing in Maine for 14 years. Our internet business has always done great, but could be phenomenal. I’m new to building funnels, buying ads and marketing them. Would you suggest SamCart or CF for the type of product I offer? Also, I would imagine that once a sales funnel is in place, ads would still need to be made in order to promote them? And if so, do any of the above platforms offer this type of support? Thank you 🙂
Then of course, email me anytime if you have questions about architecture or if you have strategic questions about marketing, acquiring leads, acquiring customers, your sales funnel. That's why I created Sales Funnel Madness, because I'm absolutely in love with making sure people take the difficult out of their sales funnel. That's what Sales Funnel Madness is all about. So, again, Josh Rhodes here, signing off. Hope this was helpful. Grab your bonuses when you sign up for ClickFunnels with my link. Make sure you click on the link associated with this video in order to get credit, and it might even be smart to clear your cookies and your cash so that when you do click my affiliate link I'll get credit and I'm able to track that credit back to you and I can unleash your bonuses for you. Again, Josh Rhodes, SalesFunnelMadness.com and GroovyMarketing.biz. Signing off. Hope this was helpful. Thanks so much.
Depending on what you’re selling and who you’re marketing to, you might answer that question in a number of different ways. For example, if bug-free software is a big deal to your potential customers, you may want to focus on how fine-tuned your software is. You might want to include a section about your support team, how many users you have, how you handle errors…you get the idea.
Being a few years beyond the Millennial generation, I was in need of a conversation with a Clickfunnels representative to answer my questions. A rep immediately emailed back some link that were in no way helpful. I emailed back to again request a conversation. A rep called Nicholas replied that they are not allowed to talk on the phone. Pathetic. Cutomer service is a zero.

You gain the prospects interest through an email sequence. You begin to relate stories to them that tie into who you are and how you've arrived to this point in your life. Brunson, in his book, Expert Secrets, calls this the Attractive Character. Are you the reluctant hero whose journey happened almost by mistake, but you feel like you owe it to yourself and the world to convey something of great value?
Only ask for the information they need. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. If your conversion requires a form, get the bare minimum of what you need – you can always ask for more info on the thank you page once the deed is done. While most users don’t have a problem providing their name and email address, asking for info about phone numbers and date of birth can cause your drop off rate to skyrocket to 50%. The rule of thumb is not to include more than seven fields in your lead gen form on your landing page.
Hello Sunil.. thank you for your feedback, it’s great to hear that you are finding this article useful. Re your question: yes, it makes sense to follow-up as often as you need to to reach the decision-maker. At the early stage of cold calling / emailing / SMS you may have to follow-up 6-12 times with a combination of cold calls and cold emails before you get to kick-started with your prospective customer. Obviously if they unsubscribe or say no then you have to respect this. At later stages, non-response would indicate that your prospective customer no longer sees (or has doubts) about the potential value of the solution you are selling. After following-up 2 times at a later stage, I would make it easy for your prospect to voice their concerns by communicating something like: “I’m struggling to reach you, perhaps we could hop on a call for 5 minutes as I’d like to understand your current thoughts rather than assume you are no longer interested in progressing.”

The Actionetics email builder also comes with an Action Funnels feature which allows you to hyper-segment your contracts in order to trigger external and internal actions at the appropriate time. Internal actions may include, for example, being removed/added from an email list, which external actions may include things such as being able to receive email sequences.
And If you would like full access to the ClickFunnels suite for the best price, then Funnel Hacks can also be an excellent means of receiving it too. In addition, if you’re thinking about using systems such as Actionetrics, Backpack, and ClickFunnels, but you’re unsure about signing up for them full-time, Funnel Hacks is a great way to receive fulll access to these tools (along with training sessions) which can help you decide whether you’re ready to commit to the full version or not.
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
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