Generally speaking, the more competitive your industry, the more effective and customized your landing page needs to be. You have to set yourself apart from the competition and a template usually won’t cut it. If you know you need a focused, conversion-optimized page to make your online marketing profitable, Instapage probably isn’t your best option.
If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end. 
Pros: Let's face it, funnels are the way to go to assist a customer in a purchase decision. Click Funnels is a easy to use and well put together platform. Their training sequence is fun and effective. They do an excellent job at making you feel a part of a club. I was on the trial offer and did not opt for a paid plan and I will elaborate below. Does this funnel system work- yes. Can a beginner do well with the CF software- maybe. Do they deliver the product they sell and provide appropriate support, absolutely. Is it worth per month? That is for you to decide but for me it was a no. Here is why-
Of course, regardless of how they enter into your funnel, your goal as a marketer is to move them through the multiple stages that will take them from prospect to buyer. And once they're aware of you, you need to build their interest. To do this, you need to establish a relationship with the customer. You might have enticed them with a great offer (lead magnet) to grab their email address, but actually moving them through the funnel is a far greater challenge. 
The sales process is not a straight line. This is why converting a lead to customer often takes its own course, and varies with business. Whether B2B or B2C sales, it’s important for sales reps to understand and visualize a lead’s journey; otherwise, they’re shooting in the dark. This is done by a series of steps which develops into what’s called the sales funnel—a concept that finds its way back to the 1890s.
You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking. But it’s helpful to have a specific number to compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landing page, or some other number, based on your own goals.
Once the prospect is in the proverbial funnel, you've peaked their awareness. That's the first stage of the funnel. However, getting a prospect aware of you is no simple feat. Depending upon how they've arrived to your website (organically or through a paid ad), those customers might view your funnel differently and your opt-in rates will vary significantly. 
Most likely it’s an issue with the customers not knowing what to do or what to expect. Also, it could be that your leads just don’t know what the offer is. The other possibility is that your bridge page is not per positioning the offer correctly. Again, if sales is the problem you have to look at what you are promising before you send them to the sales page.
In a recent conversation I had with Perry Belcher, co-founder of Native Commerce Media, he told me that you also need to train your prospects to click on links. For example, you could have them click on a link of what interests them or link them to a blog post or eventually to a product or service that you're selling, but you need to train them to build a habit of clicking on those links from the very beginning.
ClickFunnels offers two pricing plans and a 14-days FREE trial to kick start your sales funnel building process to rapidly generate leads and grow your business. The first ClickFunnels pricing plan goes for $97 per month which is called the Startup plan and the second ClickFunnels plan goes for $297 per month which is called the Etison Full Suite plan.
Match the corresponding ad text. Great landing pages use the same keywords from the PPC ad text – the connection should be obvious and the continuity reassures visitors that they’re on the right path. Don’t send someone to a page about camping tents if your ad was about sleeping bags. And don’t send them to a generic page and make them search for the product they were looking for.
Basically, the man and legend Russell Brunson asked 100 Clickfunnels millionaires (what he calls his 2 Comma Club winners because they made a million dollars off a single funnel) what they would do if…they lost EVERYTHING and had to start over from scratch in just 30 days. So yeah, that means they had NO product, NO email list, NO money, and no reputation. What Clickfunnel would they build and why?
other hand, does the same thing and much, much more. You can edit the template in any way that you wish; you can move things around with the click of a button, you can do webinars, you can do sales funnels, you can do membership sites. You have a shopping cart and an affiliate platform. Leadpages is like a calculator. It’s awesome in its own way, but in comparison, ClickFunnels is more like an iPhone.
Unfortunately, most people instinctively distrust marketing material. Generally speaking, most marketers tell the story that puts their offer in the best possible light. After all, marketers make money off of telling people their product is great. Maybe your offer is as good as you say it is, but it’s hard to believe someone who gets paid to talk about how awesome their offer is.

However, the best part about this, and the most powerful route that entrepreneurs take to scale their businesses, is that if you know that sending 100 people to your site costs you $200, for example, but you get two people to convert at $300 each, then you have a $600 return on $200 invested (300 percent). When you know that, that's when the entire game changes and you can infinitely scale your offers.
This metric denotes the time it takes to convert a lead from the first contact to purchase. In other words, it tells you how long a sales rep spends to close an opportunity. Drilling into this critical metric reveals the effectiveness of your sales team, and helps you identify any barriers in your sales process. After all, the shorter the sales cycle length, the faster your revenue stream.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Contain engaging copy. Kiss Metrics suggests using specific “hypnotic” words to entrance visitors. Using the word “you” makes your copy feel personal to visitors and allows for intimate conversation. The word “imagine” encourages readers to visualize using your product and increases desire. Including the word “because” explains to visitors why they should take a specific action. Try these mind-bending words on your landing page.
Cons: Certain functions don't always seem to be where they should be. Also, you can make a change to the path of a funnel and it won't take. You don't receive any sort of message to tell you why, it just doesn't work. After putting in a ticket, I learned that you can't have the same path name for two funnels, even if they are under different URLs. Not sure why this is the case.
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This is likewise a great time to discuss that ClickFunnels provides really valuable and understandable training video clips when you initially sign up. I highly recommend experiencing those because they promptly enable you to utilize the device at its full capability, and also you’ll have much more enjoyable messing around. Where Do Clickfunnels Advertise Funnels
Hi Matt, a really great article which pulls out many strengths. I’m a wedding photographer and I’m researching new ways to funnel visitors by their current; challenges, position in planning their wedding and then addressing short term buyers vs longer cycle buyers who are researching etc. Do you have any advice or examples which could be useful even if a different industry? Thanks Pete
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